Why Social Media for Manufacturers Matters

Why is social media for manufacturing important?

There are many advantages and disadvantages of social media marketing, with the pros far outweighing the cons.

Social media for manufacturers can help companies become closer with their customers by posting beneficial and informative links to their site, photos of their products, and even messaging them with social messaging apps.

No matter the size of your company, social media can help your manufacturing business reach your goals.

Let’s take a look at just a few of the benefits of social media for manufacturing.

1. Increase brand awareness and loyalty

Social media is a great way to spread the word about your business, products, and services. And if your followers like what you offer, they can share your pages with friends and family members.

Connecting with customers on social media can also help you increase customer retention and loyalty. In fact, a study by The Social Habit shows that 53% of Americans who follow brands on social media sites are more loyal to those brands.

So if your industrial manufacturing company wants to reach more customers and increase loyalty, social media is a great option.

2. Earn more website traffic

Each time you post on social media, you can encourage users to visit your website and learn more about your business. In other words, social media helps you to direct people to your website, which can result in more customers and conversions.

You can also include custom calls-to-action (CTAs) in your social media posts to direct followers to specific pages and encourage them to perform desired actions, such as subscribing to your blog, filling out a quote form, or contacting your business.

3. Run targeted ads

In addition to posting regular updates, your company can also run targeted ads on social media platforms to help you better reach qualified customers.

For instance, Facebook allows you to target users based on location, demographics, interests, and behaviors. And LinkedIn offers segmentation by location, company, job title, gender, and age.

Social media advertising is cost-effective, and you can track the performance of your ads in real time.

4. Build relationships with customers

Social media is an outlet for both potential and current customers to interact with your company, ask questions, and voice their opinions.

Today, more than 67% of consumers turn to social media for customer service, and they expect quick responses and 24/7 support.

Maintaining a presence on social media sites can help you engage more customers and build relationships that encourage them to purchase from your business.

5. Gain customer insights

As you interact with followers on social media, your company can gain valuable insights and a wealth of information about your customers, such as what they like, what types of content they respond to best, and how they feel about your brand.

This information can help you make smarter business decisions and tailor your communication to better resonate with your target audience.

You can also use Google Analytics to evaluate the effectiveness of your social campaigns, determine how many leads you receive from each channel, and adjust your social spending accordingly.

Many social platforms also have built-in analytics platforms to help you analyze and improve your efforts.