Savannah SwansonDigital & Social Trends Writer
- January 13, 2023
- 6 minute read
- Savannah is a content marketer with editorial experience spanning several businesses. Specializing in social media and marketing trends, she loves talking about the latest developments in online marketing. When she’s not writing, Savannah loves traveling, hoarding books and coffee mugs, and adoring her cat. Please don’t ask her about famous true crime cases, or else she’ll tell you all about her theories and get absolutely no work done.
Influencer marketing is more than just getting a celebrity to talk about your brand to their millions of social media followers — it’s about partnering with an influential industry figure who can help you expand your brand’s reach and much more.
In this article, we’re breaking down eight benefits of influencer marketing that you can enjoy when you implement a strong influencer marketing campaign.
Speaking of, did you know WebFX offers top-notch influencer marketing services, including outreach specialists who can help connect you with an influencer who’s a perfect match for your brand? Give us a call at 888-601-5359 or contact us online today to learn more!
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8 benefits of influencer marketing
The following are eight benefits of influencer marketing:
- A better return on investment (ROI)
- Form valuable partnerships
- Target niche audiences
- Expand your reach
- Improve brand awareness
- Improve your search engine optimization (SEO)
- Increase relevancy and credibility
- Enrich your content strategy
Read on to learn more about how your business can enjoy these advantages of influencer marketing.
We’re starting off this list with a major advantage of influencer marketing that shouldn’t be overlooked — an improved ROI.
Influencer marketing’s ROI is 11x higher than other digital media forms like social media ads. This is because partnering with an influencer introduces your brand to a wider audience that pays attention to what that influencer says, unlike traditional social media ads.
Influencers have followers who are extremely invested in what they have to say. Whereas people who come across your promoted social media ad may scroll past you, an influencer’s followers will take notice of your brand and what influencers have to say about it.
Another benefit of influencer marketing is the valuable long-term partnerships you can develop with influencers and content creators. Partnerships with influencers, especially smaller influencers, can increase your credibility and reliability to their followers.
Think of it this way: if your friend recommended a product to you, saying they’ve used it for years, you’d take notice, right? The same goes for influencer marketing.
When an influencer’s followers see how they’ve continued to work with you to promote your products or services, they’re more inclined to trust you. The advantage of using influencers to promote your brand is that it’s like word-of-mouth marketing but on a much larger scale.
An influencer’s fan base reflects the industry they’re in. Makeup and beauty influencers have followers who prioritize self-care and follow beauty trends. Gaming influencers have followers who are either gamers themselves or are interested in the video game community.
Influencers have niche audiences that can, many times, be hard to reach with traditional digital marketing methods. With the help of influencers who belong to industries that align with your own, you can better reach these niche audiences.
When you engage in influencer marketing, you open your brand up to audiences that you may not have been able to reach with previous marketing efforts.
With influencer marketing, you’re not just marketing to your own audience and followers. You’re marketing to their audiences and followers as well. The benefit of working with an influencer is that it can help you reach other segments of your target audience, whether they’re niche or just out of reach with traditional marketing efforts.
When you reach new audiences, niche or not, you improve brand awareness. In a nutshell, influencers hold a digital megaphone to your brand, help it reach new audiences, and encourage those newcomers to learn more about you.
Have you ever discovered a brand through a podcast, and then all of a sudden, you become aware of just how many ads for that brand are out there that you hadn’t noticed before? That’s brand awareness at its finest.
Influencers can give audiences that final push they need to stop and pay attention to your brand, improving your brand awareness. This is a huge advantage of using influencers to help promote your brand, and that shouldn’t be overlooked!
Yes, you read that right — one of the benefits of influencer marketing is that it can help you improve your SEO rankings. How? We’re glad you asked.
As we’ve discussed in previous posts, your link profile plays a huge role in your SEO rankings. Search engines look at the quality of your links as testaments to your authority and credibility. When you partner with influencers, you have the opportunity to earn more high-quality, credible backlinks for your website, improving your SEO.
When influencers increase your brand’s reach, this visibility can lead to more brand engagement and traffic on your site, both of which are also major factors in a website’s SEO ranking.
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Teaming up with an influencer helps build your brand’s credibility and reliability by establishing social proof. Telling audiences about your own brand is one thing, but when they hear about it from someone whose opinions they avidly follow and value? Well, that’s something else entirely.
As crazy as it sounds, 7/10 consumers say they trust an influencer’s opinion just as much as their real-world friends. Additionally, 94% of consumers indicate that authenticity is a key factor in following an influencer.
All of this goes to show that an influencer’s followers aren’t looking at what an influencer says and does on social media like they do with actual brands. When an influencer promotes a product, rather than seeing it as an advertisement, their followers see it as a recommendation.
All in all, influencer marketing diversifies and enriches your current content marketing strategy. Along with paid ads and SEO, you’ve got influencers in your corner telling others about your brand in a way that’s less salesy and more authentic.
Influencers are content creators at their cores, meaning they know how to make unique content that grabs people’s attention and gets them to listen. The content influencers put out for your brand leads audiences straight to your landing pages, where you can convert them into loyal customers.
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Get data-driven influencer marketing services from WebFX
Before you team up with an influencer, team up with WebFX to develop a personalized influencer marketing strategy that’s tailored to your brand.
With WebFX’s influencer marketing services, you’ll work with research and outreach specialists that can help you identify the right influencers for you. When you’ve chosen a potential influencer, our outreach specialists will get in touch with them to help foster a partnership.
Savannah is a content marketer with editorial experience spanning several businesses. Specializing in social media and marketing trends, she loves talking about the latest developments in online marketing. When she’s not writing, Savannah loves traveling, hoarding books and coffee mugs, and adoring her cat. Please don’t ask her about famous true crime cases, or else she’ll tell you all about her theories and get absolutely no work done.
WebFX is a full-service marketing agency with 1000+ client reviews and a 4.9-star rating on Clutch! Find out how our expert team and revenue-accelerating tech can drive results for you! Learn more
- 8 Benefits of Influencer Marketing
- 1. a Better ROI
- 2. Form Valuable Partnerships
- 3. Target Niche Audiences
- 4. Expand Your Reach
- 5. Improve Brand Awareness
- 6. Improve Your SEO
- 7. Increased Relevancy and Credibility
- 8. Enrich Your Content Strategy
- Get Data-driven Influencer Marketing Services from WebFX