When it comes to marketing a home services company online, link building is key.
Search engines look at those links and count them as votes of confidence that your site is a source of high-quality information. That makes them rank your pages for more valuable keywords, which gets more traffic for your site.
In other words, more links means more potential customers!
You can also keep reading to learn the best ideas for getting the results you want for your home services business.
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Link building strategy #1: Long, informative articles
One of the best ways home services companies can get new customers is by writing long, informative content that answers valuable questions to your industry.
For example, if you’re an electrician who primarily works in your hometown, you’re sitting on a potential goldmine of informative content.
That content could be something like “How to upgrade your breaker box to 200 amps” or “How remodelers, inspectors, and electrical companies all work together.”
Similarly, a home repair service could write an article called “How much does it cost to get windows replaced?” or “How to find studs in your drywall.”
Both of these examples are great resources for their respective home services companies because they answer high-profile, valuable questions that their customers would have.
By sharing that information with your potential customers (for free!), you prove that you’re a reliable source of knowledge.
But that’s just the beginning — the real value of informative articles is the links you get from them.
You can start earning them by promoting your content on social media. You can also look up well-known home services blogs — like DIY bloggers — and send them your article for them to read. With any luck, they’ll like it, appreciate it, and link to it to help their audience get the information they need.
By creating and promoting content like this, you’re not just advertising to your customers like a television commercial. Instead, you’re showing them that you’re on their side and want to help.
You want to give them information they need, and that helps them trust you with their hard-earned money.
Hear What It’s Like to Work With WebFX!
“We were looking for a forward-thinking but down to earth SEO company to partner with. Not only were we looking to build a long term business relationship but we needed them to understand our needs as a small company. And WebFX met all of that criteria. Our experience has been unparalleled; from the sales team who made the drive to our office to meet us in person to our Internet Marketer who has been an absolute joy to work with. They are completely transparent about their services and they take the time to explain everything which not only sets them apart from every other SEO company we have worked with but we also feel like we’re taking something away from our interactions with the staff at WebFX. We are exited to see where this year will take us knowing that we have such a great support system with their company.”
Link building strategy #2: Infographics
Infographics are one of the most effective ways of engaging and educating your potential audience. With infographics, you can communicate lots of information in simplified, fun ways.
Typically, you’ll need a graphic designer on your team or a freelancer who can create an infographic from scratch. That may be an extra cost for your business, but even if you spend $500 on an infographic, you can quickly make that money back via links.
Plus, you’re showing potential customers that you care enough about them to break information down in a way that’s easy to understand. Your images and graphics will also stick in their minds better than text-only information.
You can promote infographics the same way you’d promote your text content. Post them on social media, and identify people online who have posted about something similar, so they can share and link to your content, too.
Beyond that, you can also take out social media ads to make sure your infographic gets more exposure over a long period of time than it would get organically.
This may cost some extra money, but again, you can easily recoup that cost with the value of a few links.
But what if you don’t get any links for your infographic? What if it’s a total flop?
Fortunately, you don’t have to worry about that. Depending on how you make your infographics, they’ll either be timeless (meaning they can earn new links for years to come) or so timely that they earn a lot of attention all at once.
Both of these approaches are completely viable, and they can earn links for your site to help you achieve higher rankings in search engines.
In fact, we have a few infographics at WebFX that have paid dividends for years. Some of our best content has been infographics, and we frequently earn new links for content that we published long ago.
In other words, every home service company should have at least a few infographics that can earn lots of links over time.
Link building strategy #3: Free interactive tools
Free interactive tools are hugely valuable to home services companies.
When we say “tools,” we’re referring to online interactive elements. Cost calculators are some of the most popular interactive elements on the Internet.
Cost calculators are great because they give the most valuable possible insight into your industry — price.
On top of that, you suddenly establish yourself as the most reliable source of cost information in your industry. After all, you’re the company that created an interactive calculator that lets potential customers give themselves quotes.
And calculators don’t have to be exact. You can ballpark pricing information to give people a general idea about what to expect for what they want.
So if you’re an electrician, you can create a calculator about how much it costs to upgrade service from 100 to 200 amps in a home.
And if you’re a home repair service, you can create a calculator that takes the surface area of damage to drywall and calculates how much it would cost to replace.
These tools are excellent ways for your home service company to get leads. Once someone has the convenience of quoting themselves for your services, they can get a much better idea of whether they can afford a home service.
And if they can, then they’ll probably choose to go with you, but just like with infographics, that’s only the beginning.
Tools pay off in huge ways when it comes to links. More than anything else, Internet users love the convenience of being able to do or learn something themselves.
With an interactive like a cost calculator, you let visitors learn on their own while keeping everything easy.
To get links, just promote your content on social media, send it to relevant bloggers, and take out some ads for a few days.
You can also add text and other graphics on the same page to provide an unbeatable page that tells your visitors everything they’d want to know to become paying customers.
In fact, incorporating informative text, engaging graphics, and helpful interactives on one page is a fantastic way to go above and beyond what your customers expect. And when you do that, you can reap the rewards for years to come.
WebFX is a professional link building agency
At WebFX, we have a full team of award-winning designers, developers, and marketers who know how to create link-worthy content. We’ve helped clients collectively earn millions of links since we opened our doors, and we’ve worked with businesses in virtually every home services industry before.
If you want to start earning more links — and more business — for your home services company, you can start now!