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Selena needs to hire a financial consultant for her business. She starts by opening Google, typing in her search query, and analyzing the results. Selena sees an ad for a financial consultant at the top of the results, clicks it, and learns more about the firm.

This scenario happens every day for people who need a consultant. If you want these searchers to find your consulting firm first, PPC can help. With a PPC plan, you can help your business drive more qualified leads that turn into clients.

So, where do you start with PPC?

Keep reading to learn:

What is PPC for consultants?

PPC for consultants involves running paid advertisements in search engine results (above organic listings), on social media platforms, and on sites across the web. Using ads to appear where your audience searches online will help more people discover and learn about your consulting services.

PPC ads on Google for consultants

How does consultant PPC benefit my firm?

Before you launch a PPC strategy for consultants, you want to know why you should invest in this strategy. How does it benefit your consulting firm? Here are three big advantages to investing in PPC:

1. PPC enables you to attract qualified clients

The biggest benefit of consultant PPC is that it enables you to attract qualified clients for your business. When you invest in any marketing strategy, you want it to drive clients likely to hire you and use your services.

With PPC advertising, you put your ads in search results where people who need a consultant search. It’s an effective way to meet people where they are and drive them to your firm.

2. PPC gives you control over your budget

When it comes to marketing, you want to control as much of your campaigns as you can –– especially your budget. With PPC, you have more control over how much you spend on your campaigns.

There is no set amount you must have to launch a PPC campaign. You can run a PPC campaign whether you invest $500 or $5000.

Keep in mind, though, the amount you invest will impact the results you experience from your ads. Someone who invests $5000 will see much better results than someone who invests $500.

Regardless, you control how much you want to spend on your ads, which makes it a budget-friendly method for consulting firms.

3. PPC gives you an edge over your competition

When you invest in PPC advertising, you get an edge over your competition. If your competitors rank organically in a specific search, you can outrank them by running a PPC for that same search.

That means prospects will see your listing in the search results before your competitors. They will visit your website and learn about your services since they saw your relevant listing before your competition.

PPC is a great strategy to give you an edge over your competition and drive more leads to your business.

3 PPC tips for consultants

Ready to launch your PPC strategy for consultants? Here are three tips to help you see success with PPC:

1. Optimize your PPC ads for relevant keywords

To have a successful PPC campaign, start by choosing the right keywords for your ads. Your keywords determine where your ads appear in search results, so you want to focus on terms relevant to your consulting firm and the services you offer.

For example, if you offer financial consulting services, you may target keywords like “financial consulting services” or “financial consultant [location]” to reach people interested in what you offer.

So, how do you find relevant keywords?

You can find relevant keywords by conducting keyword research. Use a keyword research tool like KeywordsFX to help you find relevant terms for your ad. This keyword tool will help you create a list of potential keywords to target with your ad.

KeywordsFX search bar with the keyword financial consultants in it

Once you have a list of relevant keywords, you’ll need to figure out what the cost per click (CPC) is for these terms. You want a low CPC to ensure you get the most clicks for your budget.

After you identify relevant key terms, you can target them in your ads to start reaching relevant leads for your consulting firm.

2. Test your ads to improve them

To do consultant PPC successfully, you need to test your ads. When you craft your ad, you may not drive the results you desire. You may drive good results, but you can always improve them to drive better results.

You can test multiple elements of your ads, including your:

For example, if you’re running a financial consultant ad for your estate planning services. You may find, upon testing, that adding sitelink extensions generates more clicks than the call extension. You could then alter your ad to include the sitelinks and generate better results.

When you’re testing different elements on your ads, make sure you test one element at a time. If you test too many elements at once, you won’t know which changes positively impact your ad’s performance.

By testing different elements, you can continually improve your ads to drive better results for your business.

3. Monitor ad performance to maximize your budget

Last on our list of PPC tips for consultants is to monitor your ad performance. Once you launch your PPC ads, you want to track their performance to ensure you drive the results you desire.

Tracking your consultant PPC ads is critical to ensure you spend your budget wisely. If you don’t monitor your ads, you may waste your PPC budget on ads that aren’t driving the results you desire.

When you monitor your ad performance, you’ll want to track metrics like:

Google Ads data about PPC campaigns in a table

Tracking these metrics helps you see how your investment produces results for your company. It also enables you to make changes to improve your ads.

For example, if you’re monitoring your ads and see that your CTR on your education planning ads is low, you may need to look at your landing page and figure out why prospects bounce from your ad.

Tracking your ads also enables you to see how your keywords perform. If you see good results with your keywords, you may be able to set a lower bid so that you can get more from your budget.

If you want to see success with PPC advertising, monitor your ad performance to ensure you drive the best results.

Ready to start with PPC for consultants?

If you’re ready to start earning more qualified leads that turn into clients, it’s time to invest in a PPC strategy that helps you grow your firm. If you aren’t sure where to start with your PPC campaign, WebFX can help.

We have a team of over 150+ Google Ads experts ready to help you launch your strategy. Our team knows what it takes to drive results –– we’ve driven over $6 billion in revenue and over 24 million leads for our clients.

Ready to start growing your firm? Contact us online or call us today at 888-601-5359 to speak with a strategist about our PPC services!

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