Top 6 Tips to Get Noticed on Instagram

If you want to increase your social media efforts, Instagram is an excellent site to target. This social media platform has over 1 billion users each month, and statistics show that 90% of people on Instagram follow a business.

Maybe you’ve tried to build your brand on Instagram in the past but didn’t see much growth, so your social media strategy fell to the side. If you’re looking to spice up your efforts and gain more followers and views on your profile, we can help.

Continue reading this guide for helpful tips on getting noticed on Instagram, and subscribe to Revenue Weekly for advice delivered directly to your inbox if you’re looking for more inspiration to improve your marketing efforts.

Watch Now: 6 Instagram Growth Hacks for Businesses

1. Create a unified look

One of the first strategies you can use to start getting noticed on Instagram is to focus on looks. Instagram is a social platform concentrated on sharing images, and users like it when the photos you post fit a general theme or aesthetic.

If you scroll through popular businesses’ Instagram accounts, you’ll begin to notice similarities. Brands tend to stick to a similar color scheme. They also use a few select filters on their images to create a cohesive feed.

A unified look helps show users your brand’s personality. You can use bright colors to reflect energy or fun and muted colors to create a more relaxing atmosphere.

Your company probably has a logo already, so you can use those colors in your posts for a streamlined look. Then, combine those colors with images that represent your business for an Instagram account that looks intentionally styled.

You’ll get noticed on Instagram this way because people who find you on the app will get an immediate idea of your business personality and appreciate your effort to develop it.

2. Gear content toward your target audience

Another way to get noticed is to make a conscious effort to understand your audience. You can start figuring out your audience by considering who currently buys your product or service.

Some of these buyers likely use Instagram and may want to follow you. You’ll also want to target prospects who haven’t bought from you yet but are fit for your product.

If you’re not sure who your target audience is, think about these four examples:

• Purchase intention: People looking to buy a specific product.
• Needs: Consumers who already know what they want. These needs might be functional, emotional, or problem-solving.
• Psychographics: People with particular hobbies, opinions, or lifestyles.
• Subculture: Individuals who belong to a certain social group.

You might discover that a large portion of your audience has a particular hobby. You can then relate to your audience by posting about this hobby — as long as it fits your business’s offerings.

Targeting your audience will help you gain reach. They will see that you share their values, interests, and goals, and they will want to follow you.

3. Post frequently (but not too frequently)

Instagram users like it when the businesses they follow post regularly. If you upload pictures or videos on Instagram every few weeks or whenever you think of it, your followers will rarely see your content and might forget about you.

If you struggle to post consistently, it might be time to think more intentionally about your content schedule. Try to develop material ahead of time so that you have several options ready whenever you need to post.

Then, create a calendar telling you when to make posts so that you stick to a schedule. You might even consider a tool like Buffer that allows you to create material and post it automatically on a particular day.

Posting frequently reminds your audience that you’re out there. It also creates a wealth of fresh content for people to find online.

As you create your posting schedule, ensure you’re not overwhelming your audience with content. They might become annoyed with too many posts, and then you’ll lose followers rather than gain them.

4. Think about captions and include CTAs

While Instagram primarily focuses on images, you should also write quality captions. Start your caption with a hook that makes users want to learn more. Your hook could include a question or a valuable fact.

Then, move on to the body and expand on the hook you used by telling a story, empathizing with the audience, or answering a question they might have.

After the body text, include a call to action (CTA). Encourage users to share their experiences in the comments and prompt them to like the post, share it with friends, and more.

Then, you can use specific hashtags to help your post reach the desired audience.

Explore: 250+ Instagram Caption Ideas to Use in 2025

5. Interact with followers

Instagram users appreciate when businesses interact with their followers. This interaction helps customers see your business as more of a trusted friend than a faceless entity.

You can communicate with followers in numerous ways. Here are a few to try:

• Respond to direct messages
• Add polls and questions to your stories
• Respond to the comments users leave on your posts
• Follow hashtags relevant to your industry and comment on posts with those hashtags

You can also interact with followers through contests and giveaways. These are great ways to get noticed quickly on Instagram.

You can host a giveaway prompting users to share, like, and comment on your posts for a chance to win. When they do, your posts will reach a wider audience than usual. People will also enjoy this opportunity to interact with your business — and earn some free stuff.

6. Scope out the competition

If your business isn’t getting noticed on Instagram but a competitor seems to gain followers constantly, research what your competitors are doing to improve your social media presence.

There are several competition analysis tools geared toward social media in particular. You can use these tools to see popular hashtags competitors use, monitor brand mentions, and more.

With these tools, you will learn what strategies competitors use that work well. Then, you can adapt these methods for your page to get people to look at you instead of your competitors.

WebFX will help you get noticed on Instagram

If you’re struggling to get noticed on Instagram, leave your social media management in the capable hands of the experts. WebFX has a team of 500+ digital marketing experts, and our focus is on revenue marketing strategies that drive business growth.

We have been providing digital marketing services for 25+ years, so we have the experience necessary to assist your business.

Contact us online or call us at 888-601-5359 to learn about building an Instagram strategy that draws customers to your business.