If you own a home services company, you understand the importance of maintaining a steady stream of new projects. This means that you need to make sure that people who need your services can find and contact your business.
On this page, we’ll take a look at how long tail keywords can improve your search engine optimization (SEO) strategy and help you attract and convert more qualified traffic. We’ll also provide some helpful tips for finding long tail keywords that are most beneficial for your home services company.
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You can also keep reading to discover why long tail keywords matter and how to find the ones right for your home services company.
Long tail keywords are highly-specific keywords and phrases that people search online to find businesses. Often, long tail keywords are more specific and less competitive than generic terms. And they are used to target niche demographics rather than mass audiences.
For example, if you own a painting company, you might target the phrase “best painter in [your location]” instead of a generic term like “painter.”
Technically, any keyword that consists of three or more words is considered “long tail.” However, the most effective long tail keywords are often longer, and they add more value to your SEO strategy.
Let’s take a look at some of the key benefits of long tail keywords.
One of the primary goals of SEO is to increase your website’s rankings for keywords and terms related to your business. A lot of people think that the best way to do this is by targeting generic keywords that people frequently search— keywords like “painter” or “carpet installer.” However, there are already millions of pages related to these terms. So if you want to reach people who are searching those keywords, you will need to outrank all of the other sites.
Long tail keywords, on the other hand, are a lot less competitive. This means that while long tail keywords might not attract quite as many searches, there are a lot less sites trying to rank for long tail phrases. And when you target long tail keywords and phrases that are specific to your location and the services you provide, you won’t have to outrank as many sites in order to earn more traffic from search engines.
Generic keywords offer little insight into what a searcher actually wants to find. For example, if someone searches “home remodeling,” they could be looking for a number of different services. Maybe they want to fix up their kitchen or perhaps they’re looking to install a new roof.
Even if your site achieves top rankings for generic keywords, the people who click to visit your site might not be interested in becoming a client. However, if someone searches “carpet installation company in [location],” it’s highly likely that they’re interested in hiring a carpet installer near that location.
While searches for generic keywords may simply be informational, long tail keyword searches demonstrate that the searcher is more interested in taking additional action.
Since long tail keywords generally have less competition and attract more qualified traffic, they typically also lead to more conversions.
Someone searching for “best kitchen remodeling company in [location]” probably has a deeper understanding of what they want compared to someone who searches for “remodeling.” This means that when they visit your site, they will be more likely to fill out a contact form, request a quote, sign up to receive email updates, and ultimately become a client.
When your site ranks for long tail keywords, you can also include highly-specific content that matches a searchers’ queries. In addition, identifying long tail keywords can help you discover highly relevant topics that you might not have pages to address. And you can use them to beef up your content strategy.
Some long tail topics might be more informational, and answering questions like “how much does it cost to remodel a basement” and “how to choose a paint color for each room” can increase traffic to your website.
In addition to article pages, you can create blog posts, videos, and infographics to address long tail keywords related to your home services business. Providing helpful information about these topics shows site visitors that you’re a trusted resource and authority in your field.
Next, let’s take a look at a few ways you can find long tail keywords for your home services company.
Tools like KeywordsFX and Keyword Tool use search data to provide valuable information into the phrases and topics people search online. And they can help you expand your keyword list and discover long tail variations of popular search terms.
Not all of the keywords you find with these tools will be relevant to your business. However, keyword research tools can give you insight into the topics people are interested in learning about your business and services.
In addition to using keyword research tools, you can also uncover long tail keywords by typing your basic keywords into Google and looking at the more specific phrases they suggest.
For example, if you’re an interior designer, you can might want to target the phrase “interior design.” However, that phrase is fairly generic.
To identify more long tail keywords, you can begin by typing the phrase “interior design” into Google. Then, check out the autocomplete suggestions. These suggestions are based on the searches that other users perform, and targeting them can be an effective way to increase your search visibility.
This will give you some ideas of long tail keywords you can target to help your home services company rank in search results and attract more qualified website traffic.
When selecting the long tail keywords you want to target, it’s also helpful to evaluate their level of difficulty. In other words, how many monthly searches does each keyword receive and how hard is it to rank for the phrase?
Using Google’s Keyword Planner, you can uncover search volume data and trends, as well as the competition level for the keywords you enter. If you don’t have access to Google’s Keyword Planner, you can also use tools like Ahrefs to help you determine keyword difficulty.
In addition, you can analyze the pages that already rank in Google for the keywords you want to target. Then, you can evaluate the content on those pages. How relevant is it to the search query? Can you provide additional information that would be more useful to searchers?
This will help you select the keywords that are most likely to offer you the greatest return on your content marketing investment.
Interested in learning more about how long tail keywords can help your home services company achieve higher rankings in search results?
WebFX can help you create a custom SEO strategy to help you rank for high value keywords. We’ll take time to get to know your business and the services you provide and conduct in-depth keyword research to identify the best opportunities for your site.
Contact us today to speak with a strategist, and get started designing your custom SEO plan today.
Call 888.449.3239 or contact us online today to see how WebFX can improve your online performance.