Gone are the days when a dentist could just get listed in a local directory and bring in new patients. Today, people can choose from several dentists. Your practice has to constantly promote its services to these people, and that means reaching out to potential patients wherever they are, and however they are looking for service providers.
It also means adopting dental marketing ideas that work.
Marketing for dentist offices has changed dramatically over the last few years. You have to explain why your practice is the best for your patients’ needs, why your dentists are more skilled or more qualified, and what your practice provides that others don’t.
This list of marketing ideas for dentists can help your practice reboot its marketing and advertising efforts. Keep reading to learn about the best ideas for practices today!
Need help adopting these marketing ideas for dental offices?
Call 888-601-5359 to speak with a strategist about digital marketing strategies from WebFX, or keep reading to learn more about how your practice can benefit from a custom strategy.
Last Updated September 22, 2020
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1. Build a high-quality website for your dental practice
Your website is the heart of your digital marketing campaign.
When people find your practice for the first time, they will judge you based on your website. If you want to make a positive first impression, you must invest in developing a website that is clean, modern, and unique to your practice.
This will require the best dentist website design available.
Many companies rely on website builders to create their website because it’s easy and convenient for building a website. The issue with these website builders, however, is that they don’t allow you to create a unique website that stands out from the competition.
Website builders have you build your website based on a template.
This means that your website will look like hundreds of other sites that use the same one. It doesn’t create a unique, memorable look for your dental practice, which means you won’t stand out from the competition.
If you want to have a useful website (and make the most of this dental marketing idea), build a custom site. You will get a unique website that fits your business and helps you build brand recognition for your audience.
Your site should be clean, simple, easy to navigate, and quick to load.
Additionally, it should be optimized for devices of all sizes, including mobile phones and tablets, because users who grow impatient or have to pinch-zoom to read basic information will quickly get frustrated and leave for another site.
Don’t have the skills or knowledge on how to build a custom site? Don’t worry!
2. Boost your dental website's search engine rankings with SEO
Even with the best website design, patients won’t find your site right away. You need to optimize it for search engines so people searching for dental services can easily find your practice.
Did you know, for example, that 93 percent of all online experiences begin with a search engine?
People turn to search engines to find information, products, services, and businesses. If you want your dental office to reach these potential leads, you must integrate search engine optimization (SEO) into your dental marketing strategy.
SEO, or search engine optimization, involves adding relevant keywords to your copy that reflect your practice’s specialties, location, and other key details. In today's digital world, it's a must-use marketing idea for dental offices.
It also involves making a series of additional strategic decisions to improve your visibility in search engines, like improving your page titles, meta descriptions, page speed, and the number of links pointing to your website from others.
There are numerous components to SEO that will help you create an optimized site.
SEO is one of the most valuable marketing ideas for dentists since it has the potential to grow so much over time. By investing in SEO, you will optimize your dental practice’s website to reach patients.
It does takes time to show results, though, but it’s well worth the wait. You will boost your website’s traffic and obtain more patients for your practice by ranking better naturally in the search results.
If you’re looking for the top dental marketing ideas, SEO is one of them. This method will help you develop your dental practice’s online presence and continue to grow by attracting more patients to your practice.
You can learn the basics of SEO and how it can be used to make your dentist website more visible in searches by reading this page about SEO for dentists, or trying some of the tips from our SEO tutorial for beginners.
3. Optimize your dental practice's presence in local search results
Local SEO ensures that your dentist office shows up in front of a relevant audience in search engine results pages (SERPs).
Google local results display above Internet search results. And adding an informational profile about your dental practice on Google My Business is a great way to increase traffic to your office.
You can also encourage patients to post reviews—a great way to attract new patients to your dental practice.
4. Claim your Google My Business listing
As a local practice, one of the best dental marketing ideas for your business is to claim your Google My Business listing. People are going to conduct local searches to find a dentist in the area. You want to get your practice to appear in front of these searchers.
Your Google My Business listing plays a crucial role in helping local leads discover your practice. When users conduct a local search, they will see a box called the local SEO 3-pack. This pack lists three local Google My Business listings that fit the user’s local search query the best.
To start using your Google My Business listing, you must first claim it. Once you claim your listing, fill out all the information on it. This includes your contact information, address, and hours of operation.
You can also add pictures and links to content to make your listing more engaging.
Overall, you want to create a listing that is informative and provides your audience with the information they need. Ensure that your listing is always up to date and accurate. You don’t want to provide your audience with information that is no longer true.
