Internet Marketing

Making the Most of Online Marketing Pricing

One thing is for sure, the cost of Internet marketing is no joke.

Companies invest a lot on online marketing, mainly because it is effective in more ways than one.

For example, it leads to better and faster return of investment, enhances the company's overall image, and increases customer base on the web. But the cost of online marketing can add up quickly.

Before determining the factors involved in cost, let's first look at the reasons it is important you invest in online marketing.

image of the word strategy

Why Online Marketing is Important

If you own an online business, you are aware that you are operating in a field that is highly competitive across the world. The Internet is notorious for being able to break down all forms of geographical barriers, and has enabled small to medium sized companies to effectively compete with the much larger corporations which exist today.

One thing all successful online businesses have in common is the fact that they have employed effective marketing strategies to help their business grow, both online and in their storefronts.

To succeed in the online world, you can't simply come up with a website and expect users to find you on their own.

When you invest in online marketing, you proide a way for your customers to find you.

View our SEO Pricing plans

The Benefits You Get from Investing in Online Marketing

Internet marketing is aimed towards maximizing website visibility and increasing search engine rankings to improve conversion rates. If all three factors happen on a website, it means there are a greater number of users who have become paying customers. If there is a high amount of targeted traffic, higher conversion rates will follow to make a more profitable online business.

In short, the online marketing cost for your business increases website ROI. Each dime you spend on online marketing cost will be well worth it.

There is no standard for Internet marketing pricing, which is why it's important you research costs before deciding on a partner agency.

As a business or site owner, you will surely want to get the most out of the online marketing that you pay for, and enjoy the full benefits that marketing provides.

When it comes to online marketing, all of your decisions will affect the outcome of your campaign, including the decision of how much money to invest in online marketing. Here are some guidelines to help you make the right choices.

coins next to calculator

Choosing a Good Online Marketing Firm

Every firm is different in terms of how much each of their marketing packages cost. Due to the highly competitve nature of online marketing, the prices of different firms tend to be competitive as well.

WebFX has over 300 raving fans that have grown their business with online marketing. We are transparent about our pricing, so you never question how much you'll spend, and we make your campaign worth every penny. In order to successfully market your business online, we also employ 130 marketing specialists, so every campaign has all hands on deck.

Cost should never be your sole basis for choosing an online marketing firm. Sometimes, cost doesn't directly correlate with the quality of the firm. Here are some aspects that you should look into for you to select the best Internet marketing firm:

Their Attitude

Remember that online marketing is a collaborative work--you will constantly be working closely with the firm you choose, so you want to make sure that they have a team-based attitude and that they are easy to work with.

You should be able to establish a professional working relationship with your advertising firm in which they aim to please your Internet marketing needs and put customers first, as a whole.

As a rule of thumb, a firm that shows excitement for your goals is always beneficial to work with. Especially when they take on your goals as their own.

Their Level of Communication

Communication is very important to an online marketing relationship.

woman communicating through bluetooth ear-piece

In order for your online marketing firm to understand exactly what you need, it is essential to have good communication. When you have open communication with your firm, you will be better equipped to produce great results together.

You want to make sure that the firm of your choice knows how to communicate with you. They should understand your needs by asking detailed questions about your goals and what you want in an online marketing campaign. It's also important for them to consult you with all of the strategies that they plan to implement in order to yield the results that you desire

Their Reputation

When you're choosing an agency to market your business, it is very important to look at their reputation.

You should find an agency that has proven itself to have a good track record with a high number of very satisfied customers. You can look through their portfolio, but it may be better to contact past clients and ask them first-hand about their experience. You should ask whether the firm was easy to work with and had delivered the agreed-upon output at the set deadline.

You can also do some Google searching to find reviews on Yelp or Google My Business that can give you insight into how past customers felt about the firm.

Their Pricing

Since there are so many different firms out there, offering different packages, with different guarantees, the price of Internet marketing is never concrete.

Internet marketing agency pricing varies, as does the online marketing cost for different strategies and packages. As you browse different websites and firms, you may notice that their web marketing costs are hard to come by. You'll find that most marketing companies don't display their prices on their website, forcing you to ask for a quote before you can proceed.

Look for companies (like WebFX!) that list the cost for online marketing services they offer right up front.

Some of our client Successes

case study Increased
Traffic by
Ocean City NJ paddle boat
case study Increased
Rate by
image of heavy equipment
case study Increased
Generated by
“We measure our success by how much we WOW our clients.”

Bill Craig
WebFX President

Bill Craig
See how we can help you
Grow Your Business
Want to speak with an expert? Call us at 888-601-5359

Selecting the Right Online Marketing Strategy

In order to make the most out of online marketing, it's important to understand the techniques that will be the most successful for your unique business. A great online marketing firm will help you decide what techniques are right for you.

A respectable firm will suggest what strategies they believe will suit your company best, but they will never pressure you into anything more than what your budget permits.

There are also some marketing techniques that are cheaper than others, and a great online marketing firm will explain which techniques are a little higher priced than others.

For example, blogs, which are an excellent way to market your business, are a low-cost, successful way to market your business online. Another cheap option would be to send email newsletters or take the time to respond to comments on forums in your niche.

As great as low-cost techniques sound for the wallet, they often should be paired with some more pricey techniques in order to get the results your company is looking for.

If you wish to maximize ROI by online marketing, it is best that you invest in strategies proven effective. Your online marketing firm will surely suggest SEO and PPC, which both allow your site to be exposed to targeted customers who are looking for information very much related to your niche.

By optimizing your site using SEO and signing up with pay-per-click campaigns, your site gets the chance to be shown to millions of users who are interested in information that you might offer. But you should be prepared to pay a little more for these techniques.

Online Marketing Prices: What Is Reasonable?

This is a very difficult factor to consider, especially if you are new to online marketing. If you spend too little, your ROI will significantly suffer. Conversely, if you spend too much on online marketing costs, you may run the risk of wasting money with no significant ROI at all.

It will take time to determine the optimum cost which will yield the best return of investment.

image of a dollar bill

There is no exact figure as to how much you should spend on online marketing. In fact, it depends on a lot of factors.

It depends on what you are selling, how stiff the competition, how easy or difficult it is to find potential customers, how important brand exposure is, etc. It will take a lot of testing to determine an optimum online marketing cost, and you can ask your Internet marketing firm to do this for you.

Typically, it is recommended that you invest about 15 to 20% of your resources into marketing. This does not only mean spending on Internet marketing costs, but spending time on it as well. This investment is something that you should maintain.

In time, as your ROI improves and you have established yourself in the market, you can slowly decrease the money you spend on marketing. However, make sure that you always set a budget for online marketing cost. You should continually be advertising as you do not only need new potential customers, you will need to market to repeat customers as well.

There is no specific formula to determine success to cost ratio with online marketing, but you'll be able to gain a good sense by paying attention to the quality of the firm in comparison to the money you're spending.

Contact WebFX for a Custom Online Marketing Quote

Now that you have a better idea of how much you want to spend for your online marketing campaigns, it's time to turn to a reliable agency that won't let you down. WebFX is one of those agencies.

Our more than 500 clients love the work we do for them. Whether we're building new websites or launching SEO campaigns, we're described as reliable, hardworking, and quick to respond. Here's just one of our client testimonials showing what people think of us:

If you're ready to start your online marketing plans, contact us today for a custom quote. We can't wait to hear from you!

Ready to get started? Call 888.449.3239 or contact us online today start working with one of the best online marketing agencies in the nation.


Photo Credit: JD Hancock, PT Money