As you learn more about online marketing, you may wonder how much it will cost to run an online campaign. The truth is that the cost of online marketing varies depending upon the strategy and the circumstances surrounding those strategies.
Let’s look at each strategy to see how much it costs for small-to-midsized businesses:
Search engine optimization (SEO) is the process of boosting your website’s ranking in the search results. Considering that 93 percent of all online experiences start with a search engine. It’s a great method for you to obtain valuable leads.
You’ll attract more valuable traffic to your page by investing in SEO. The cost of this method varies from $350 to $2000 per month from an agency.
The cost varies depending upon your online marketing packages and what’s included. If you need more extensive SEO services, you’re going to pay more for your package. This might include extra services like page speed optimization or copywriting.
Pay-per-click (PPC) advertising is a paid form of advertisement that allows you to reach more qualified leads. These paid ads appear at the top of the search results, above the organic listings. They’re tagged with the word “ad” to indicate paid content.
These ads are great for attracting leads that are ready to convert. In fact, PPC visitors are 50 percent more likely to convert than organic visitors. You’re attracting leads that are ready to buy and need to find the right products.
So, how much does it cost to run a PPC campaign?
The average cost to run a PPC campaign runs from $9000 to $10,000 per month, but this typically depends on your budget and how many ads you’re running.
Content marketing helps your business engage your audience. When you use content marketing, you provide your audience with valuable information. It’s information they’re seeking on the Internet.
This method is valuable to your business because it’s an opportunity to help your audience by providing them with helpful information. While you do this, you simultaneously prove that your business is knowledgeable. It entices more people to choose your business over the competition because you provided them with helpful information.
Content marketing can be done relatively cheaply. Small-to-midsized businesses can expect to pay $1000 to $20,000 per month to run a content marketing plan.
The cost depends upon how many content marketing strategies you use. You can create a blog, videos, infographics, create ebooks, and more. If you utilize more of these mediums, you will increase your costs.
Social media marketing is a great way for you to connect with your audience. There are numerous social media platforms you can use, including Facebook, Twitter, Instagram, Pinterest, and LinkedIn. All of these platforms allow you to market straight to your audience.
This method offers both organic and paid options. You can choose to engage your audience through organic posts and reach new leads through paid advertisements. It’s a great way for your business to grow your followers.
The cost associated with running a social media marketing campaign runs from $900 to $20,000 per month. This price varies depending upon the number of platforms you’re using and how many posts/ads you want for your campaign.
Email marketing is one of the most valuable digital marketing methods. Considering email marketing has a potential return on investment (ROI) of 4400 percent, it’s a very popular method amongst marketers! Not only do you earn a great ROI, but you have an immediate connection with your audience through this method.
This method costs anywhere from $300 to $2500 per month. The cost depends on additional services you may need, such as email design, or if you need a high number of monthly emails. Generally, this is a very cost-effective solution for your business.
Voice search optimization is a new marketing method that helps your business reach leads using voice search devices. This includes iPhones, Amazon Echo, and Google Home devices. People use these devices to make verbal searches to find information.
This service costs anywhere from $600 to $2000 per month. The cost varies with many companies because it’s a new strategy that varies in the amount of work needed.
Video marketing is a great way for your business to reach and engage leads. With the rise in popularity of video platforms like YouTube, videos are an effective way to market to your audience. They’re a great hub for delivering an abundance of information quickly.
If you want to invest in video marketing, the cost varies greatly depending upon the type of project. You can pay anywhere from $1200 to $50,000 for video marketing. It’s all dependent upon how big and elaborate of a video project you’re creating.
Your website’s design is crucial to your business. If you want to make a good first impression when leads visit your site, you must invest in its design. A clean and modern design will take your business a long way.
The cost of web design is broken into the original start-up cost and maintenance costs. To build your website, it will cost $5000 to $15,000 for a customized website. Companies with bigger and more elaborate websites can expect to go beyond $15000.
Once the website is complete, expect to pay between $50 to $2000 a month to maintain your website.
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Now that you know how much each digital marketing method costs, it’s important that you understand what to look for with these methods. You want to make sure that the price you’re paying is fair for what you’re getting in your package.
