7 Tips for Choosing the Best Email Marketing Company
When you start to shape your digital marketing campaign, you have numerous options you can use to market to your audience. One of the best options is email marketing. Email marketing enables you to capture valuable leads and develop relationships that encourage them to buy.
It takes time to build an email marketing campaign. An email marketing company can take the responsibility off your plate and create a campaign that drives results for your business.
So, how do you find the best email marketing company for your business?
On this page, we’ll provide you with seven tips for choosing the best email marketing company. If you need help finding an email marketing company that’s right for you, call us today at 888-601-5359 to speak with a strategist.
1. Look for a portfolio
When you are trying to find the right email marketing company, you’ll want to look for a portfolio. A portfolio gives you insight into the work a company does for their clients. You want to see samples of their work to help you decide if they are a good fit for your business.
Portfolios are a great opportunity for your business to see the work an email marketing company does. You want to see that they know how to create effective email marketing campaigns.
This is a great opportunity for you to see if an email marketing company has experience with creating email marketing campaigns in your industry. When you have an email marketing company that knows your industry, you can trust that they know how to produce campaigns effectively for your business.
You can see the type of work an email marketing company does for their clients. This will help you determine if they are a good fit for your business. You want to partner with an email marketing company that will produce emails that appeal to your audience.
By checking out a company’s portfolio, you can see if they are a good fit for your business. You will be able to determine if they can create a successful email marketing campaign that drives results.
People rely on the opinions of others to help them decide if something is right for them. Therefore, reviews are crucial for many businesses. You want to know how others experience businesses so you can determine if that business is a good fit for you.
When you research top email marketing companies, look for client testimonials. These are reviews of a company’s work and performance. You want to see client testimonials that talk about the positive work a company does for their clients.
This can help you see how the company values their clients and how they deliver on their work. The best email marketing companies will garner numerous client testimonials that highlight different aspects of their company.
You can see people’s experience with the company and get insights into how they treat their clients. If a company has dozens of client testimonials, it indicates that people enjoy their work and had a positive experience with that company.
Client testimonials can help you narrow your focus on companies that are better suited for your business. You can also check out other review sites and Google reviews to see how others experienced this company. It will help you narrow your focus so you can find the best email marketing company.
3. Check out their pricing page
When you research email marketing companies, you need to make sure you look for a pricing page. Your budget is an important part of your business. When you must worry about covering the daily expenses of your operation, it is crucial that you find email marketing services that fit in your budget.
The issue with this is that many companies hide their prices. Some email marketing companies do this because they don’t want competitors to see their prices or they want leads to contact them directly to inquire about pricing. This can be a frustrating experience, however, because it makes it difficult for you to know how much email marketing services cost.
You want to try to find companies that offer transparent pricing. These are companies that share their prices online, which enables you to understand what you can afford. It helps you decide which company provides you with the services you need at a price that is right.
If a company doesn’t share their pricing, you’ll have to contact them to find out what’s in your package and the cost. It will take you more time, but it will help you figure out which top email marketing company is right for your business.
4. Ask about their email tools
When you partner with a top email marketing company, you want to know what tools they use to run their campaign. It’s important that you know what tools they use to garner the extent of what they can do with your campaign.
Some email marketing companies use outside sources, like MailChimp, to your campaign. It’s a great program to use for email marketing, but you are always at the hands of another service. This can make things complicated if you run into issues.
Other email marketing companies have their own software. When a company has their own software, they have more control over it. They are the experts on that software and can fix issues that arise with it.
When you contact an email marketing company, you want to make sure you ask them about the tools they use to run campaigns. You’ll want to look for companies that use programs like MyEmailFX, where you can create, send, and monitor email campaigns all in one place. These tools keep your email marketing campaign organized.
If you want to hire a great email marketing company, you need to hire one that uses the right tools. The right email marketing software will help you produce a better campaign for your audience.
Some of our client Successes
+95% case study ▸ IncreasedConversionRate by
+37% case study ▸ IncreasedLeadsGenerated by
+60% “We measure our success by how much we WOW our clients.”
Bill Craig WebFX President
5. Ask important questions
Whenever you hire a company, you want to ask questions. It’s important to ask questions to ensure that you have a full understanding of a business, the process, or the services you’re receiving. If you ask your email marketing company questions, they should be able to answer them.
