How Much Does Digital Marketing Cost in 2025?
Last Updated: May 15, 2025
Digital marketing costs can vary greatly, with most businesses paying $50 – $6,000 per month on average in 2025, according to our data. Digital marketing pricing depends on several factors, like the strategies you want to invest in, your chosen agency, the size of your business, and more. We surveyed over 250 businesses to find out how much they spend on digital marketing, so keep reading to learn what they shared!Original Data:
- We surveyed over 250 U.S-based marketing and sales professionals about how much their companies spend on digital marketing strategies.
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Key Takeaways
- Digital marketing: 67% of businesses pay $50 – $6,000 per month
- SEO: 68% of businesses pay $500 – $7500 per month
- PPC advertising: 45% of businesses pay $100 – $10,000 per month
- Email marketing: 60% of businesses spend $51 – $1000 per month
- Social media marketing: 52% of businesses pay $100 – $5000 per month
- Web design: 53% of businesses pay $501 – $5000 per year
- Web development: 50% of businesses spend $1001 – $10,000 per year
- Content marketing: 58% of businesses spend $5001 – $10,000 per month
Learn the basics of digital marketing pricing
How much does marketing cost? We asked over 250 marketers to find out! With our digital marketing pricing guide and original data, you can find out what your company should pay when working with an agency or a consultant.
With the continued growth of digital marketing, it’s no surprise that more businesses want to partner with trusted Internet marketing agencies, like WebFX. The question is, how much should you spend on digital marketing?
That answer depends on several factors exclusive to your business, such as your marketing budget and goals. That is why we’ve created this comprehensive resource for exploring the average cost of digital marketing in 2025.
Ready to learn more about digital marketing pricing? Go ahead and keep reading, or contact us online and chat with one of our award-winning strategists about our custom digital marketing packages for your business — you can also give us a ring at 888-601-5359!
How much does digital marketing cost in 2025?
On average, digital marketing costs $50 – $6,000 per month (67% of businesses) based on our data. See a summary of the typical digital marketing costs for different digital marketing strategies below!
| Digital Marketing Services | Average Cost | Learn More |
| Search engine optimization (SEO) | $500 – $7500 per month (68% of businesses) | View Our Pricing |
| Pay-per-click (PPC) advertising | $100 – $10,000 per month (45% of businesses) | View Our Pricing |
| Email marketing | $51 – $1000 per month (60% of businesses) | View Our Pricing |
| Social media marketing | $100 – $5000 per month (52% of businesses) | View Our Pricing |
| Web design | $501 – $5000 per year (53% of businesses) | View Our Pricing |
| Web development | $1001 – $10,000 per year (50% of businesses) | View Our Pricing |
| Content marketing | $5001 – $10,000 per month (58% of businesses) | View Our Pricing |
What determines digital marketing costs in 2025?
A variety of factors influence digital marketing service pricing, including:
Agency’s experience
Due to the value of their expertise, agencies with decades of experience often charge more for their digital marketing packages, which makes sense. That experience has value and a direct impact on your digital marketing strategies.
In this industry, it’s beneficial to partner with an experienced digital marketing agency — WebFX, for instance, has more than 29 years of experience. An agency’s experience demonstrates not only their knowledge of digital marketing, but also their ability to achieve client goals.
That doesn’t mean that experienced agencies have exorbitant prices — or that inexperienced ones have low prices. It only means that there is a slight price difference between the two, which may range from less than a hundred dollars to a few hundred dollars.
In most cases, though, an experienced agency is worth the extra investment.
Campaign scope
The scope of your digital marketing project will greatly affect how much you’ll pay. For example, if your project requires the management of multiple strategies, you’ll pay more for your campaign than a company that is only investing in email marketing services.
Your goals and the needs of your team and business will determine which strategies and campaigns you want to pursue.
Company size
A significant influence on your digital marketing pricing is the size of your company. If you’re a small-to-midsized business (SMB), your digital marketing costs won’t touch the budget of an international corporation.
The size of your business typically influences the type of professional marketing agency you partner with too. The scale of their services and their prices often reflect their target audience, which means it’s unlikely you’d partner with a digital marketing agency that serves the world’s biggest brands.
For your business, as well as Internet marketing strategy, it’s also beneficial to partner with a digital marketing agency that focuses on your specific company size. Our agency, for example, offers tons of expertise when it comes to building digital marketing strategies for mid-sized businesses.
| Business Size | Percent of Revenue to Spend on Marketing |
| Small business | 7% – 8% |
| Mid-sized business | 10% |
| Enterprise business | 15% |
Strategy complexity
In most cases, your digital marketing budget influences how complex your strategies become. If you’re investing a significant amount in an aggressive PPC campaign, for instance, you can expect to have higher digital marketing costs.
Why?