If you’re looking how to market your dental practice in a way that lets you connect with local leads, Google My Business is the answer. Claiming your local listing will help you drive more traffic to your dental practice.
5. Manage reviews about your dental practice
Whether it’s a good or bad experience, people often share their opinions about your practice.
They go on your Google My Business listing or your Facebook page and leave comments about their experience with your practice. You may not know it, but reviews play a crucial role in determining whether potential patients choose your business.
It’s vital that you invest in review management to ensure that you’re building your brand in a positive light. People will always have things to say about your business. The important part is how you handle people’s feedback.
You want to thank people for positive reviews and handle issues in negative reviews. People expect to see negative reviews. They want to learn how you approach and respond to those negative reviews.
If you’re actively trying to solve their problems and fix issues, people will feel more confident in choosing your practice. They will believe that your dental practice is willing to work with them if anything goes wrong.
By investing in managing your reviews, you’ll build a better image of your dental practice’s brand.
It’s one of the most effective dental marketing strategies because people rely heavily on others’ opinions, so this provides you with an opportunity to offer every patient a positive experience, both in the office and outside it.
If you don’t have time to manage reviews for your business, you don’t need to do it alone!
Our review management services allow you to worry about running your practice while we worry about managing your reviews. Call us today at 888-601-5359 to learn more about our review management services!
Some of our Client Successes
We measure our success by how much we WOW our clients.
6. Use email marketing to build your brand reputation
Email marketing is an effective method for helping you build your brand.
Similar to social media, email marketing provides you with the opportunity to connect directly to your audience. You can share valuable information and content with them.
Many dentist offices use email to share billing invoices, send appointment reminders, and other essential information. It’s a great way to stay connected with patients.
You can also use email marketing to send healthcare and tooth care tips, updates or changes with your practice, and special offers, which is an excellent dental marketing idea when you're looking to build brand loyalty among patients.
When you send your content, it’s vital that you personalize it for your audience. Send patients information that is pertinent to them, and you will get them to engage with your emails.
If you need marketing ideas for your dental office, email marketing is a great start. Email marketing allows you to advertise your practice to subscribers, as well as build their brand recognition for your dental practice.
7. Build an email list to attract new patients
To start using email marketing, you’ll need to obtain subscribers. The easiest way to get subscribers is through your website. Integrate an email sign-up bar at the top or bottom of your website to give people the option to sign up for emails.
Avoid buying email lists. These lists don’t contain as many valuable leads for your business. You’ll end up wasting money on leads that will block or delete your emails.
When you obtain emails organically, you get a list of subscribers that want to hear from your dental practice. This creates an opportunity for you to nurture these leads to convert.
Create a form on your site where people can sign up for an email newsletter from you. You can then send them healthcare or tooth care tips, regular practice updates, and special offers.
It’s a great way to help nurture leads towards choosing your dental practice over the competition.
8. Be active on social media
Social media is one of the best ways for you to connect with your audience.
These platforms allow you to share content with your audience and engage with them. If you want to build a better relationship with current and future patients, invest in social media marketing.
Consumers regularly use social media to get advice on everything from health and wellness to the best doctors in town. You may think that social media is just for businesses that sell online, but nothing could be further from the truth! Social media gives your dentist’s office a great opportunity to connect with both current and potential patients.
Creating social media profiles on sites like Facebook and Twitter allows you to reach out to current and prospective patients who may be thinking about good dental health at that moment.
Plus, it provides a place for people to learn more about your practice if, by chance, they read a good recommendation from a satisfied patient.
To get started with social media marketing, you must select your platforms.
The most popular platforms are Twitter, Facebook, Instagram, LinkedIn, and Pinterest. Choose platforms where your audience frequently engages and spends their time.
Once you have your platform selected, you can post content to engage and interest your audience. The type of content you post will depend upon the platform. On most platforms, you can post text, photos, videos, and links to content.
When you post content, make it interesting and engaging for your audience. You want your audience to like, share, and comment on your posts. If your content is eye-catching and exciting, your audience will interact with it.
If you’re looking for dental social media marketing ideas, you have many options.
You can post blogs about choosing the right dentist, create an infographic about costs for different surgeries, or create a video filled with testimonials. There are many options at your disposal for engaging your audience.
