What Is Facebook Marketplace for Business? [+5 Benefits]
Are you looking for new opportunities to sell your products?
If so, Facebook Marketplace, which allows your company to sell its products on one of the world’s biggest social media networks, may be the solution you’re seeking.
Keep reading to learn more about Facebook Marketplace, and get answers to questions like:
- What is Facebook Marketplace for business?
- Who can use Facebook Marketplace?
- What are the benefits of using Facebook Marketplace as a business?
- How do I post on Facebook Marketplace?
What is Facebook Marketplace for business?
Facebook Marketplace for business is a place to discover, sell, and buy items. This marketplace allows companies to sell their products alongside regular Facebook users. All purchases happen through Facebook Messenger, allowing companies to connect one-on-one with buyers.
Who can sell on Facebook Marketplace?
The following businesses can sell on Facebook Marketplace:
- Auto dealership: Auto dealerships can only sell used or certified, pre-owned vehicles on Facebook Marketplace (no new cars!). Auto dealers can also sell boats and ATVs.
- Real estate companies: Real estate agents can list apartments and homes for rent on the Marketplace. There is also a category to list homes for sale as well, but most agents use it to list rental properties.
- Ecommerce retailers: Almost all companies that sell products online can sell on Facebook marketplace, as long as your products aren’t prohibited from selling on Facebook.
If your business falls into any of these categories, you can start to sell on Facebook Marketplace!
5 benefits of Facebook Marketplace for businesses
Now that we answered, “What is Facebook Marketplace for business?” and “Who can sell on Facebook Marketplace?” let’s dive into the benefits of selling on this platform. If you know your company is eligible, you want to know what you’ll get out of selling on this marketplace.
1. You reach interested buyers
Facebook Marketplace is an excellent investment for your business because it enables you to reach interested buyers. You’re reaching people who are already searching for products like yours.
Let’s say you’re selling office furniture.
If someone conducts a search looking for an office desk, they’ll see your product listings next to other people who selling desks. Since your product matches their search, they’re likely to take an interest in your product. As a result, you’re reaching people who want the products you offer.
2. You provide all the information a shopper needs without leaving Facebook
When you sell on Facebook Marketplace, you provide your audience with all the information they need. This platform makes it easy for you to give shoppers all the details about your product, so they don’t have to go somewhere else for the information.
Let’s look at this example from Overstock:
With this listing, users get everything they need to know about the product. There’s a thorough description section that details the product, its features, and more.
As you scroll down the listing, you will see the star rating for the product and reviews, which lets you see if other people liked the product.
Additionally, the listing includes pricing information, such as the cost for the item and the seller’s shipping policy. This listing provides users with all the information they need to make a purchase.
When you can provide all that information in one place, you’re more likely to make a sale. Additionally, since users can buy the products straight in the Facebook app and don’t have to leave, it makes them more likely to purchase.
3. You pay nothing to list products
You want to sell on Facebook Marketplace because it’s free to list products. You don’t have to pay fees to make an account or maintain products on the site.
The only fee you pay is when you sell a product.
This fee is 5% per shipment or $0.40 for shipments of $8 or less. This selling fee includes the cost of payment processing and taxes.
4. You get one-on-one connections with your audience
One of the most significant benefits of Facebook Marketplace for businesses is that you get to have a one-on-one connection with your audience. When someone sees your product and likes it, they can send you a message to inquire about it.
It allows users to have a direct connection with you so they can get answers to essential questions. You’ll keep prospects interested by connecting with them and answering their questions in real-time. With Facebook Marketplace, you can make sales fast.
5. You get mobile-friendly listings
With Facebook Marketplace, you get mobile-friendly listings. Mobile-friendly listings are relevant because 98% of Facebook users use their mobile phones to access Facebook.
When you post a listing on Facebook Marketplace, it’s already adapted for mobile devices. So, you don’t need to worry about adjusting your listing to appeal to these users.
6. You get brand exposure
Facebook Marketplace allows you to get brand exposure for your business. When you list your products on the Marketplace, your brand’s name is listed below the product.
Even if someone doesn’t click on your listing, they’ll still get exposed to your brand. They’ll remember your business later and may even come back to your listing to reconsider purchasing!
How to post on Facebook Marketplace
Are you ready to sell on Facebook Marketplace? Follow these three simple steps for getting started!
1. Check to make sure your products fit the guidelines
Before you try to post your products, you need to verify that they’re eligible to post on the Marketplace. Check Facebook’s Commerce policy to ensure your products aren’t prohibited.
Some prohibited items include:
- Adult products
- Hazardous goods and materials
- Ingestible supplements
- And more
If your products fit in any of these categories, you can’t sell them on Marketplace.
2. Get set up with a Marketplace partner
If you want to sell on Facebook Marketplace, you work with a listing partner.
Facebook uses these listing partners so you can post your inventory on the Marketplace.
Some listing partners include:
If you’re partnered with one of their listed partners, you can get started with integrating your products from these listing partners. Essentially, you use these listing partners to upload your products and then share them on Facebook’s marketplace.
So, what if you don’t work with an inventory partner?
If you don’t work with an inventory partner or if your partner isn’t listed on Facebook’s site, you can fill out a form to get started.
3. Create product listings
Once you upload your inventory into Facebook Marketplace, you’ll create your product listings.
Each product listing must include the following information:
- Product category
- What you’re selling
- Product image
- Product description
It’s critical to provide this information, so shoppers don’t get left with questions about your product.
Get started with Facebook Marketplace for business
Facebook Marketplace is an excellent opportunity for your business to sell your products to interested leads.
If you’re ready to dive into Facebook Marketplace, WebFX is here to help. As a Facebook Marketing Partner, we know the ins and outs of Facebook. We’ll help you get your products on the Marketplace and into the carts of the right people.