An aggressive strategy requires more work from your digital marketing team — a PPC campaign also requires a bigger spend, as it’s a form of paid advertising. In short, you’re paying more because you’re buying more.
The same concept would apply if you invested in an integrated set of digital marketing strategies. For example, if you invested in SEO and PPC services, as well as content marketing and email marketing, you could expect higher digital marketing prices due to the quantity of services.
Industry
The fact is that industries like non-profit agencies or niche products are going to have less organic search competition for revenue-driving keywords than industries like SaaS, Healthcare, or Home Services.
Here’s an estimate of how the cost of digital marketing services may vary based on industry:
| Industry | Percent of Revenue to Spend on Marketing |
| Communications | 9% |
| Construction | 3% |
| Consulting | 8% |
| Consumer packaged goods | 9% |
| Consumer services | 19% |
| Education | 12% |
| Energy | 8% |
| Finance | 9% |
| Healthcare | 9% |
| Insurance | 9% |
| Manufacturing | 2% |
| Retail wholesale | 4% |
| Technology | 10% |
Digital marketing pricing models
How you choose to pay for your digital marketing can also affect your costs. The most popular digital marketing pricing models are:
Hourly
This involves pay on a per hour basis for your digital marketing services, usually anywhere from $50 to $500 per hour. The hourly rate will differ according to the agency’s or freelancer’s experience and location. Many businesses opt to pay hourly for shorter projects or consulting services.
Monthly retainer
A monthly retainer is a fee you pay once per month, usually for ongoing digital marketing services from an agency. Monthly retainers can range anywhere from $50 to $20,000 or more. Paying monthly for digital marketing services is a great way to continuously optimize your strategy and receive ongoing support for managing your campaigns.
Project-based
A project-based fee is a one-off fee for a single digital marketing project. Project-based fees can range anywhere from $500 – $50,000. Many businesses will opt to pay on a per-project basis when they need extra support on a single digital marketing project or campaign.
Performance-based
With performance-based fees, you’ll only pay when you receive specific results from your digital marketing strategy, like impressions, sales, or website traffic. Performance-based fees can range from $1,000 to $50,000+.
Typical digital marketing costs for different costs
If you’re researching the cost of digital marketing services, you’re probably wondering what they even include and how much those deliverables. With tons of online marketing channels available, there are plenty of digital marketing services to consider.
A few of the most popular services — due to their results and ROI — include:
Search engine optimization (SEO): $500 – $7,500 per month
On average, SEO costs between $500 – $7,500 a month (68% of respondents) in 2025.
SEO services are a core digital marketing service for businesses today. What is SEO? It refers to an umbrella of strategies for improving your online visibility in search results — in other words, it helps you rank higher in search results.
If you’re a company that manufactures and sells vertical smokers, for example, you’d want to rank on the first page of search results for keywords relevant to your business. A few include, “vertical wood smokers,” “vertical charcoal smokers for sale,” and “vertical electric smoker.”
With 80% of consumers relying on search to find products and services, SEO is essential. It’s also extremely beneficial, as search engines have an average close rate of 14.6% — meaning almost 15 of the leads you earn from search will convert.
That may not seem like a lot, but it’s eight times more than traditional marketing’s close rate.
Source data
| Cost Per Month | % of Businesses |
| Less than $50 | 5.56% |
| $500 – $1,000 | 17.78% |
| $1,001 – $2,500 | 24.44% |
| $2,501 – $5,000 | 8.89% |
| $5,001 – $7,500 | 16.67% |
| $7,501 – $10,000 | 6.67% |
| $10,001 – $15,000 | 6.67% |
| $15,001 – $20,000 | 5.56% |
| $20,001 – $25,000 | 1.11% |
| $25,001 – $50,000 | 4.44% |
| More than $50,000 | 2.22% |
Pay-per-click (PPC) advertising: $100 – $10,000 per month
PPC advertising costs $100 to $10,000 per month on average in 2025 (45% of respondents).
Pay-per-click (PPC) advertising services are a highly sought-after component of digital marketing. Like SEO, PPC also focuses on your online visibility. Unlike SEO, however, PPC improves your visibility in search results through paid advertisements.
These advertisements appear above organic search results and feature a green-outlined box that says, “Ad.” Unlike traditional advertising, the only time you pay for your ad is when a user clicks on it. This makes PPC a cost-effective option for many businesses.
On average, businesses make $2 for every $1 they invest in PPC — if you use Google Ads for your PPC campaign, that return on investment (ROI) increases to $8. That’s an impressive return, and one you can use to reinvest in your digital marketing or your day-to-day operations.
