Abbey is a digital marketer, copywriter, and lead editor. She has worked on over 200 client campaigns and WebFX, and she specializes in marketing strategy analysis and industry-specific digital marketing plans. Outside of writing and editing, you’ll likely find her taking pictures of her cat, making a new playlist, or tending to her houseplants.
What is a social media marketing agency?
A social media agency is a company that specializes in creating and managing a brand’s social media presence across different channels.
If you’ve ever tried to promote your brand on social media, you know how much time and effort it takes. Between crafting posts and tracking your content, there is a lot that goes into social media marketing. That’s why many businesses choose to work with a social media agency instead of the DIY approach.
But what is a social media marketing agency? And what do they actually do?
This post will unveil the mystery of what a social media agency does for businesses, including what their day-to-day life looks like. We will break down all the details of social media agencies in the following sections:
“A good social media agency combines daily monitoring, strategic content creation, and real-time optimizations to ensure both organic and paid efforts deliver measurable results. By maintaining open communication, proactive reporting, and staying ahead of industry trends, they continuously refine strategies to maximize ROI and keep clients ahead of the competition.”
What is a social media agency?
A social media agency is a company that specializes in creating and managing a brand’s social media presence across different channels. Their job is to boost engagement and revenue generated from social media accounts.
Why should you hire a social media agency?
Hiring a social media agency offers a range of benefits, including the following:
Saving time: Above all, working with a social media agency will save you time on social media marketing. You can focus on running your business while your agency promotes you online.
Earning more revenue: Social media marketing can be a lucrative venture for many industries. With help from an experienced agency, you can start seeing more revenue generated from social media.
Centralizing your social media approach: A social media agency ensures that all of your accounts are branded and organized in one approach. Instead of having multiple people handle different accounts, you can have one person handle all of your accounts.
Creating consistency: Being consistent with social media is the best way to succeed on any platform. Working with an agency allows you to get the results you want without adding to your workload.
What does a social media agency do?
A social media agency does everything from creating content for your business to responding to comments and messages from your account.
To give you a better idea of what their day-to-day looks like, I connected with Megan K., a social media expert at WebFX, and got some insights into social media agency services and practices.
Daily account monitoring
Each day, your agency should take time to check your social media accounts, looking for key performance indicators (KPIs), metrics, errors on the platform, comments, reposts, shares, and anything else that you agreed upon with your agency.
This monitoring would be a routine step for any existing social media accounts and campaigns.
Expert insights from
Megan K.Social Media Expert at WebFX
“With daily monitoring, your agency will be able to keep a tab on the social conversations surrounding your brand, as well as catch any pauses in ad spend or errors on the platform before they become a larger issue.”
Optimizing organic and paid strategies
Your social media agency should work on the organic and paid sides of social media. They might set aside a specific time each day to look at each type of strategy per account you have.
This process includes posting organic content for clients directly on their social media profiles each week, as well as crafting a custom advertising strategy that fits your desires and goals.
After evaluating, your agency should also optimize paid advertising efforts, as well as shifts in organic strategies. These could range from new targeting ideas, creative refreshes, A/B testing ideas, and so much more.
Expert insights from
Megan K.Social Media Expert at WebFX
“A good social media agency will not make a strategy or social media ad and then set it and forget it! They will take the time to update, alter, and change things when needed to get the best results and combat any downward trends they observe in their weekly updates or monthly reports.”
Social media reporting
Your agency should take the time to report on your paid and organic social media efforts. This should include an in-depth report with metrics like:
You’ll likely get a monthly report going into detail, as well as a weekly update that includes all the same metrics on a more frequent basis. These reports let you see where your efforts stand week after week and emphasize opportunities to improve your strategy.
A good social media agency will proactively recommend ways to improve your strategies based on what they see in the weekly updates and monthly reports.
Communicating with clients
A good social media agency will cater their communication efforts to fit your needs. By choosing the best form of communication for each client, they can better serve them and have more impactful conversations.
Expert insights from
Megan K.Social Media Expert at WebFX
“Some clients prefer weekly Zoom or Google Meet calls, followed up with constant communication via email. Other clients prefer monthly phone calls that outline the big picture items. A fluid communication strategy is so important for any social media agency, as they work with clients with different needs.”
Communicating with clients will take up a good chunk of time, between preparing for meetings and following up with questions or comments.
Content creation
The main perk of social media agency services is content creation. This content includes basic graphic design, video creation, advertising graphics, as well as creative strategies for content creation.
Content creation for social media helps agencies show their expertise and allows them to have more influence over your brand’s online perception.
Industry research and ongoing learning
A good social media agency will be ahead of the curve on industry news and changes that will impact your social media efforts. Whether it’s changes in platform specifics, trends for a new year, or outside news, your agency should be prepared to handle these changes and adjust your campaign ahead of time.
Social media agencies should also encourage ongoing learning for their employees that will benefit their careers and client success. They might prioritize courses, certifications, social media marketing classes, agency-wide trainings, and more.
Let WebFX perform these social media agency services for you
A good social media agency will help you manage your social accounts. A great social media agency will turn your social media accounts into revenue-driving channels. If you’re leaning towards the latter, WebFX is the ideal choice.
Our 29 years of experience include managing 165,000 social posts and $15,690,980 in social ad spend for our clients. With our expert account managers and experience in social media, you get a social media campaign that drives tangible business results.
Abbey is a digital marketer, copywriter, and lead editor. She has worked on over 200 client campaigns and WebFX, and she specializes in marketing strategy analysis and industry-specific digital marketing plans. Outside of writing and editing, you’ll likely find her taking pictures of her cat, making a new playlist, or tending to her houseplants.
