Matthew GibbonsData & Tech Writer
- June 30, 2022
- 12 minute read
- Matthew is a marketing expert focusing on the SEO & martech spaces. He has written over 500 marketing guides and video scripts for the WebFX YouTube channel. When he’s not striving to put out some fresh blog posts and articles, he’s usually fueling his Tolkien obsession or working on miscellaneous creative projects.
Digital tools are a marketer’s best friend. When you’re promoting your business online, you have to keep up with many different elements and tasks, and tools are a fantastic way to help you perform those tasks more efficiently.
One of the biggest tasks for any marketer is analytics. You need to know how your marketing is performing if you want to improve it going forward. But doing all your analytics manually is a huge pain, which is why you should try using some analytics tools.
But which analytics platforms are best for your business? Keep reading to find out. Then subscribe to Revenue Weekly, our email newsletter, to get more useful digital marketing info from the agency with over 25 years of experience!
16 best analytics tools for your company
There are many different options when it comes to marketing analytics software. But we’ve gathered some of the best ones here for you to consider.
Here are 16 of the best analytics solutions out there!
1. Google Analytics
The first entry on this list is Google Analytics. Analytics is one of the most widely used analytics platforms, and for good reason — it’s free, it’s easy to use, and it’s run by Google.
Analytics is designed to track activity on your website. It will observe how much traffic you earn, where that traffic comes from, which pages users visit, and more. It will then organize all of that information into comprehensive graphs and reports for you to view.
Google Analytics might not have quite as many features as some other marketing analytics software. But since it’s free, it’s well worth getting for your site, especially since it can integrate with other Google tools like Google Ads and Google Search Console that you may use.
Price: $12+ per user per month
If you’re looking for something more extensive than the basic features offered by Google Analytics, Tableau might be the platform for you. It’s been around for a long time, and it’s earned a reputation for being a highly effective business intelligence tool.
Tableau is, first and foremost, a data management platform (DMP). That means it integrates with multiple other platforms and draws in data from those sources, centralizing all your info in one place. That prevents you from jumping between many different platforms for your analytics.
Tableau offers a few different licenses, with the best being Tableau Creator. You can also use Explorer or Viewer, but keep in mind that they only let you view existing data rather than creating new analytics content.
3. Microsoft Power BI
Price: $9.99+ per user per month
Microsoft Power BI is a business intelligence (BI) platform. That means that, like Tableau, it’s designed to centralize data from across multiple platforms and organize it for you. More than that, though, Microsoft BI prepares data in formats specifically designed for analytics.
One of Power BI’s standout features is its predictive analytics. This feature looks at your existing data and uses it to predict future marketing trends.
Power BI also integrates with programs like Excel, allowing you to easily import spreadsheet data into your analytics.
Price: $30+ per user per month
Like Microsoft Power BI, Qlik is a BI platform designed to help with analytics. There are actually a few different Qlik analytics tools, but the best one is Qlik Sense.
Qlik offers a couple of handy features. One of them is conversational analytics, where you can ask questions in everyday language and receive helpful language from the software. Another key feature is offline mode, which lets you access all your data without having to be online.
Both of these features are accompanied by machine and AI learning insights that help Qlik more effectively find patterns in your data.
Price: $119+ per user per month
The next marketing analytics software on our list is SEMRush. SEMRush helps you analyze information about user behavior, letting you see just how effective your marketing efforts are. Similar to Google Analytics, it will scan your site for info on traffic, broken links, and opportunities to improve written content.
However, unlike Google Analytics, SEMRush will also provide insights into your competitors’ marketing efforts. That means you can compare your marketing to theirs, helping you see what you could be doing better and how you could attract the traffic they’re currently earning.
Price: $20+ per social platform
SocialBakers is unique because, unlike all the other analytics solutions listed here, SocialBakers specializes in social media marketing data analysis. You can integrate SocialBakers with all your company’s social accounts, allowing it to track valuable metrics on those sites.
As it brings in data, SocialBakers will organize that data and make it viewable to you. It will also show you which posts drive the most engagement for your business, how many comments and mentions you earn, and more.
If you want an easier way to monitor your social media performance, SocialBakers is the platform for you.
Price: Based on custom quote
On top of all the usual analytics functions already mentioned under the other tools on this list, Domo’s biggest feature is its integrations. Every analytics platform needs to integrate with data sources and other tools, but Domo goes above and beyond.
Firstly, Domo offers more than 1000 integration options. Beyond that, though, it even supports integration with custom apps that you build. So, if you’ve created your own company apps and wish you could integrate them with an analytics tool, Domo is the one for you.
Price: Based on custom quote
Two primary features help Sisense stand out from the crowd: Its speed and its interactivity.
Firstly, Sisense runs faster than many analytics tools due to the fact that it relies on CPU caching and lets you avoid slower RAM. This means you can generate reports and drive results much faster than with most of the other tools on this list.
Secondly, Sisense is highly interactive. In particular, it has a highly customizable dashboard. All of its tools are drag-and-drop, meaning you can move them around your dashboard as desired.