Source Data
| Monthly PPC Cost | % of Marketers |
| Less than $100 | 4.17% |
| $100 – $5000 | 22.02% |
| $5001 – $10,000 | 22.62% |
| $10,001 – $50,000 | 14.88% |
| $50,001 – $100,000 | 8.93% |
| $100,001 – $250,000 | 8.33% |
| $250,001 – $500,000 | 6.55% |
| $500,001 – $750,000 | 4.76% |
| $750,001 – $1,000,000 | 3.57% |
| More than $1,000,000 | 4.17% |
Content marketing: $5,001 – $10,000 per month
Content marketing costs $5,001 to $10,000 a month on average (58% of businesses) — larger businesses often exceed that rate.
Content marketing offers an astounding ROI — it earns 54% more leads than traditional marketing — making it an asset to your digital marketing strategy. Content marketing improves your brand awareness, conversions, and revenue through user-friendly content.
That content can include everything, from guides to blog posts to infographics. While different in their appearance, each type of content provides users value. A blog post, for example, may offer guidance on how to clean a BBQ smoker, while a guide may include a list of recipes to try.
Like SEO, content marketing is an ongoing strategy.
While it can double your website’s conversions, it doesn’t happen overnight.
That’s why, when considering online marketing’s cost, you need to think about the duration of those services. For content marketing to work, you need to produce quality content on a routine basis, as well as continue to optimize it. If you make it a one-time investment, you won’t see the results you expect.
That is why it’s essential to partner with a trusted agency for your digital marketing services, like WebFX. We can explain our different Internet marketing services in-depth, as well as provide guidance on which services offer the most value to your business.
If you’re interested in content marketing, pricing for this digital marketing service depends on the size of your business.
Source data
| Monthly Content Marketing Costs From an agency | % of Marketers |
| Less than $1,000 | 9.21% |
| $1,000 – $5,000 | 17.11% |
| $5,001 – $10,000 | 19.74% |
| $10,001 – $20,000 | 17.11% |
| $20,001 – $50,000 | 18.42% |
| $50,001 – $100,000 | 7.89% |
| $100,001 – $200,000 | 7.89% |
| More than $200,000 | 2.63% |
| Monthly Content Marketing Costs from a Freelancer | % of Marketers |
| Less than $1,000 | 12.28% |
| $1,000 – $5,000 | 19.30% |
| $5,001 – $10,000 | 38.60% |
| $10,001 – $20,000 | 12.28% |
| $20,001 – $50,000 | 3.51% |
| $50,001 – $100,000 | 1.75% |
| $100,001 – $200,000 | 5.26% |
| More than $200,000 | 7.02% |
Social media marketing: $100 – $5,000 per month
Social media marketing costs $100 to $5,000 per month on average (52% of respondents).
Social media marketing is a digital marketing service that continues to grow in popularity. This service focuses on increasing your online presence, brand awareness, and brand loyalty — benefits that can all lead to increased conversions and company revenue.
For businesses today, social media offers a massive opportunity. Only 26% of companies use social media in their business strategy, providing your company with an easy opening for touting your USPs.
If you invest in a competitive social media strategy, your business can offer more value to users. You can respond to questions and comments, for example, and even help users access their account or make a purchase through a chatbot, which is a feature available on Facebook.
Even if you’re a business-to-business (B2B) operation, social media marketing is valuable. Just through Facebook, more than 40% of B2B marketers have earned clients. Overall, 80% of B2B leads from social media come from LinkedIn.
The most influential factors on social media marketing costs are the number of social networks, which can range from one to five, and the preferred ad spend.
Source data
| Monthly Social Media Marketing Cost | % of Marketers |
| Less than $100 | 3.61% |
| $100 – $1,000 | 24.10% |
| $1,001 – $5,000 | 27.71% |
| $5,001 – $10,000 | 20.48% |
| $10,001 – $15,000 | 9.64% |
| $15,001 – $20,000 | 6.02% |
| $20,001 – $40,000 | 3.61% |
| $40,001 – $60,000 | 2.41% |
| More than $60,000 | 2.41% |
Email marketing: $51 – $1,000 per month
Email marketing costs $51 to $1,000 a month on average (60% of respondents).
Some additional factors that can influence the price of email marketing include email design, as well as the number of monthly emails.
One of the most cost-effective and time-tested digital marketing services is email marketing. This service also focuses on building brand awareness and brand loyalty, which lead to increased conversions and sales.
That is why email marketing offers an unparalleled ROI of $44 for every $1 invested.
It’s essential to partner with an experienced digital marketing agency for that kind of return. WebFX, for instance, offers more than 29 years of experience. We also feature an email marketing platform, EmailMarketingFX, for maximizing your results.
The best part about email marketing is that it also coordinates with other digital marketing services. If you’re investing in email, content, and video marketing, for instance, you can repurpose your videos and content to use in your email marketing campaign.
