5 things your influencer marketing agency will do for you
If this is your first time hearing about an influencer marketing agency, you might be curious about the services they provide. You’re not alone.
Though the strategy isn’t as popular as search engine optimization (SEO) or pay-per-click (PPC) advertising (yet), the influencer marketing industry is set to hit $10 billion by the year 2020. Talk about impressive!
For that reason, influencer marketing agencies are on the rise, and they’re here to help you increase website traffic, sales, and revenue.
So what does an influencer marketing agency do?
Here are a few general services they typically provide:
- Connect you to famous, well-known influencers in your industry
- Manage and post influencer endorsements of your products to your website and social channels
- Monitor the results of your influencer marketing campaigns
In short, influencer marketing agencies work to increase your brand awareness online by finding and vetting influencers in your industry who are willing to sponsor your brand. But there’s a lot more to it!
Read on to learn more about the specific initiatives influencer marketing agencies can help you implement.
1. Industry research
Before an influencer marketing company can connect you with your dream sponsor, they’ll have to get to know your industry, and more specifically, your unique business.
This is extremely important since influencers like to work with brands that they believe in and trust — which has everything to do with your products and story. When you can connect with an influencer on an emotional level, that’s when you’ll win them over as a sponsor.
For that reason, your influencer marketing manager will want to know the fine details to make the best presentation of your company to an industry figurehead.
Your influencer marketing manager will dive into your company head first to learn everything they can about your one-of-a-kind business. They’ll get to know your story, how you got started, why you create the products you do, and how you create them.
They’ll want to learn about your target audience demographic, who currently purchases your products, and your goals for boosting brand awareness and growth with influencer marketing.
All of this information works together to help your influencer marketing manager create the perfect pitch to win over your dream influencer endorsement.
2. Connecting you to industry figureheads
It’s no surprise that when influencers endorse a brand, buyers become more excited, and even more likely to purchase that product. After all, who doesn’t want to own the same perfume as a YouTube star that everyone knows and loves?
It’s easy to understand why it’s so important to connect your brand with influencers in your industry — and while you might not have the means to do so on your own, influencer marketing companies do.
Connecting you with these individuals is essentially priceless since a staggering 74 percent of people trust social networks when it comes to making purchasing decisions. This creates a huge area of opportunity for businesses to not only advertise on social media platforms like Instagram and Facebook, but also to adopt an influencer marketing campaign to increase engagement and sales exponentially.
3. Hiring, contracting, and communicating with influencers
Not only do influencer marketing agencies have out-of-this-world connections, they’ll also take care of the hiring, contracting, and communications with said connections.
This means that as a business, you have virtually no worries when it comes to making yourself look good for endorsements — your influencer marketing agency will take care of everything for you.
They’ll be sure that the influencer fits your brand and message before hiring, and they’ll always be sure you’re okay with the match.
Your influencer will take the time to communicate with influencers to find the best ones for your brand, and when all is said and done, they’ll keep up communication to ensure that your brand is represented well — and for a long time.
You can breathe a sigh of relief since your agency will also take care of all the written documents and contracting that comes with singing on an influencer. You won’t have to worry about a thing.
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4. Manage and post endorsements
You might be wondering what happens after your agency has found and hired the perfect influencer for your brand. Another plus to hiring an agency is that you won’t have to worry about posting or managing any content — your agency will have it under control.
Your influencer marketing agency will forge a relationship with the influencer of choice and begin to talk about what they need from them. This could be photos of them with your product, a video of them using your product, or simply a written testimonial. Whatever it is, the agency will ensure that they receive all the required materials.
After they’ve received everything necessary to create and share compelling content, they’ll take care of distributing it on your selected social media platforms. Influencers can also share your branded content on their social channels which is great for your business, since it gives you exposure to all of the influencer’s followers.
5. Monitor results of your influenced campaigns
After posting your content to specified social media platforms, it’s time to wait for the action. Since shoppers react positively to influencer endorsements, it’s likely that over time, your brand will increase social engagement, website traffic, and conversions.
But how do you track those metrics? No need to worry — your influencer marketing company will take care of all tracking and analytics for your influenced posts.
Without analytics, your strategies are useless. When your influencer marketing manager tracks the engagements and goal completions through Google Analytics, they can see exactly what’s working about a specific post, and what needs some work.
This ends up saving you money in the long run because you can determine what influencer content your specific audience reacts positively to — and request more of that content. On the other hand, if you find that your audience doesn’t react like you had hoped to a specific kind of sponsored post, you can switch it out for a different kind of content.
Your influencer marketing manager will be able to help you with these decisions, so you’ll never have to worry about making an important campaign choice alone.
With the analytics they collect, not only will they be able to tell you what content is working and not working, but they can suggest a course of action to improve that content so that you get the most of your influencer marketing budget.