9 Tips to Increase Your Email Marketing Conversion Rate

While there are many metrics that determine successful aspects of your campaign, conversion is the larger goal. You want people to see your emails and decide to click the call to action (CTA) in your email or make a purchase.

So, how can you increase your email conversion rate?

Before you learn how to increase email conversion rates, take a few minutes to watch our overview of email marketing, featuring tips from our email expert, Emily.

On this page, we’ll discuss nine tips for improving your email conversion rate. If you need help launching your email marketing campaign, call us today at 888-601-5359 to speak with a strategist.

1. Create an eye-catching subject line

The subject line is the first thing your audience sees when you send an email. It has the power to encourage people to open or delete it. You need an interesting subject line to entice people to open your emails.

If your subject line is boring, your leads will delete the email before opening. You don’t want this to happen because it doesn’t your business any closer to earning a conversion. If you continually send emails with uninteresting subject lines, you may lose subscribers.

When you create your subject line, think of creative ways to entice your audience to open your emails. Your subject line should be interesting enough to entice people to open your emails and learn more.

By creating an eye catching subject line, you will see more leads open your emails, which will lead to a better email conversion rate for your business.

2. Personalize your emails

One of the best ways to entice your subscribers to open your emails and help improve email marketing conversion rate is personalization. Your subscribers know that they are just one of many subscribers. This doesn’t mean that they don’t want to be valued as a subscriber.

You can show them how valuable they are to your company by personalizing your emails. The best way to personalize emails is by adding the subscriber’s name. This immediately catches a subscriber’s attention because their name is listed in the subject line. It makes it feel as if the message is directed right to them.

When you use a subscriber’s name, they are more likely to open it. In fact, you will increase your open rate by 41.8% when you add personalization. When leads open your emails, you are closer to earning more conversions for your business.

If you want to increase your conversion rate, you need to personalize your emails for your subscribers.

3. Create targeted emails

If you want to earn more conversions for your business, you need to create more targeted emails.

People join your email subscriber list for different reasons. You don’t want to send broad, blanket emails that cover everything your business sells or services you offer. These emails are too general and don’t drum interest in your business.

If you want to see the best results with your campaign, you need to tailor your emails to members of your audience. This means you’ll need to segment your audience into groups. You can group them by similar interests, demographics, or other defining aspects.

When you tailor your emails to your audience, you are delivering more pertinent content. They are more likely to open your emails and check out the information because it pertains to their interests. You will earn more conversions by opting to send tailored content.

By creating targeted emails, you will see an increase in your email conversion rate.

4. Send valuable content

You can create creative subject lines to get leads to open your emails, but it won’t mean anything if the content on the inside isn’t good. The inside of your email is one of the most valuable pieces for encouraging conversion. People need to like what they see on the inside. Your conversion rate for email marketing will be high if your target audience finds your content useful.

When you create your emails, you need to write content that is easy to understand. You don’t want to confuse your audience or make it hard for them to understand your email. Focus on writing clearly and concisely, so it is easy to understand.

You’ll want to make it easy for people to skim your emails, too. Break up text into smaller sections and bulleted lists. This makes it easy for leads to get the gist of your email and decide if they want to click.

It is important that you don’t fill your entire email with words. Be sure to include a picture, moving graphic, or video to catch your audience’s attention. This will keep your emails interesting.

By structuring your message right, you will encourage your subscribers to click on your emails and convert.

5. Include a call to action (CTA)

One of the biggest mistakes companies make is neglecting to include a call to action (CTA). When subscribers open your emails, they may like what they see. However, they may not know how to take the next step.

A CTA helps them take the next step. You guide your audience on how to proceed next. It helps you guide them down the path to conversion.

You can create any kind of CTA. It can encourage your audience to purchase, to download, or check something out. You want to guide them towards the next logical step in the process.

By including a CTA in your emails, you will guide your subscribers towards converting and help increase email conversion rates.

6. Send reminder emails

Your subscribers get dozens of emails a day. It is hard to remember everything they receive. A great way to combat this is by sending reminder emails.

Let’s say you’re having a sale that starts from Monday until Sunday. You send an email Monday to tell your subscribers about the sale.

Now, imagine that is the only email you send to your audience. Some members of your audience may convert that day, but others want to wait. If you only send one email, your audience may forget by the time the sale ends.

The best way to combat this is by sending reminder emails. You can send them during the week to remind your leads about the sale you are having. This helps you keep your business in the forefront of their minds.

Instead of missing out on sales, you’ll encourage leads to convert. You will remind them of your business and remind them to check out your sale. It’s a great way to get your audience to make a purchase.

When you create reminder emails, you will see an increased email conversion rate with more leads convert.

7. Send emails to people who abandon their carts

Many people will come on your site and put products in their cart. They’ll get to the point where they’re ready to make the purchase, but decide against it. Your leads may need more time to think about whether they want to make the purchase.

These leads will forget that they have a cart of stuff they were interested in buying. This is a potential sale, waiting to happen. By sending emails about people’s carts, you can encourage them to convert.

You will remind them that they have a cart containing items they were interested in purchasing. It is a great opportunity to have them revisit the purchase. Instead of missing out on a potential sale, you will encourage your leads to reconsider purchasing, which increases your conversion rate.

8. Optimize emails for mobile

Many people check their email on mobile devices. In fact, 66% of emails are read on smartphones or tablets. It is important that you optimize your emails to provide these mobile users with a great experience.

You don’t want your audience to struggle to read your emails. It is important that you create a responsive design for your emails, so that every can read them easily.

By creating emails that are mobile-friendly, more leads will check out your emails and be closer to converting.

9. Test your emails

Before you send emails to your subscribers, take the time to test them. You want to send emails that encourage your audience to act. Instead of wasting time sending various emails, you can test them first to see how they would perform.

When you create your emails, you’ll want to create two versions that you think will work for your audience. You can run A/B testing to see which one will perform better. This will help you structure your email marketing campaign to create better emails.

It is important to test your emails first, so you know what works for your audience. This will help you deliver better content for your audience, which will encourage conversions.

WebFX can help you increase your email conversion rate

When you invest in a digital marketing method, like email marketing, you want to see success with your campaign. One of the biggest indicators of success is your conversion rate. At WebFX, we know how to construct an email marketing campaign that earns your business conversions.

We’re a full-service digital marketing company with experience creating customized email marketing campaign. We have a team of over 500 experts that are dedicated to your campaign. Our award-winning team will help you construct an email marketing campaign that encourages leads to convert.

If you’re looking for results, we know how to drive them. To date, we’ve driven over $10 billion in sales and over 24 million leads for our clients. We focus on putting our clients’ success first.

Our clients love the work we do for them. We have over 1,100 client testimonials from a variety of industries. Check them out to see what it’s like to partner with a top email marketing company like WebFX.

Learn more about email marketing

If you want to learn more about how you can get an effective email marketing campaign that helps leads convert, contact us online or call us today at 888-601-5359 to speak with a strategist.

We look forward to hearing from you!