Source data
| Monthly Email Marketing Cost | % of Marketers |
| $1 – $10 | 3.08% |
| $11 – $25 | 9.74% |
| $26 – $50 | 9.74% |
| $51 – $100 | 12.82% |
| $101 – $250 | 12.31% |
| $251 – $500 | 8.21% |
| $501 – $750 | 10.26% |
| $751 – $1,000 | 16.41% |
| $1,001 – $1,500 | 5.13% |
| $1,501 – $2,000 | 7.69% |
| More than $2,000 | 4.62% |
Web design: $501 – $5,000 per year
Web design costs $501 – $5,000 per year on average (53% of respondents).
Web design is one service that businesses often overlook when investing in digital marketing. Your website, however, has a significant influence on the success of your Internet marketing strategy. It can impact your rankings in search results, as well as the first impression of users.
A brand-new website — or website redesign — also offers a noteworthy ROI. For example, if you invest in user experience (UX) testing, you can expect a $100 return for every $1 you invest. The best part about that statistic? More than 85% of shoppers are happy to pay for a better user experience.
In most cases, web design is a one-time investment.
It’s essential, however, that your business maintains that investment, which is where website maintenance comes into use. That is why you want to plan for this expense in your company’s overall budget.
Source data
| Yearly Web Design Costs | % of Marketers |
| $1 – $100 | 5.74% |
| $101 – $500 | 7.38% |
| $501 – $1,000 | 18.85% |
| $1,001 – $2,500 | 13.93% |
| $2,501 – $5,000 | 19.67% |
| $5,001 – $10,000 | 9.02% |
| $10,001 – $25,000 | 8.20% |
| $25,001 – $50,000 | 2.26% |
| $50,001 – $100,000 | 4.10% |
| $100,001 – $150,000 | 4.92% |
| $150,001 – $200,000 | 1.64% |
| More than $200,000 | 4.10% |
Web development: $1,001 – $10,000 per year
On average, you can expect to pay anywhere from $1,000 – $145,000 on web development, with most businesses typically paying $1,001 – $10,000 per year (50% of respondents).
Web development goes hand in hand with web design.
Web development includes elements such as website security and ongoing maintenance, interactive multimedia, ecommerce functionality, and more.
Source data
| Yearly Web Development Costs | % of marketers |
| $1 – $500 | 12.82% |
| $501 – $1,000 | 8.97% |
| $1,001 – $2,500 | 14.10% |
| $2,501 – $5,000 | 20.51% |
| $5001 – $10,000 | 15.38% |
| $10,001 – $25,000 | 8.97% |
| $25,001 – $50,000 | 7.69% |
| $50,001 – $100,000 | 3.85% |
| $100,001 – $250,000 | 6.41% |
| More than $250,000 | 1.28% |
Voice search optimization: $100 – $2,500 per month
Voice search optimization costs $100 – $2,500 per month on average in 2025 (69% of businesses).
A digital marketing service that’s growing in demand is voice search optimization. This service focuses on earning the featured snippet for keywords relevant to your company and audience. While featured snippets appear in regular search results, they’re critical to voice search.
Why?
Because voice assistants, like Siri and Amazon Echo, use the featured snippet to answer a voice search. If someone asks, “how often should you clean your gutters,” for example, voice assistants would respond with the featured snippet shown below.
With almost 50% of adults using voice search each day, this service is becoming more valuable to companies. Like social media marketing, investing in voice search optimization can set your business apart from your competitors and allow you to connect with new consumers in your target audience.
Video marketing: $100 – $5,000 per month
Video marketing costs $100 – $5,000 per month on average (73% of businesses).
Video marketing is an extremely useful strategy that can help you attract users’ attention and reach them on additional platforms.
For example, a video marketing platform can help you reach users on YouTube as well as launch video advertisements for your company on social media and connected TV platforms like Hulu and Netflix.
How much you spend on video marketing will depend on the type of videos you want to create and how many.
Data roundup: Why do businesses invest in digital marketing
Increase Revenue
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Expand Market Share
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Fuel Growth
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FAQs about digital marketing costs
Get answers to FAQs about digital marketing costs now:
How much does digital marketing cost?
Digital marketing costs $50 – $6,000 per month on average. How much you pay for digital marketing depends on several factors, like the strategies you want to invest in, the size of your business, your chosen agency, and more.
What do digital marketing pricing packages include?
Digital marketing pricing packages can include multiple campaigns. For example, when you partner with an agency like WebFX, you’ll get access to support for the following strategies:
- SEO
- PPC
- Web design and development
- Content marketing
- Email marketing
- Social media marketing
- And more
Is digital marketing worth the cost?
Yes, digital marketing is worth the cost! Digital marketing helps you boost your company’s brand awareness and visibility, which in turn helps you drive more traffic to your digwebsite along with more leads and conversions for your business.
In fact, 94% of businesses say they are satisfied with the return on investment (ROI) they receive from digital marketing.
With the right digital marketing partner and an effective strategy, you can successfully improve your company’s bottom line and boost your revenue.