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In the dentistry industry, making your practice accessible online is crucial for attracting new patients. Through great web design and quality, informative content, you can bring in new patients while retaining current ones. However, these creative marketing efforts will go unnoticed if you’re not optimizing your website and content for search engines.

Enter dental search engine optimization (SEO). Whether you’re new to the profession or run a longstanding practice, SEO for dentists is essential to finding new patients—and keeping them.

digital marketing for dentists

On this page, you’ll get an overview of SEO for dentists and why you need it for your practice, as well as a few basic dental SEO tips to help you get started.

Interested in learning how WebFX can help your practice grow with dental SEO? Give us a call 888-601-5359 to speak with a strategist about our dental SEO services!

Our digital marketing campaigns impact the metrics that improve your bottom line.

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WebFX has driven the following results for clients:

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$6 billion

In client revenue
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24 million

Leads for our clients
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What is dental SEO?

To answer the question, “What is dental SEO?” we first have to talk about general SEO.

SEO is the process of helping your website rank higher in search results on sites like Google, Yahoo! and Bing, by optimizing elements of your website to be more search engine-friendly. The higher your site ranks, the better chance you have to generate clicks and attract prospective patients to your site.

dental seo serp

SEO for dentists, or dental SEO, focuses on optimizing a dental practice’s website for search engines and users to increase the site’s visibility on search engine results pages (SERPs). These optimizations can include:

  • Making your site mobile-friendly
  • Improving page speeds
  • Creating helpful content relevant to your business and audience
  • Optimizing visual elements like image and video content
  • Updating your website structure for a better user experience (UX)
  • And more!

Why does SEO for dentists matter?

If you’re a dentist, SEO may not be high on your list of priorities. When you’re busy helping patients take care of their pearly whites, why think about something like SEO? But the truth is, SEO can be just as important to your business’s online visibility as brushing daily is to keeping teeth clean.

Expert insights from webfx logo

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Savannah Furlow Internet Marketing Consultant, Dental Industry Expert

“Dental SEO is crucial for business growth in the current digital climate, as it ensures that your business’s services are easily found by local prospective patients when they search online. Aside from increased visibility, by sharing valuable content on your site, you further show your expertise and earn trust with users (i.e. continue to build up your reputation). Compared to other digital marketing strategies – especially ones that have seen rising costs due to competition – SEO is a more cost-effective choice in the long term.”

Studies show that the top five search results account for 68% of clicks. If your practice’s site achieves this kind of ranking, that means more website traffic, more qualified leads, greater credibility, web authority, and ultimately, more patients for your practice.

It’s also important to keep in mind that your competitors are likely already investing in dental search engine optimization. This means they could already be benefiting from the exposure that SEO brings them, and attracting local patients to their practices before these consumers ever know you exist. SEO is your golden ticket to getting in front of those patients before they turn to your competitors.

Better yet, if your competitors aren’t already investing in dental SEO for their practices, SEO is a fantastic opportunity for you to get ahead of the curve and attract more patients to your practice. You already know that your practice is the best one in the area. With a fantastic-looking website and great SEO, you can prove it to everyone.

Independent research from Clutch has named WebFX the

top SEO company in the United States.

Clutch has personally interviewed more than 250 WebFX clients to discuss their experience partnering with us.

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5 starter tips for dental SEO

Any marketing plan requires knowing where and how to reach your target audience, and SEO is no exception. When you address the needs of dental patients, you get their attention. This attention raises your rankings, which garners even more attention, and the cycle continues.

Here are some things your practice can do to begin the process of developing a solid dental SEO strategy.

1. Add relevant keywords

Yes, prospective patients search for dentists, but they also search for specific services, from teeth whitening and bridges to annual exams for kids. Long-tail searches, which are made up of several words, have lower search volumes, but the traffic that comes in from these queries is often highly targeted and ready to convert into real customers.

For example, rather than focusing on optimizing your website simply for dentist or dental services, you might make sure that your website includes keywords like “dentist in [your city],” “children’s dentist in [your area],” or even “broken tooth repair in [city]/[state].” These are long-tail keywords.

When optimizing your website, make sure to include keywords and phrases that describe all the services you provide. For example, don’t just use words like dentist or dental services in your website’s copy and URLs — try using words like “root canal,” “porcelain crown,” and the names of procedures you perform.