You want to ask them questions about their business. It’s important to get to know their company and see how they operate. It will help you grasp a better understanding of what they do and how that will affect how they shape your campaign.
It’s also important to ask questions about your campaign. You don’t want to get the full scope of your plan until you commit to using that email marketing company, but you can ask how they would run a campaign for you.
You can give them an example of an item or service you want to promote and ask them how they would go about creating an email marketing campaign to promote it. Your email marketing company should be able to give you some basic details about how they would structure that campaign.
The best thing you can do is prepare some questions to ask them. Whether you speak with them on the phone or in person, you’ll have some questions ready to address with them. It will help you see if you like the ideas they have for your campaign.
When you ask questions, you can vet out companies better. If they can’t answer your questions or give you a roundabout answer, they may not be the best fit for your business. You want to partner with a top email marketing company that is honest and upfront with you.
6. Research their team
When you partner with a digital marketing company, you will work with their team often. You want to check out their team and see if they are a good fit for your business. These are the people that are working on your email marketing campaign, so you want to make sure that it is a team that will drive results.
Some companies will have a page about their team on their site. You can check out this page to get information about their employees.
It’s an opportunity for you to see if they have any special certifications or years of experience creating email marketing campaigns. This can help build your confidence in a company’s team. When they have experienced, you can trust that they know how to deliver an effective campaign.
You want to make sure you pick a company with a good team. Team dynamics are important for driving a successful campaign. You need a company whose team works well together because it helps you achieve better results for your campaign.
If their team does not work well, it can cause your campaign to suffer. There can be miscommunications and mistakes with your email marketing campaign. A dynamic team will help you avoid those problems.
To find the best email marketing company for your business, make sure you check out their team.
7. Check out their company values
Along with the team, company values are an important factor, too. You want to make sure that you find an email marketing company you can work with well. It’s a long-standing partnership, so you want to make sure that you and your email marketing company are on the same page.
You’re going to spend a lot of time with this email marketing company as they continue to create, grow, and improve your email marketing campaign. You need to make sure that you can work well with them. It is important that your company values are compatible with their values.
If your company values quality over quantity, this will make it difficult for you to partner with an email marketing company that values quantity over quality. You won’t be on the same page with your campaign, which will make it difficult for it to be successful.
To produce the best campaign for your business, you need a company has matching values to your own. This will help you produce the best campaign for your business.
8. Look for additional services
As you research different email marketing companies, see if they offer additional services. You may discover later that you want to expand your digital marketing efforts past email marketing. It’s important to know if your top email marketing company offers more than email marketing.
Email marketing is a great method to start marketing your business to leads. You may decide later that you want to add additional services to help your email marketing campaign perform better. This could be web design services to help you capture more email marketing leads or search engine optimization (SEO) services to help more leads find your website.
This is important because you want to try to keep your digital marketing campaign in one place. It helps you have a more cohesive campaign. Not to mention, if you really like your email marketing company, you want to keep using them for other services.
As you research email marketing companies, be sure to check out any other services you might want later. It can help you pick the best email marketing company for now and the future.
WebFX is a top email marketing company
Email marketing is a powerful tool to help your business nurture leads toward conversion. It takes time and effort to create engaging emails to get your audience interested in making a purchase from your business. It is crucial that you choose the right email marketing company to run your campaign so you can see the best results.
At WebFX, we have years of experience creating effective email marketing campaigns. We’re a full-service digital marketing company that specializes in customized email marketing campaigns. Our company knows how to create emails that get your audience engaged.
We have a team of 150+ experts that will bring their knowledge and expertise to your campaign. Our award-winning team of email marketing experts will help you craft a campaign that nurtures leads towards conversion.
If you’re looking for a company that drives results, look no further. To date, we’ve driven over $1 billion in sales and over 3 million leads for our clients. We focus on driving success for our clients first.
Our clients love the work we do, too. In fact, we have over 420 client testimonials from a variety of industries. Check them out to see what it’s like to partner with a top email marketing company like WebFX!
Start creating your campaign today
If you’re ready to start creating a more effective email marketing campaign that drives in conversions, contact us online or call us today at 888-601-5359 to speak with a strategist.
We look forward to helping your business reach new heights!
Call 888.449.3239 or contact us online today to see how WebFX can improve your online performance.