SEO for Building Material Suppliers: Top 5 Tips for Building Supply SEO

1. Create engaging website content

SEO begins with content. Blog posts, infographics, videos — all of these content types can be used to provide valuable information to your target audience, which is what draws them to your website. The question is, how do you know what information your audience wants? The answer comes down to keywords.

When creating content, it’s important to target specific keywords (that is, search terms) that your audience is searching for. To figure out which keywords to target, you’ll have to do some research. Tools like Ahrefs and KeywordsFX can help you find terms popular with your audience. You can also see what keywords your competitors are targeting.

When you’ve identified some good keywords to target, you can start building content around them. For example, you might target the keyword “what do building material suppliers do.” To rank for that keyword, you could publish a blog post on your site that explains the types of products and services that suppliers offer.

This keyword list can also be your starting list when doing a pay-per-click (PPC) for your building materials supplier company.

When you create content, there are two things you need to get right. Firstly, include the target keyword a few times on the page to help Google understand which search(es) to rank it for. And secondly, focus on search intent — that is, the reason people search for the keyword. Whatever it is, make sure the page stays focused on answering that search intent.

2. Optimize your site’s technical SEO

Content is only step one. Building material supplier SEO also relies on your site being optimized for all of Google’s ranking algorithms. That means there are several technical elements of your site that need to be shorn up. They include:

• Page speed optimization: One of the biggest Google ranking factors is page speed. If your pages take too long to load, they won’t rank well. You can use tactics like page caching and code minification to help your pages load more quickly.

• Site security: Your site should be safe and secure for visitors, particularly if you sell products there and require people to input their financial info. One way to increase your site’s security is to use HTTPS instead of the standard HTTP protocol.

• Mobile optimization: Google only ranks pages that have a mobile version. Use responsive design on your website so that it will be optimized for mobile devices as well as desktop. Here’s an example of a site on desktop:

And on mobile:

Each of these tactics will help your site rank higher in search results, bringing in more traffic and helping you generate more leads.

3. Upgrade your local SEO

Depending on the size of your business, you might service a very wide geographical area. But odds are, your target audience is limited to a particular city or region. The cool thing is, that actually gives you an opportunity, because it means you can market to your audience based on where they’re located.

That’s the idea behind local SEO. In addition to targeting general keywords like “best building material supplier company,” you can also target location-specific variations like “best building material supplier in [your city].”

Local SEO extends beyond the keywords you target, though. One of the best local SEO tactics is to optimize your Google Business Profile. You might have to create a profile for your business, or one might already exist (in which case you can claim it).

Then be sure to fill out as much information in your profile as you can, from contact information to images. Why? Because the better optimized your profile is, the better chance it has of showing up in a local 3-pack. That’s where Google shows a set of three profiles in response to relevant local searches.

When you optimize your local SEO, you’ll be able to appear in search results when people in your area look for a building material supplier.

4. Earn backlinks from third-party websites

Another great way to improve SEO for building material suppliers is to earn backlinks. Backlinks are links leading to your content from third-party websites. Specifically, you want to focus on getting backlinks from reputable websites in the industrial field.

To do this, you can look for linking opportunities on those websites and then contact them to suggest a backlink to your site. For example, let’s say you see an article about building material suppliers on the website of a well-known industrial magazine. Then let’s say you notice a broken link in the article. You might reach out to the website owners to notify them, and you could recommend that they replace the broken link with a fresh one to a relevant page on your site.

This has two benefits. Firstly, it can earn you some traffic from the websites that link to you — people visiting those sites might click the links and end up on your site. The bigger benefit, though, is that backlinks can improve your Google rankings.

When a reputable website links to your content, Google takes that as an indication that your site is reputable, too. As a result, it ranks you higher in search results. That’s why backlinks are such a great SEO strategy for your business.

5. Monitor your SEO analytics

With any digital marketing strategy — including SEO — it’s important to analyze your data. Monitoring the results of your campaigns helps you understand what’s working well for you and what isn’t.

For example, let’s say you’re monitoring rankings and traffic to your website, and you see that a particular page is performing really poorly in search results and not driving much traffic. Odds are, there’s something on that page that could be better optimized for Google. Once you realize that, you can go analyze the page to see what you can improve.

How do you monitor your SEO, though? There are several tools you can use, including:

• Google Analytics
• Ahrefs
• Semrush
• And more!

Each of these tools gives you a picture of what’s happening on your website and in Google search results. When you use those insights to enhance your SEO efforts, you’ll be able to build a really effective data-driven approach that brings you more leads and revenue in the long run.

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Start implementing SEO for building material suppliers today

By looking at all the SEO tips for building material suppliers, you’ll be fast on your way to creating a successful campaign. When you strategize your SEO campaign correctly, you’ll drive better traffic and more interested leads for your company.

If you feel overwhelmed by the task of implementing these strategies to improve your SEO campaign, our team of SEO experts will help you get started. In the past several years, we’ve driven over $10 billion in sales and over 24 million leads for our clients. You can count on us to help you create an SEO campaign that drives better results for your building material supply company.

Ready to see how we can help your business grow online? Contact us online or call us today at 888-601-5359 to speak with a strategist about our custom SEO campaigns.

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