2. Optimize for local searches

When it comes to health and medicine, people look for local service providers. You’re missing these prime prospects if your SEO plan doesn’t use local SEO tactics to target specific geographic areas. The easiest way to improve your results is by adding the name of your town and nearby towns to your website copy.

dental seo serp page example

However, don’t forget about other aspects of your site beyond copywriting. You should also add locations to your page titles and URLs.

Also, ensure you’ve registered your business on Google Maps and local directory sites, which will help improve your visibility in local searches even further.

3. Start blogging

The ultimate goal of dentist SEO is to attract more patients through increased search engine visibility. That doesn’t mean they have to pay for all of your knowledge and expertise, though. For an experienced dentist, SEO marketing should be as much about building credibility as it is generating revenue.

Blogging is one way to do that. By writing a blog with dental care tips, you will start to attract interested readers and potential patients. As your traffic grows, your search rankings will also rise, and you will become an authoritative source and first choice for those looking for a dentist in your area.

4. Earn links

The number and quality of links to your website impact how high your site ranks in search results for keywords and phrases related to your business. This means that if you want to maintain your rankings, you need to earn quality links.

You can do this by creating quality content and reaching out to bloggers and industry leaders to ask if they will share your content. Not only will this boost your rankings in search results, it will also help to position your practice as a leader in the dental field. When it comes to SEO for dentists, links are essential. They serve as a thumbs up or endorsement for the content your practice publishes. That’s why search engines like Google use links as one of their biggest ranking factors.

5. Partner with a trusted dental SEO agency

A surefire way to effectively optimize for SEO and create content relevant, SEO-friendly content for your target audience is to partner with an SEO agency who understands the ups and downs of dental SEO. Agencies give you the distinct advantage of working with people who have extensive experience in the digital marketing world and are up-to-date on the always-changing SEO ranking factors and trends.

Take WebFX for example — we’re a top-ranked SEO agency with over 28 years of experience helping clients in 200+ industries, including dental!

If you’re unsure of how to get started with an SEO strategy for your dental office, consider partnering with a digital marketing agency. You can rest assured that after working with dental clients nationwide for years, we offer solid industry expertise and stay up-to-date on rising trends. We tailor our strategies for your business based on your specific needs and challenges along with what we know about the industry. Additionally, because we are an agency, working with a variety of industries allows us to consistently innovate and spark fresh ideas for your dental office to keep our efforts relevant and effective.

Savannah Furlow

FAQs about dental SEO

Got more questions about dental SEO? Browse our FAQ below!

How does dental SEO work?

SEO for dentists involves optimizing your website for search engines and users, which increases the site’s visibility in relevant and organic search results. Optimizations include on-pageoff-page, and technical tactics, like updating title tags, attracting backlinks, and improving page speed.

How long does dental search engine optimization take?

Typically, dental search engine optimization takes at least six months to deliver results. In some cases, practices will start to see results, like increased traffic, phone calls, and appointments, in four months. This timeframe is normal as SEO is a long-term strategy vs. a short-term strategy like pay-per-click (PPC).

How much does SEO for dentists cost?

Prices for dental website SEO depend on several factors, but the average cost for dental SEO is $1500 to $5000 per month. If you’re looking to partner with a consultant or dental SEO expert, the average rate is $100 to $300 per hour.

How do you calculate the ROI for dental SEO?

Your practice can calculate your return on investment (ROI) from dental SEO with the following formula:

(Gain from Investment – Cost of Investment) / Cost of Investment

While you can incorporate your search engine rankings and organic website traffic into your “Gain from Investment” value, you’ll most often use conversions — like a phone call or contact form completion — since those actions contribute to your practice’s biggest goals.

With free website analytics tools like Google Analytics, you can set up and track these actions.

Want to speak with an expert? Call us at 888-601-5359

CTA Expert

Reach more patients with dental SEO services

Now that you understand the importance of SEO for dentists, you probably have a lot of questions about how to get started. Don’t let all the dos and don’ts of SEO overwhelm you — call WebFX and let our experts guide you to the top of the search engines!

We’ve helped hundreds of clients — including dentists — boost their search engine rankings through a variety of SEO services. Our team of experienced professionals knows how to drive more visitors to your website and help you attract new patients to your practice.

If you’re ready to start improving your SEO but don’t have the time or staff to do it, let us know.

Our dental SEO service plans will give you the presence you need to attract more patients, and you’ll barely have to lift a finger.

Give us a call at 888-601-5359 or fill out our simple contact us online today to get in touch with us for a free quote!

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