Price: $95+ per month
Thoughtspot is similar to many other tools on this list when it comes to its basic analytics features, but there are a few qualities that set it apart from the rest. Most significantly, Thoughtspot is designed to combat data silos.
What are data silos, you ask? They’re where different teams at your company fail to communicate with each other, so each team has an abundance of data that it hasn’t shared with the others, limiting your success.
To combat data silos, Thoughtspot lets you easily combine charts and graphs from your different teams so you can get all the data into one place.
10. Apache Spark
Apache Spark is a standout entry on this list because, unlike most of these other programs, it wasn’t developed by a big tech company. Instead, it was actually created by data scientists at the University of California, Berkeley.
One of the best features of Spark is that it includes an algorithm library called MLlib. MLlib features a wide array of machine learning algorithms to help you conduct repetitive analytics tasks like filtering and clustering.
11. Ruler Analytics
Price: $242+ per month
Ruler Analytics focuses on analyzing a specific kind of data — namely, it tracks your customers through the buyer’s journey. It starts with people who visit your website for the first time, and then tracks them through the process of becoming leads and eventually converting.
This helps you nurture your leads into customers over time by keeping up with exactly where they are in the marketing funnel at any given time. It also enables you to see which marketing channels are most effective at encouraging conversions.
Price: $85+ per month
Metabase is an analytics tool that’s all about being user-friendly. More specifically, it’s built for users who don’t have in-depth knowledge of the technical facets of analytics.
Much of data analytics comes down to queries, which are basically where you ask a database to retrieve a certain type of data for you. If you don’t have very much technical knowledge, this can be difficult — but Metabase makes it easy.
Metabase lets you use a point-and-click system to “ask questions” about your data in layman’s terms. The tool then translates this into technical queries to retrieve relevant data.
13. Jupyter Notebook
Metabase is great for users who aren’t familiar with the technical side of data analytics. On the flip side, though, you might have plenty of back-end development expertise — and if that’s the case, you might want to try Jupyter Notebook.
Jupyter lets you create data visualizations using live code, and it supports over 40 programming languages. If you possess the know-how to use it, that opens up many options that you might not have with a more limited platform. And on top of all that, it’s free!
14. Adobe Analytics
Price: Based on custom quote
Adobe Analytics is fairly standard as far as data analytics tools go, but that’s in no way a bad thing. It comes with all the standard features, including:
- Offline data integration
- Data warehouse storage
- Multichannel data collections
- And more!
Furthermore, as you might expect, it integrates with other Adobe platforms so you can easily import and export data.
15. SAP BusinessObjects
Price: Based on custom quote
SAP BusinessObjects offers a whole suite of different BI tools you can use for your marketing analytics. The standout feature of these tools is the balance they aim to strike. While they’re capable of extremely advanced functions, they’re kept as simple as possible to appeal to less tech-friendly users.
Another positive feature of BusinessObjects is that these tools are easily compatible with Microsoft Office products, allowing you to easily move information between the two.
Price: Based on custom quote
The final entry on our list of analytics solutions is AnalyticsFX. AnalyticsFX is part of MarketingCloudFX (MCFX), WebFX’s very own proprietary marketing software. AnalyticsFX was created specifically to help small businesses like yours gain valuable insights from your marketing data.
One of the biggest uses of AnalyticsFX is keeping up with your performance in search results. You can also use it to learn about your website traffic and see how site visitors behave. Between the two, you can learn a lot about your search engine marketing.
AnalyticsFX will even provide custom recommendations on how to improve your marketing!
One platform tracking countless metrics and driving stellar results.
One platform tracking countless metrics and driving stellar results.Learn More About Our Proprietary Software
Let WebFX help you get the most from your analytics platforms
Need some help with your analytics? Don’t worry — WebFX has you covered. We have plenty of experience with marketing analytics, and our team of over 500 experts can’t wait to help you optimize yours.
In addition to giving you access to AnalyticsFX, we’ll take charge of the analytics process for you, helping you pinpoint all the best ways to improve your marketing based on the existing data. You’ll still have final say on everything, but won’t have to do any of the work yourself.
Matthew is a marketing expert focusing on the SEO & martech spaces. He has written over 500 marketing guides and video scripts for the WebFX YouTube channel. When he’s not striving to put out some fresh blog posts and articles, he’s usually fueling his Tolkien obsession or working on miscellaneous creative projects.
WebFX is a full-service marketing agency with 1000+ client reviews and a 4.9-star rating on Clutch! Find out how our expert team and revenue-accelerating tech can drive results for you! Learn more
- 16 Best Analytics Tools for Your Company
- 1. Google Analytics
- 2. Tableau
- 3. Microsoft Power BI
- 4. Qlik
- 5. SEMRush
- 6. SocialBakers
- 7. Domo
- 8. Sisense
- 9. Thoughtspot
- 10. Apache Spark
- 11. Ruler Analytics
- 12. Metabase
- 13. Jupyter Notebook
- 14. Adobe Analytics
- 15. SAP BusinessObjects
- 16. AnalyticsFX
- Let WebFX Help You Get the Most from Your Analytics Platforms