As you look at different digital marketing companies, there are three areas you’ll want to analyze:
First and foremost, you want to look at what you’re getting in your package. As you look at different online marketing packages, compare them to see how they stack up against one another. It’s important to know what you’re paying for and if that price is reasonable for the services you’ll receive.
Overall, you want to stick to companies that are upfront about their services. You should know exactly what you’re getting for what you’re paying. It’s important to see this information up front so you can justify the cost.
The price for services is another important part of choosing the right company and the right package. You’re working on a budget and it’s important that the company you partner with works with your budget. As you look at different service packages, compare their prices for the services you’re getting.
This is a challenge because many companies hide their Internet marketing prices. Many companies force clients to contact them directly to get information about their packages. This leads to overpriced quotes and hidden fees.
When a company has transparent pricing, you know the base amount you can expect to pay. Your costs may only fluctuate slightly if you need extra work. Regardless, you’ll still have a good idea of how much you can expect to pay.
As you look at different online marketing packages, focus on companies that have transparent pricing. You’ll get a fairer deal and feel more confident about your company being honest and upfront with your business.
There are many companies that use a one-size-fits-all solution. They think they can use the same tactics and optimizations for every company, regardless of industry, size, or company goals. If you want to see the best results, focus on companies with a personalized approach.
A one-size-fits-all approach doesn’t work for every company. Your business is unique, and you need a unique digital marketing campaign to accompany it. A cookie-cutter plan won’t help your business reach your full potential.
As you look at different digital marketing companies, focus on ones that offer a personalized and customized approach. These companies will take the time to get to know your business to create a custom internet marketing package that works for you.
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As you can see from the price ranges for each method above, online marketing varies in cost. It’s difficult to know what a good price is for your online marketing budget because the costs vary widely.
If you spend too little on your online marketing package, your ROI will suffer because you aren’t putting in enough money to get a good return. When you spend too much, you waste money and don’t get a significant ROI in return. It leaves you wondering how you can find the right balance when paying for an Internet marketing package.
It’s usually recommended to invest 15-20 percent of your resources in marketing. However, your budget can depend on internal company factors like what you’re selling, your competition, how easy or hard it is to find customers, brand exposure, and more.
Your cost of online marketing also depends upon factors related to your digital marketing company, too:
Digital marketing agencies have different levels of experience. Some may have 20 years of experience in digital marketing, while others have less than five years. The number of years will influence the cost of online marketing.
A company that is more experienced will charge slightly more. Their experience is included in your online marketing package. You’re paying slightly more for a company that has experience in running a campaign.
Generally, a more experienced company will drive better results for your business. They have demonstrated their knowledge and ability to reach client goals and help them grow.
The extra cost is worth it to your business. A company that has years of experience will know how to drive a better ROI for your business. It may only be a few extra hundred dollars to hire an experienced digital marketing agency, but you’ll see a great ROI for your business in return.
Some companies need a simple strategy, while others need something more intricate. When you’re looking at different digital marketing companies, you must consider your strategies complexity.
If you need a significant amount done for your campaign, it will lead to higher costs. Your online marketing company will need to put in more time and resources into your campaign. Aggressive strategies require more work, resources, and teamwork.
You’re paying more because you’re getting more. This is something to keep in mind as you look at different companies.
The type of services influences the cost, too. Companies have different pricing scales for services.
There are some strategies that don’t have a regulated price. For example, companies can charge whatever they deem suitable for SEO. This means that people can charge significantly more for these services.
As for other methods, the service cost will vary based on the intensity of your campaigns, duration of your campaigns, and the resources you need to run that campaign.
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As you search around for the best online marketing company, you’ll find you have many options. With so many companies at your disposal, how do you choose the right one?
Here are four ways to find the right company for your business:
First, look at a company’s pricing. It's crucial that you determine whether or not an agency is within your budget before going any further. Otherwise, you could find you and your company in financial trouble.
Internet marketing prices are not concrete — you must research different companies to see how much they charge for the services you need.
This may be a difficult challenge because many companies hide their prices, which makes it a frustrating process for your business. However, it will be worth it in the end to contact the agency about pricing before doing any more research.
In general, you'll want to stick to companies that post their prices on their website. These are companies that will be open and honest with you about what you’re getting in your packages, and these are the best ones to work with. It likely means they don't have any hidden costs or fees, and they value being open and honest with their customers.
