All businesses and organizations want to stay connected with their audience, but maintaining a presence with your customers is especially important for nonprofits. You want to promote your mission to as many people as possible, and you don’t want to spend a fortune. There are dozens of ways to connect with people today, and it’s important to pick the one that’s right for you.
Email marketing for nonprofits is one of the most worthwhile investments in any digital marketing strategy, boasting an incredible 4300 percent ROI. Who can argue with that? Reaching people through their inboxes is, in fact, a smart and powerful marketing strategy.
What are you waiting for? Give us a call at 888-601-5359, and keep reading to learn more.
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The concept behind email marketing is simple: target a group of people by sending them an email message. It allows you to stay connected to your audience, it promotes your nonprofit, and it lets you update subscribers on news in your niche. When it’s done well, email marketing for nonprofits can deliver exceptional results in the forms of donations, subscriptions, and more.
Email marketing reaches out to more people than practically every other marketing strategy, and you can tell all of those people about your mission and how they can get involved. It’s especially effect for quickly grabbing the attention of your readers, which is often needed for nonprofits, and you can also direct personalized thank-yous and other messages that keep your recipients engaged. By achieving all of this and more, email marketing builds trust in the relationships you have with your connections.
But how does a nonprofit use email marketing? You have plenty of opportunities.
Because you’re using email, you’ll need to compile a contact list so that only people who voluntarily submit their email addresses will hear from you — otherwise, you’ll come across as spam. You can acquire email address either in person or online using a couple key methods:
However you decide to build your list, be sure to focus on your connections. What’s in it for them if they provide you with their email address? Show people what they get in exchange for their personal information, and they’ll be more likely to hand it over to you.
Bill Craig WebFX President
Even though Internet marketing is hugely important in the nonprofit sector, much of the work you do is offline at fundraisers, awareness campaigns, and other events. Bridge the gap between the two worlds, and offer your website address wherever you can. Add it to promotional materials like brochures, business cards, and anything you send through direct mail. Closing the gap between your web presence and your brick-and-mortar identity is especially helpful for branding and identification.
Data from your previous email blasts can be immensely helpful to your future plans by showing you what’s working and what isn’t. Once you’re emailing your list of subscribers, you’ll be able to see who opens their emails, who clicks to your website, and more. This information is critical to refining your email marketing strategy for future success.
After your list is established, it’s time to begin a campaign. For more targeted results, you can separate your lists and create appropriate content for each.
For example, the emails you send to people who have subscribed to you for a year can be different from the emails you send to new leads. You can also differentiate lists based on what subscribers click most frequently. Subscribers can be interested in any number of topics, including:
Here at WebFX, we understand that you’re busy keeping a non-profit organization moving forward. When you partner with us, our team of expert email marketers will utilize the most effective strategies to grow your non-profit’s brand awareness to all of your subscribers. We’ll not only help you get the addresses you want — we’ll help you keep them, too.
Find out how WebFX can create an effective Internet marketing strategy for your website. Call 888-601-5359 or contact us online today for a free evaluation.