Is hiring an influencer marketing agency necessary?
First, is it worth hiring an influencer marketing agency? Or, should your business continue managing your social media and influencer efforts in-house? If you’re running your own business, it can definitely be beneficial to outsource your influencer marketing. It takes a lot of time and effort to ensure that your influencer marketing campaign is up to snuff — let alone able to drive results for your business. If you have the time to build a large, in-house team of influencer marketers, the resources to build an influencer catalog, and the time to keep up with your campaign, it is possible to implement an influencer marketing campaign in-house.
However, the money you’ll pay to hire a team of influencer marketing specialists, along with the platforms you’ll need to build your collection of influencers, is far better spent on hiring a professional influencer marketing agency.
When you hire an agency to take care of your campaign, you can think of it as paying for convenience, quality work, metrics, and ongoing campaign support. That sounds worth it to us!
3 benefits of hiring a social media influencer marketing agency
We’re willing to say that it’s probably best to hire an influencer marketing agency or outsource your influencer marketing. Not only can it save you time, but it can save you money in the long run and ensure results.
If you’re still on the fence about outsourcing your influencer marketing, check out these 3 benefits.
1. An influencer marketing agency will save you tons of time
We already mentioned earlier on how hiring an influencer marketing agency can help save you time, but let’s really break down the time you’ll be saving when you hire one.
First and foremost, if you opt to do influencer marketing yourself, you’ll first have to research influencers that would be a good fit for your brand. You’ll undoubtedly have some influencers come to mind off the top of your head, but the ones you think of first aren’t always attainable for your brand.
For example, if you’re a startup women’s boutique and you want Sandra Bullock to sponsor your brand, it’s probably not going to happen. That said, you’ll have to take the time to research sponsors and influencers that are within your reach.
This kind of research can take up a lot of time — you’ll have to keep record of contact information, who you’ve contacted, who you’ve heard back from, along with a host of other information.
Not only that, but once you’ve vetted your influencers, you’ll also have to manage them. That means you’ll have to take time to explain what you’re looking for out of the relationship, read over their content, and manage your relationship — which is an ongoing job in itself.
Hiring an influencer marketing company can help you save all the time associated with finding, vetting, and managing your influencers.
Not to mention, they’re professionals, so they have strategies in place that are much more effective at doing all of the above. Did you know that WebFX has an established network of industry influencers and bloggers across a number of niches?
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2. An influencer marketing agency will build strong, ongoing relationships with influencers
If you hire an agency, you can rest assured that you’re working with professionals (if you choose the right agency, which we’ll talk about later).
When you work with professionals, you don’t have to worry about the fine details. The fine details in the case of influencer marketing are things like relationships with influencers and curation of content. An agency will handle both pieces, and more.
When you work with a top influencer marketing agency, you’re essentially hiring someone that is an extension of your brand. You trust them to handle your campaign, and you trust them to present your business in a way that makes influencers excited to work with you.
That being said, influencer marketing agencies are known for (surprise!) influencer marketing. That means they already have a relationship with tons of influencers and have the ability to appeal to them because of their “agency” title.
If an agency reaches out to an influencer, the influencer might be more prone to work with them rather than a small business looking for a sponsor.
After working with many influencers, there is a level of trust that comes with being an agency. When there is trust, there is reliability, and reliability spurs a fantastic end result. When you trust the right agency with your influencer marketing, they’ll have a level of trust built with influencers, which creates a better end result for you, the client.
3. An influencer marketing agency knows what works
If the agency you choose is well known, has a lot of testimonials, or has been around for a long time, they know the tools of the trade. There’s a reason for all of those attributes, and you can probably figure out that it’s because of their quality work.
One of the reasons top influencer marketing agencies are so successful is because they get to see firsthand how campaigns work with tons of other clients.
If you work with an agency that specializes in helping clients in a variety of industries, you can bet that they know exactly how to attract the right influencers for the job.
They get to try tons of different influencer marketing tactics on tons of different industries and businesses, and over time, you can guarantee they’ll know what strategies work best.
If you were to take on your influencer marketing campaign in-house, you could of course read up on tactics, but you’ll never have the full-stack knowledge that an agency attains by working with tons of clients.