A competitive social media campaign will help you engage your audience and help them continue to get familiar with your brand. Social media marketing is a great dental marketing idea for growing your practice.
9. Create a blog with helpful oral care information
The Internet has become a primary source for advice and information, and the sites that provide it are more likely to get repeat visitors. One way you can provide this advice and information is through a blog.
As a dentist, you have an abundance of knowledge about oral care. There are people in your audience searching for information about oral care. This is an excellent opportunity for you to share your expertise with your audience.
By creating a blog, you can write about different topics and share valuable information with your audience. It’s a can’t-miss opportunity for you to provide information for your audience that they seek.
Every week or so, try writing a piece that’s relevant to your target market.
Popular topics in your niche might include good home dental care and healthy foods for teeth. Over time, you’ll build a large blog readership and build credibility and authority in the process.
Blogging is also very beneficial for your SEO.
Blogs drive more traffic to your page and keep leads on your page longer. This behavior sends a positive signal to Google that your content is relevant, so they will rank your site higher to help more leads find your content.
This content can help make your site more visible when those in your area go looking for dental advice or a new dentist!
If you’re looking for effective dental marketing ideas, blogging is an excellent starting point. It’s an opportunity for you to share valuable knowledge, build patient trust, and obtain new patients for your practice.
10. Run paid social media ads
Aside from organic posts, you also have the option to run paid social media ads. Paid social ads are an excellent way for you to reach leads that haven’t found your practice yet. They're also an excellent dental advertising idea.
These ads are highly targeted.
This means that you can reach a particular person by inputting information, like age, location, and interests, that allows you to focus on them. If you have your target audience in mind, you can easily set parameters to advertise to them.
Social media ads are extremely useful for reaching people you can’t reach with other methods.
The targeting capabilities allow you to reach people who are looking for a local dentist. These ads are an excellent opportunity for you to drive leads to follow your practice on social media and visit your website.
If you’re looking for the best dental marketing ideas, you must include social media ads on your list. These ads will help you capture more valuable leads for your practice. Plus, you can customize and set a budget that works for your dental office.
11. Publish infographics
Aside from blogs, infographics are another excellent content option for your dental practice. Infographics share information in a visual way that makes it easy for your audience to understand and digest the information.
Sharing infographics about interesting dental facts is a great way to pique the interest of potential patients while boosting traffic and links to your website. Your infographic might even go viral!
Many businesses use infographics to display a process or statistical information. If you have important information you want to show for your audience, you can use infographics to share it.
You can make infographics on how to properly brush your teeth, the importance of seeing your dentist every year, and more. There are many opportunities to create infographics to share information with your audience.
These infographics are easily shareable, too. People can share them on their social media pages to allow more people to see the information. It’s a great piece of content to increase your brand exposure.
Infographics are just one of the many dental marketing ideas that can help your dental practice grow.
12. Utilize video marketing
Video marketing is a powerful tool at your disposal.
In fact, your audience is 10 times more likely to interact with a video than a block of text. Videos are incredibly useful in helping you provide your audience with valuable information and keep them engaged.
With platforms like YouTube becoming even more popular, you can gain traction by creating videos for your business.
There are a variety of videos you can create to engage your audience. Here are a few dental video marketing ideas for your practice:
- Answer common patient questions about your practice and procedures
- Give a tour of your office and staff
- Share client testimonials
- Explain procedures, like fillings or root canals
- Address dental health topics
These are all video topics that will engage your audience and get them interested in your business. They’ll learn more about your dental practice and your content will nudge them towards conversion.
Investing in video marketing is one of the top dental marketing ideas for helping dental practices reach and engage patients.
13. Share videos on YouTube
Want to show how a procedure works or give potential patients a tour of your office? YouTube videos are a great way to showcase your dental practice. Short clips that are rich in information can drive traffic to your dental website and increase the impact of your SEO efforts.
14. Invest in pay-per-click (PPC) ads to reach clients ready to choose a dental practice
Pay-per-click (PPC) advertising is one of the most effective marketing ideas for dentists because it allows you to reach people looking for a dentist. Studies even show that 65 percent of all high-intent searches result in someone clicking on an ad.
To get started with PPC ads, you’ll select keywords for your ad. Keywords trigger your website to appear in relevant search results. If you want to reach the right leads, you must appear in relevant search results.
Stick to long-tail keywords, which contain three or more words. These keywords are specific, so they attract relevant leads to your ad. Not to mention, the cost per click (CPC) is lower, so you can get more clicks for your budget.
