How SMBs Can Use Facebook Pixel for Conversion Optimization
As a small business owner, you’re always looking for new opportunities to help your business reach valuable leads. Social media platforms, like Facebook, offer many opportunities for your business drive new traffic and earn new leads. With technology like Facebook pixel, small and medium-sized businesses can better target interested leads.
In this post, we’ll discuss how your business can use Facebook pixel to reach more interested leads.
Let’s get started!
What is Facebook pixel?
You may have heard of the Facebook pixel, but you may not know exactly what it is or how it works. Facebook pixel is an analytics tool that allows your business to measure the effectiveness of your advertising. This pixel operates to understand the actions people take on your website.
It is a small piece of code that you place on your website to help your business collect data and track conversions from your Facebook ad.
The pixel helps measure your Facebook ad’s performance. It allows you to track pages that people clicked on as a direct result of your Facebook ad. While it doesn’t collect personal information, like names, credit card numbers, or social security numbers, it does collect general demographic and geographic information.
Facebook pixel allows you to build a better future ad for your audience. This allows you to create better ad copy to attract more interested leads down the line.
In addition, you can use the Facebook pixel to create remarketing ads to reach people who take action on your site. Whether they added items to their cart or browsed certain pages, you can remarket your business to them to encourage them to convert.
Facebook pixels have four main functions:
- Track conversions: When you monitor your conversions, you can see how your audience currently responds to your ad. This allows you to improve your ad quality to make a more effective ad that targets the right audience.
- Build custom audiences: The Facebook pixel allows you to build an audience to send targeted ads. You can use this pixel to create audiences that have already visited your site, so you can retarget them and get them to convert.
- Optimize for conversions: When you use the Facebook pixel, you see how people interact with your site after seeing your Facebook ad. It helps you better understand the buyer’s journey and information that’s important to them. This helps you create a better ad.
- Retarget previous web visitors: The pixel is very commonly used to retarget previous visitors. Many times, people will visit your site but won’t take action yet. Using data from the pixel, you can retarget these leads and get them to convert.
You can use the Facebook pixel for any of these functions. It’s a great tool to help you create better ad copy that gets your audience to convert.
How do I set up the Facebook pixel?
If you want to start using the Facebook pixel on your site, here are the steps you can take to add it:
- Go to the “Events” tab in the Facebook Ad Manager.
- Select “Create a Pixel.”
- Obtain your code and place it on your site.
These simple three steps help you get your Facebook pixel and start tracking people on your site.
When you place the code on your site, you want to place it on a piece of your website that appears on every page. Typically, businesses will opt to embed the code in the header or footer of their website, since those bars appear on every page.
It’s important that your code ends up on product pages so you can track how people interact with your products. You can take it a step further and add your Facebook pixel to your shopping cart/basket on your website. Placing the code in this area allows you to retarget people who abandoned their carts.
Setting up your Facebook pixel is easy for your small business. You can start tracking how people behave on your website after viewing your ad and see how you can improve your campaign. It’s a great way to help your small business use Facebook to grow.
3 tips for successful Facebook ads
If you’re ready to start using the Facebook tracking pixel to create impactful ads, here are four tips to help you create successful ads.
1. Target the right people
A big portion of your ad’s success is based on targeting the right people. If you want to reach leads interested in your business, you must target people who are most likely to be interested in your products or services.
With Facebook pixel, you have better data to drive better results with your campaign. You see who clicks on your ad and can track that data, which allows you to better understand your audience.
When you know who is most likely to click on your ads, you can tailor your advertising campaign to reach people who are most likely to take action. You can get them to convert, sign up for emails, and more.
Facebook pixel allows you to obtain information like age, demographics, location, and interests. You can use this information to target people who are more interested in your business.
Creating a custom audience
When you know who is interested in your business through the Facebook pixel, you can create custom audiences. This is a targeting tool that enables businesses to reach out on Facebook to specific groups of people.
Creating a custom audience allows you to specifically target people based on who visits your website and the actions they take on your site. This means that you can deliver a better experience for your audience and encourage them to take action on your site.
You can also create lookalike audiences from the Facebook pixel too. These are audiences that share similar characteristics to your current audience. It’s a great way to create a new group of people that may be interested in your products or services.
When you target the right people, you drive better results for your campaign.
2. Use dynamic advertising
Dynamic advertising helps you promote products to people who showed interest in your products previously. It is a form of remarketing that allows you to show your products to your audience again.
When you use the Facebook pixel, you gather data about people and how they interact with your site. You use this data to retarget them and get them interested in your products.
This works great if someone had viewed your products previously but didn’t buy. You can use this data to retarget these customers and get them interested in your products.
Retargeting is a great way for your business to earn conversions for your business.
3. Test your ads
Testing your ads is an important part of delivering the best ad content. You want to ensure that your ad is the most effective ad for your audience.
Your Facebook pixel will help you see how people interact with your content. If you find that not many people click your ads, you may need to rethink their design or copy.
A/B testing will help you test out your ad and your landing page. You can see which elements are driving positive results for your page. It will also help you focus on improving elements that may not be driving the results you desire.
By testing your ad, you will help produce the best ad copy for your campaign. It will allow you to gather more relevant data from your Facebook pixel and continue to make better ads.
Start using the Facebook pixel today
As an SMB, you want to take advantage of every opportunity to reach new local leads. Using the Facebook Pixel will help you capture leads and market to them better to earn conversions. It’s a great way to use your marketing budget more effectively to reach the right people.