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Does Facebook PPC Really Work?

Today, marketers have more options than ever before when it comes to digital marketing channels. But if you only choose to use one social media platform, it's likely Facebook. The platform has 2.13 billion monthly users, meaning that any business can benefit from having a presence on it. Unfortunately, considering that the organic reach of Facebook posts continues to decline, you’ll likely need to pay if you want to engage potential customers.
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