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User-Focused Content: The Basics To Creating Content That Converts

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What is user-focused content?

User-focused content is content that solely focuses on the user viewing it.

Creating user-focused content is what it sounds like — creating content that prioritizes the user instead of other factors. With user-focused content, you can see better returns on your content marketing and build your reputation with users.

This post will cover everything you need to know about user-focused content, including:

Read on to learn everything you need to know about user-focused content. Then, call us at 888-601-5359 to chat about upgrading your content creation strategy!

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What is user-focused content? User focused content definition

User-focused content is content that solely focuses on the user viewing it.

While creating content — especially for search engine optimization (SEO) — most marketers focus on search engine algorithms, industry norms, and the user. However, user-focused content removes all other audiences and goes right to the end user who interacts with your content.

There are all types of user-focused content, including test, videos, images, infographics. Basically, anything you can create that a user will interact with can be aimed at a user.

Why does user-focused content matter?

User-focused content can strengthen your impact on your audience and help you boost conversions over time. Other benefits to user-focused content include:

  • Consistent quality: The more you focus on your end user, the higher quality your work will be. As you invest time into creating quality content, you can continue producing work that benefits your users.
  • Better brand awareness: As you push out more content, users will remember your name. Even if they don’t convert immediately, they will come to you for information and potentially purchase when they need your product or services.
  • More trust with users: Creating content gives users a chance to get to know your brand. As you establish yourself as an information source, they will recognize your industry authority and learn to trust your business.

We foster and form long-term partnerships so that your business has long-term results.

Over 90% of WebFX clients continue partnering with us into year 2 of their campaign.

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3 user-focused content examples

Here are a few examples of prioritizing user-focused content:

1. Focusing on customer service

Your customer service content and operations should solely focus on the user. While it may be tempting to streamline this process, you want your customers to have a positive experience with your company.

For example, you might add an FAQ section to your website to help answer customer questions:

Screenshot of FAQ sections from the HubSpot website

This content should help users learn more about a product or service and build their trust in your company.

2. Implementing customer feedback

If users tell you what they want out of your business, listen to them. Taking suggestions and process improvements from customers can help you better target your business approach to real people, instead of your customer data.

You can add positive customer reviews regarding any changes as testimonials. That way, prospects can see how you value existing customers and become more likely to convert.

3. Talking with customers on social media

Share content on social media that targets your customers, follows trends, and gives life to your brand. This content can be anything from updates to fun company images. Here’s one example from Chaco celebrating National Ice Cream Day:

Instagram post from Chaco celebrating national ice cream day

How to create user-focused content

Now that we understand what user-focused content is, let’s dive into how you can create user-focused content that grows your business.

1. Focus on the user instead of the algorithm

Above all, your content should lend itself to the user, and the algorithm will naturally follow in place. Since Google is trying to find the best content suited for searchers, they will reward websites that pay more attention to users.

For example, adding keywords repeatedly and including lots of text might appeal more to the algorithm. However, if your content is not easy to skim or hard to understand, users will bounce, which hurts SEO.

If you make your content beneficial for users, more people will engage with it, which sends positive signals to Google that will help improve your ranking.

2. Turn features into benefits

Features and benefits are not the same, though it might seem that way at first glance. Features are descriptive, objective statements about your products or services. Benefits are how those features make the user’s life better.

Say you sell software for marketing companies. Your features could be:

  • Cross-platform integration capabilities
  • Auto-save features
  • Data storage options

The benefits would be something like:

  • Improved productivity from marketing automation tools
  • Lowered costs with combined storage and integration features
  • Better security and lower risk of shutdown with 24/7 support

Tell your audience exactly why you are the right choice for them and how you improve their current circumstances.

3. Be clear with your information

While it can be tempting to over explain your product, the last thing you want is to give too much information. Narrow down the most important points on any page, and use clear, concise language to get your point across.

Users don’t want to read a bunch of extraneous information or walls of text — they want to get information as quickly as possible. Use simple language to keep your website accessible to all audiences and simplify complicated ideas.

4. Answer user intent early on

Placing the meat of your content early on can help users get more information quickly. Targeting user intent boosts click-through rates and rankings while helping them learn fast.

Think of a recipe page where the recipe is beneath multiple lengthy paragraphs of background information. Most people will go to the bottom of the page, not even reading the background. If you want users to keep coming back, give them the most significant information early.

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Want to up your content creation game?

If you want to give your content the best chance at appealing to users, you must invest in a content strategy. Investing in content marketing services from WebFX could be the next best step.

WebFX will handle all content creation steps — from brainstorming to launching — while you focus on running your business. Our team of 100+ content writers can create user-focused content with your branding in mind.

Want to learn more? Check out our content marketing services, or request a free quote today!

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