As you look into different digital marketing companies, take time to check out their portfolio. A portfolio is a gateway to understanding a marketing company’s experience. This is a great way for your business to see your digital marketing company’s experience.
First, see if they have experience in your field. If a digital marketing company has experience in your field, they will know how to create a campaign that works for your business.
You may find that a digital marketing company doesn’t have experience with your industry. That doesn’t mean they shouldn’t be considered. Look for diversity in their profile and see if they work with a variety of industries.
If they do, it’s a sign that they take the time to get to know new industries and produce successful campaigns. Diversity is a great sign of a company’s willingness to work with clients from all backgrounds!
Another important aspect when researching a digital marketing company is their team. You'll want to do some general research on the experience of their team since they're the ones that will be working on your campaign.
You want to choose a company that has friendly and personable staff — and you can get a feel for this after talking to an agency on the phone. If you hire them for your digital marketing needs, you'll be communicating a lot, so it’s important to choose a team that is easy to contact, easy to talk to, and easy to get along with. Overall, you’ll want to choose a team that is skilled and professional.
Communication is the key to success. When you’re looking for the right online marketing package from a digital marketing company, look for a company that communicates well with their clients. If you’re going to invest money into improving your digital marketing strategies, you want an open line of communication.
Your digital marketing company should know how to communicate with your business. They should give you multiple ways to contact them and let you know who to contact. The best digital marketing company have a dedicated account representative that you can contact directly.
The right company will keep you in the loop about your campaign and they will have an understanding that open dialogue is key. You should be able to ask questions and address concerns and get them cleared up almost immediately.
If you want the best online marketing package, you should consider great communication as something that should be included with every package.
If you’re looking for the right internet marketing company for your business, look no further than WebFX. Our team of experts will help you create a campaign that grows your business.
We offer numerous digital marketing strategies to fulfill your needs. This includes:
Our company offers a variety of services to help you create the digital marketing strategy you need. The best part? You get to keep track of everything in one place instead of using multiple companies, which creates a more cohesive campaign for your business.
We also offer transparent pricing. Our company believes that you should know exactly what you’re getting and how much it’ll cost.
When you work with us, you get a dedicated account representative for your account. You’ll always know who to contact if you have any questions or concerns about your campaign.
In addition, we have numerous in-house programs that help you create a better campaign. We offer programs such as:
SEO Checker: This SEO checker tool allows you to identify where you can optimize your site better. It helps your website perform better on search engines like Google and Bing.
StrategyBuilderFX: Our free Internet marketing calculator, StrategyBuilderFX, allows you to plan your own personalized marketing strategy. With this tool, you can answer important questions and know how much you should spend each month for certain strategies.
MyEmailFX: If you run an email marketing campaign, you will get MyEmailFX to help you manage it. With this program, you can create, customized, send, and track your email marketing campaign.
CallTrackerFX: CallTrackerFX is a software that helps track telephone leads. By using CallTrackerFX, you can accurately track your ROI by attaching specific numbers to your various marketing campaigns.
RainmakerFX: If you need a newly designed website in 30 days, RainmakerFX is the program for you. Our web design program allows us to make your customized website quickly so you can start attracting more valuable leads.
These are just a few of the programs we offer to our clients. You can expect to see some of these programs included in your online marketing package.
Online marketing is a great way for you to grow and expand your business. Utilizing these methods will help you reach more interested leads that turn into conversions for your business. At WebFX, we have over 20 years of experience in digital marketing to help you create a successful campaign.
We’re a full-service digital marketing company that specializes in creating customized digital marketing campaigns for our clients. We have a team of over 200 experts that will bring their knowledge and expertise to your campaign. We’ll help you create a customized campaign that helps your business grow.
If you want a company that knows how to drive results, look no further than WebFX. In the past five years, we’ve driven over $1.5 billion in sales and over 4.6 million leads for our clients. We know how to create campaigns that help our clients grow their business.
Don’t believe us? Just ask our clients! Check out our 550+ client testimonials that attest to the awesome work we do!
If you’re ready to start driving valuable results with an online marketing campaign, contact us online or call us today at 888-601-5359 to speak with a strategist.
We look forward to helping your business reach new heights!