Once you have your keyword selected, you’ll bid for your ad’s placement. You set a maximum bid, which is the most you’re willing to pay each time someone clicks on your ad.
Your maximum bid and quality score will determine your ad’s placement.
Once you have your placement, you will launch your campaign.
PPC is an excellent opportunity for your practice to reach valuable leads that are ready to choose a dentist. With paid online advertising, you can earn new patients and grow your dental practice.
15. Invest in marketing tools to help you manage your campaigns
Marketing tools are a valuable asset to helping you run your dental marketing campaign. If you’re investing in multiple methods, it can be challenging to keep track of everything. By using marketing tools, you’ll help keep your campaigns organized.
There are marketing tools for every type of campaign. For instance, MyEmailFX is an email management tool that allows you to create, send, and monitor your emails all in one place. This tool makes it easy for you to manage your campaign.
You can use email management tools, social media monitoring tools, and more.
Each will make it easier for you to manage your campaign.
If you’re looking for the best dental marketing ideas, investing in marketing tools is a great start. You will be able to manage your campaign easier and effectively work at driving new leads.
16. Analyze your campaigns to ensure you’re driving valuable results
When you run digital marketing campaigns, it’s vital that you monitor your campaigns to ensure you’re driving results for your business. Each method you use has its own metrics you can track. This makes it easy for your business to see if your campaign is driving effective results.
There are various metrics you can monitor with your different campaigns. The type of metrics will depend on the campaign, but you can track data like impressions, clickthrough rate, dwell time, leads, and conversions.
Keeping track of your campaigns is valuable for growth. You can see which aspects of your campaign are working and which parts need improvement. This will help you create a better campaign for your business.
One of the most important marketing ideas for dentists is to keep track of your campaigns. Monitoring your campaigns will help you drive better results to grow your dental practice.
17. Monitor your competition to stay on top
There are dozens of other dentists competing for patients in your area. If you want to remain ahead of your competition, you must know what your competition is doing.
It’s vital that you monitor your competition to see how they’re reaching new patients. You want to see how your practice stacks up to other practices. It’s an excellent opportunity for you to learn about your competitors’ strengths and weaknesses.
When you know your competition’s strengths and weaknesses, you can use it as an opportunity to grow your business. It helps you learn how you can improve your business to drive better results.
By monitoring the competition, you’ll produce a better campaign for your dental practice.
Why do dental practices need marketing?
You might feel good about the success of your practice. After all, you have a full schedule every week, and your revenues are up. However, marketing is the only way you’ll continue to see this kind of success over the long term, and marketing ideas for dentists can be especially lucrative. The benefits of marketing include the following:
Even long-standing dental practices need to introduce themselves to their target markets. New people move to the area, and lifelong residents may be searching for a new dentist. An ongoing marketing strategy ensures your practice comes to mind when people think of local dentists.
A Competitive Edge
If you’re merely placing a listing in the phone book, you’re missing an opportunity to tell prospective patients why your practice is better than others, and why they should book an appointment with you.
Additionally, a website, PPC ads, and other online marketing tactics allow you to boast about your experience and unique capabilities in a space where the competition might be lower.
Stronger Patient Relationships
New patients are a welcome benefit of marketing for dentist offices, but so is greater loyalty among current patients. When you market your practice, you build greater trust among patients, which makes them more likely to return when they need additional dental services and recommend you to their friends and family.
Whatever your specific goals, you’ll need a comprehensive marketing plan, online and off, to carry it out. Whether you want to do it yourself or employ the services of a marketing firm, there are certain things your marketing strategy must include if it’s going to succeed.
Want to speak with an expert? Call us at 888-601-5359
Need help using these dental marketing ideas?
When you’re a busy dentist, marketing ideas don’t come to you very often. It may also take too long for you to implement these ideas on your own. Instead of worrying about how you’re going to market your busy practice, let WebFX take the pressure off you!
We’ve helped numerous dentists find new patients through a combination of SEO, email, social media, and Internet marketing. Whether you want recommendations for a marketing plan or need assistance putting one in place, our experienced team will provide a wide range of services to make your practice stand out.
If you’re ready to use these dental marketing ideas to bring more patients to your practice than ever before, reach out to us online or give us a call today.
We’ll provide a free, no-obligation, completely customized quote that fits your needs. Let us know how we can help you—we can’t wait to hear from you!