Online marketing cost: How much does it cost to run an online campaign?
As you learn more about online marketing, you may wonder how much it will cost to run an online campaign. The truth is that the cost of online marketing varies depending upon the strategy and the circumstances surrounding those strategies.
Let’s look at each strategy to see how much it costs for small-to-midsized businesses:
1. Search engine optimization (SEO)
Search engine optimization (SEO) is the process of boosting your website’s ranking in the search results. Considering that 93 percent of all online experiences start with a search engine. It’s a great method for you to obtain valuable leads.
You’ll attract more valuable traffic to your page by investing in SEO. The cost of this method varies from $350 to $2000 per month from an agency.
The cost varies depending upon your online marketing packages and what’s included. If you need more extensive SEO services, you’re going to pay more for your package. This might include extra services like page speed optimization or copywriting.
2. Pay-per-click (PPC) advertising
Pay-per-click (PPC) advertising is a paid form of advertisement that allows you to reach more qualified leads. These paid ads appear at the top of the search results, above the organic listings. They’re tagged with the word “ad” to indicate paid content.
These ads are great for attracting leads that are ready to convert. In fact, PPC visitors are 50 percent more likely to convert than organic visitors. You’re attracting leads that are ready to buy and need to find the right products.
So, how much does it cost to run a PPC campaign?
The average cost to run a PPC campaign runs from $9000 to $10,000 per month, but this typically depends on your budget and how many ads you’re running.
3. Content marketing
Content marketing helps your business engage your audience. When you use content marketing, you provide your audience with valuable information. It’s information they’re seeking on the Internet.
This method is valuable to your business because it’s an opportunity to help your audience by providing them with helpful information. While you do this, you simultaneously prove that your business is knowledgeable. It entices more people to choose your business over the competition because you provided them with helpful information.
Content marketing can be done relatively cheaply. Small-to-midsized businesses can expect to pay $1000 to $20,000 per month to run a content marketing plan.
The cost depends upon how many content marketing strategies you use. You can create a blog, videos, infographics, create ebooks, and more. If you utilize more of these mediums, you will increase your costs.
4. Social media marketing
Social media marketing is a great way for you to connect with your audience. There are numerous social media platforms you can use, including Facebook, Twitter, Instagram, Pinterest, and LinkedIn. All of these platforms allow you to market straight to your audience.
This method offers both organic and paid options. You can choose to engage your audience through organic posts and reach new leads through paid advertisements. It’s a great way for your business to grow your followers.
The cost associated with running a social media marketing campaign runs from $900 to $20,000 per month. This price varies depending upon the number of platforms you’re using and how many posts/ads you want for your campaign.
5. Email marketing
Email marketing is one of the most valuable digital marketing methods. Considering email marketing has a potential return on investment (ROI) of 4400 percent, it’s a very popular method amongst marketers! Not only do you earn a great ROI, but you have an immediate connection with your audience through this method.
This method costs anywhere from $300 to $2500 per month. The cost depends on additional services you may need, such as email design, or if you need a high number of monthly emails. Generally, this is a very cost-effective solution for your business.
6. Voice search optimization
Voice search optimization is a new marketing method that helps your business reach leads using voice search devices. This includes iPhones, Amazon Echo, and Google Home devices. People use these devices to make verbal searches to find information.
This service costs anywhere from $600 to $2000 per month. The cost varies with many companies because it’s a new strategy that varies in the amount of work needed.
7. Video marketing
Video marketing is a great way for your business to reach and engage leads. With the rise in popularity of video platforms like YouTube, videos are an effective way to market to your audience. They’re a great hub for delivering an abundance of information quickly.
If you want to invest in video marketing, the cost varies greatly depending upon the type of project. You can pay anywhere from $1200 to $50,000 for video marketing. It’s all dependent upon how big and elaborate of a video project you’re creating.
8. Web design
Your website’s design is crucial to your business. If you want to make a good first impression when leads visit your site, you must invest in its design. A clean and modern design will take your business a long way.
The cost of web design is broken into the original start-up cost and maintenance costs. To build your website, it will cost $5000 to $15,000 for a customized website. Companies with bigger and more elaborate websites can expect to go beyond $15000.
Once the website is complete, expect to pay between $50 to $2000 a month to maintain your website.
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