Why Social Media for Manufacturers Matters

Get all the benefits of social media for manufactuers, from increased leads to improved client retention, with this guide on social media for manufacturing. Keep reading to get started!

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5 social media manufacturing tips

Here are a few tips to help your social media manufacturing strategy succeed.

1. Connect with clients

1. Connect with clients

Social media sites, particularly LinkedIn, allow you to reach out to your clients, establish your area of expertise, and position yourself as an industry authority.

You can also create a bridge between your social media platforms and website, and direct clients and potential clients to learn more. This is extremely useful for growing your business – especially considering that LinkedIn was specifically designed to encourage these kinds of connections.

2. Create a YouTube channel

2. Create a YouTube channel

YouTube is the world’s top video-sharing site, #1 online community, and second most popular search engine after Google.

Creating and posting videos on YouTube allows you to tell your story, demonstrate your products and services, and answer questions that potential customers may have about your business. Videos are often more helpful to potential customers than text, and they can provide people with the information they need to purchase from your industrial manufacturing business.

You can also share your YouTube videos on other social media sites like Facebook, Twitter, and LinkedIn.

3. Gain customer insight during product development

3. Gain customer insight during product development

Social media facilitates two-way communication, which means that you can use it to gain insight during product development. Ask your customers what features they’d like to see you add to your products or services, and get feedback on new ideas.

This information will help you make informed decisions about your company and products, and tweak your offerings to better meet your clients’ needs.

Listening to your customers and implementing changes based on their feedback also shows that you care about their input, and it can increase customer satisfaction and loyalty.

4. Create a schedule and post consistently

4. Create a schedule and post consistently

Social media followers expect to hear from you on a regular basis, so it’s important to create a schedule for each of your social channels and update them accordingly.

Your social followers likely follow hundreds or thousands of other people or brands. So, if you don’t regularly post new updates, your company may get lost in their news feeds.

If you don’t have time to maintain a frequent posting schedule, this is where partnering with a social media specialist is extremely useful. And if you’re considering working with an agency to improve your social strategy, WebFX can help!

When you choose WebFX as your social media partner, you’ll work with a dedicated account manager, who will help you manage your social presence, so your industrial manufacturing company can focus on what you do best.

5. Use social media management tools

5. Use social media management tools

Social media management tools like Buffer and Hootsuite can save you time and help you maintain a regular posting schedule.

You can use these tools to publish content across multiple platforms, schedule posts in advance, collaborate with team members, view your social feeds from a single dashboard, and track your results.

Check out this article to learn how Buffer saves the WebFX social team 40 hours each month!

Social media plans from WebFX

At WebFX, we offer social media plans to help you establish a presence on the top social media platforms, engage new users, foster relationships with current customers, and create valuable content that encourages people to learn more about your business.

Our social media experts can help you establish, grow, and maintain your social media presence. And we offer a number of social media packages, so you can choose the option that’s best for your industrial manufacturing company.

We’ll create a custom social media strategy based on the platforms that make the most sense for your goals, including Facebook, Twitter, Pinterest, YouTube, LinkedIn, Instagram, Tumblr, and Houzz. We also offer social media advertising, competitive analysis, ratings and reviews alerts, social media contests, remarketing, and more.

Learn more about social media manufacturing

Interested in learning more about how social media plans from WebFX can help you connect with current and potential customers online?

Check out our custom social media plans, and contact us today to speak with a strategist!

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