As a tree care company, it’s important that you have a website that showcases your knowledge, your success, and your story. The tree-trimming industry itself has over 184,000 businesses in the U.S. Does your website stand out?
On this page, we’ll look at why web design is so important and how it can help your tree care company succeed. We’ll also talk about some of the most important elements of web design for your tree care company’s website.
Why is web design so important for tree care companies?
There are many reasons to prioritize web design for your tree care company. Here are some of the most important ones!
Web design can boost your Google rankings
As a business, you want to reach valuable leads. When users search for tree care companies in their area, you want to show up at the top of the search results.
However, if your site’s design doesn’t provide visitors with a positive experience, it can hurt your rankings.
Since user experience plays a role in Google’s ranking algorithm, you want to make sure your site looks great, functions well, and provides valuable information to visitors.
Poorly designed websites send negative signals to and negatively impact your rankings in search results. On the other hand, if you have a strong, well-designed and well-organized website, Google sees that it provides a great experience for users and takes that into consideration when ranking your site.
Your bounce rate will decrease
We know that bounce rate is another part of Google’s algorithm for ranking pages. If your bounce rate, or the percentage of people that leave your website after only viewing one page, is high, it’s a bad signal to Google.
But how does web design impact bounce rate? Your web design comprises many elements like your navigation, visual elements, and even content arrangement.
If your website isn’t designed with these things in mind, you will likely have a high bounce rate. However, if your website is well-designed, you’ll see your bounce rate decrease.
When people see a well-designed site that allows them to find the information they need, they will stick around longer to engage with the content — and ultimately learn more about your business.
It makes you an authority in your industry
Think about one of your favorite, trusted websites.
Is it aesthetically-pleasing and easy to use? The answer is likely “yes.”
Quality web design can help you achieve higher rankings in search results and position your company as an authority in your field.
Your website reflects your company, and if you want to portray yourself as a trusted, quality business, you need great web design.
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So how does great web design help your tree care business succeed?
A great website is one of the secret ingredients to success.
It can help you gain more site traffic
Like we mentioned, having a great website can help your site rank higher in Google, which is a huge plus for your business. With local competition in your area, it’s important that you rank highly in search results to earn consistent business.
When you rank at the top of search results, you’ll also see more site traffic, which is a huge benefit to your tree care company.
It acts as a virtual business card
Many times, your website is the first place potential clients interact with your business, and you want to leave them with a positive first impression.
Your website acts as your virtual business card. It gives you a chance to show your organization, professionality, and attention to details.
If you think about a business card, it has all the most important information about your company. Your website should do the same with its home page. You should provide easy access to your contact information and what you do in one of the first places that visitors land.
Business cards are also simple, streamlined, and to the point. This is something else to keep in mind with your web design. Simple typically translates better to site visitors.
4 web design tips for your tree care website
There are a few website design tips that lend themselves extremely well to business success. Here are a few of our favorites.
1. Streamline your site’s navigation
When people come to your website, they’re in search of tree care. One of the most important things you can do with your navigation bar is to provide headings that outline the most important areas of your site.
For example, your nav bar might include a “services” tab, which drops down to show all the services you offer, and when clicked, directs visitors to custom content about each service. If someone wants more information about tree removal, they can easily find and click on the link related to that service.
People will also want to know more about your pricing. For that reason, it’s important to include pricing information in your main navigation menu.
You could also have a tab for FAQs, photos of your past work, testimonials, and an about us page.
The goal of your navigation bar is to ensure that users can find what they want quickly, and you can certainly do that with just a few tabs.
2. Include multimedia in your content
It can make for an overwhelming experience when users get to your site and see huge walls of text. Though you’re giving them the information they need, it can be extremely hard to digest if you don’t break up your paragraphs with multimedia.
3. Work with a professional
Working with a professional ensures that your website has all the fancy features you’ve been dreaming of, and it gives you the peace of mind that your website is created properly.
When you hire a professional, they’ll be able to put together a custom color palette for your website, insert multimedia into your content, and create a navigation bar that your site visitors love.
They can even work off of your current logo or color scheme, so that your whole business is cohesive.
4. Build forms into your website design
When designing your site, it’s important to think about the layout and location of your forms. Custom forms allow you to capture visitor information, so you can follow up with customized information or quotes.
Ensuring that forms don’t stick out like a sore thumb and rather work cohesively with your web design is key. You’ll want to think about things like color, wording, and the number of fields you provide to encourage the highest quantity and quality of submissions. A great web designer like WebFX can help you do so!
5. Ensure your website is responsive
Having a responsive design means that users can view it on any device and have the same great experience.
For example, a smartphone screen is much smaller than a desktop screen. Though your website is likely designed for desktop use, making it responsive means that people viewing your website on a smartphone, or any device with a smaller screen, will see the website in the same way that they would on a desktop screen.
If your site isn’t responsive, users viewing your site on another device could have trouble with forms, photos, and your navigation bar.
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Do you need a web designer for your tree care website?
At WebFX, we’ve earned countless awards for our web designs. Our design team comprises some of the best web designers in the world, and they know just how to make your website convert.
If you’re looking for more than just a great web design, WebFX offers tons of other services to help improve your tree care business.
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