6 Ways To Optimize Social Media for Dog Trainers
People spend a lot of time on social media in today’s world, so it makes sense for your dog training company to market there. But how can you do that effectively? Find out on this page!
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insights from 149,000+ hours of professional services marketing experience
On the modern-day Internet, social media is a prime place for any business to market themselves. That includes dog training companies like yours!
With social media for dog trainers, you can reach your target audience where they are, driving engagement there and eventually drawing pet owners to your website.
But if you want to get the most from your K9 training social media marketing, you’ll need to follow some social media best practices, including:
- Choose the right social platforms
- Interact with your audience
- Post plenty of photos and videos
- Encourage user-generated content
- Schedule your posts in advance
- Use paid social media advertising
Keep reading to find out more about each of those dog trainer social media tips. Then subscribe to Revenue Weekly, our email newsletter, to get more digital marketing content sent straight to your inbox!
1. Choose the right social platforms
The first step to mastering social media for K9 trainers is to choose the right platforms to market yourself on. There are plenty of social media sites to choose from, including:
By marketing on some or all of these, you can reach a wider audience. That said, you should choose which platforms to market on carefully. Consider which sites are the most advantageous for reaching your audience.
For dog trainers, LinkedIn might not be the best platform, since it’s more optimized for business-to-business (B2B) marketing. On the other hand, Facebook and Instagram are commonly used to great success by dog trainers, particularly since their target audiences tend to use those platforms.
Of course, those are just general examples. You’ll have to assess the unique needs of your business to figure out which platforms are best for you.
2. Interact with your audience
Maybe the biggest advantage of social media over other digital marketing channels is that it lets you directly interact with your audience. As opposed to posting articles or ads for them to view, you can actually have two-way conversations with them. So, make sure you do that!
Monitor the activity on your social media page. When people leave comments on your posts or ask questions, you can respond to them, either by giving a simple “thank you” in response to positive posts or by giving thoughtful answers in response to questions.
For example, someone might ask what types of training you offer. You could then leave a response listing some of the common skills you teach the dogs you work with. That will help the user feel more connected with your business, making them more likely to become a client.
3. Post plenty of photos and videos
Most companies can benefit from marketing on social media platforms. But social media for dog trainers is a particularly good strategy, because social media is great for posting photos and videos — which are some of the best marketing formats for dog training companies!
It’s hard to find a more photogenic species than dogs, so you’ve got the perfect marketing option right in front of you. By regularly posting photos of the dogs you work with, you’ll attract a lot of people who love to look at cute dog pictures. And, as they keep engaging with your social media page, many of those people will then become customers.
As for videos, they not only show off a bunch of cute dogs, but they can also show your training techniques in action. That makes users even more likely to trust you.
4. Encourage user-generated content
A common social media marketing tactic is to encourage user-generated content. That’s where, rather than creating content yourself, you get people in your audience to post things that promote your business, whether directly or indirectly. This is a particularly good idea for K9 training social media marketing.
One of the best ways to spark user-generated content is to put up a post encouraging people to show off videos of their dogs using the training your business taught them. You might even push people to post “before” and “after” videos of their canine companions’ behavior to show how much they’ve improved.
This tactic is so effective because it doesn’t take much to encourage people to post videos of their dogs — most people love doing that already! But this way, those videos specifically promote your brand and the quality of your services.
5. Schedule your posts in advance
Another great way to optimize social media for K9 trainers is to schedule your posts ahead of time. You can do this through social media tools like Buffer and Hootsuite, which are also great for helping you monitor various social media metrics.
You want to post on social media regularly and follow a consistent schedule. But there will be days where you’re swamped with other tasks and don’t have time to write out a social media post. To account for that, you can create posts in advance, and then schedule them to go live later.
That lets you maintain a consistent posting schedule without having to constantly interrupt your day to write those posts.
6. Use paid social media advertising
Finally, you shouldn’t limit yourself to organic social media posts. You should also consider using dog trainer social media advertising, which is where you run paid ads on social media platforms. These ads are usually formatted similarly to regular posts, but you can pay to have them show up in users’ feeds.
They don’t show up for just anyone, though. You can select specific groups to target based on things like location and demographics, helping you reach your ideal audience with your ads. That’s what makes social media advertising such a valuable strategy.
Ultimately, the goal is for these paid posts to help you reach a wider audience and draw more people to your profile and your website.
Upgrade your K9 training social media presence with WebFX
The tips listed on this page are all great ways to improve your dog trainer social media. But there’s still a lot more that goes into mastering social media marketing, and it can also be really time consuming. That’s why a lot of dog trainers opt to partner with a professional social media agency like WebFX.
WebFX has been driving results for businesses through social media marketing for almost as long as social media has existed, and we can do the same for you. With our expertise at your side, you’ll be able to harness all the best practices on this page and more.
Interested in partnering with us? Just give us a call at 888-601-5359 or contact us online today!
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