Top Lead Generation Services For Your Business
The most important part of any marketing strategy is generating qualified leads. Getting your target audience into your sales funnel is essential for making sales and earning new customers and clients.
A well-designed site with lots of traffic is great, but ultimately won’t have an impact on your business unless those visitors take action towards becoming customers. And without an effective lead generation strategy, your impressive traffic numbers may never translate into revenue.
It can be challenging to generate quality leads, but WebFX’s lead generation services make it possible to reach and convert the right audience. Contact us today to speak with a strategist, or keep reading to learn more about what it takes to successfully generate leads online!
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1. Search engine optimization (SEO)
Search engine optimization, or SEO, is a strategy for improving your rankings in search engine results for searches related to your business. The goal of is to boost your brand’s online visibility and attract more visitors to your website.
Today’s consumers often begin their searches for products and services on search engines like Google — so if you want to reach them, you need to show up in search results for the keywords and phrases they’re searching. SEO involves taking several steps to improve your rankings and attract qualified leads.
1. Optimize your site for keywords
Keywords play an important role in helping people find your site. When users conduct searches, they are using specific words and phrases to indicate what they need. If you want to show up in search results your target audience, the keywords they’re searching need to be on your site.
When selecting keywords for your SEO strategy, aim for “long-tail” keywords. These are keywords that contain three or more words, while “short-tail” keywords only contain one or two. There are many sites trying to rank for various short, broad keywords, but the more specific a term, the less competition for spots in search results.
For example, a dental practice may target the following keywords to attract dental leads:
- dentist in [city]
- dentist open on saturday
- emergency dentist pediatric
With these long-tail keywords, the practice can reach its exact audience.
Once you choose your keywords, you’ll need to incorporate them in relevant places throughout your site. You can include them in your headings, title tags, and in the main copy on each page. This helps search engines determine what each page is about and rank it accordingly.
That being said, you’ll need to avoid keyword stuffing, or overusing keywords. This can result in a penalty from search engines and have a serious negative impact on your rankings.
Use your target keywords naturally throughout your pages, and search engines will be able to understand what each one is about. If optimized correctly, your site can start to rank well and attract traffic from users searching for the information your pages contain.
2. Earn links from other websites
Links from other websites are an important factor in how well your site ranks in search results. The more credible sites link to your pages, the higher you’ll be able to rank for your target keywords. This means that earning links from reputable websites is an essential step for SEO.
The first step to earning links is creating content. The more valuable content you have on your site, the more other sites are more inclined to link back to your information. Whether you write blog posts or create original infographics, it’s beneficial to have content for other sites to link to.
Once you publish interesting, original content, you can share it on social channels and encourage editors and bloggers to check it out. If they like it, they may share it with their readers or incorporate certain information into their own posts, then link to you as the source.
You can also search to see if anyone has previously mentioned your brand without linking to your site. If so, you can email the site owners or editors and ask them to add a link to you.
3. Improve your user experience
A poorly-designed website can result in users leaving your site and returning to the search results. If too many users do this, Google and other search engines see this as a sign that users don’t enjoy visiting your site, which can negatively impact your rankings. You want to keep users on your pages, and accomplishing this goal requires providing a positive user experience.
Beyond being visually well-designed, your site’s navigation should be easy to use. If users are confused or unable to find the information they want, they’ll likely become frustrated and leave. A logically organized navigation setup will prevent this issue and help your visitors find the information they need to become a customer.
Users also don’t want to wait around for slow pages to load. They want access to information as quickly as possible — so if your pages don’t load within a few seconds, people will leave. This will increase your bounce rate and cause your rankings to suffer.
If you’re not sure if your site is slow, you can use Google PageSpeed Insights to check your website’s performance. This tool shows how quickly your pages load and provides suggestions you can use to improve.
If you operate a construction company, for example, and want to get more construction leads, you may assess the speed and usability of your service and contact pages. Based on what you find, you could increase your page speed and improve your contact form, making it easier for people to become leads.
4. Update your site consistently
SEO isn’t a one-time process. You’ll need to update and add new content on a regular basis, and identify and fix any issues on your site.
If you have broken links in your content, for example, you’ll need to replace them with working links to external resources or other pages on your site. When Google crawls your pages, it notices broken links and other issues, which can negatively impact your ranking.
You’ll also want to update any old or outdated information on your pages. If users come to your site seeking helpful information, and find outdated tips or resources from years ago, they’ll leave. This not only negatively impacts your rankings, but can also negatively impact your brand’s reputation. Make sure all of your pages are as current and updated as possible, and you’ll be much more successful in attracting and retaining site visitors.
Plus, the better content you provide, the more likely your visitors are to want to become clients — meaning more leads, and more opportunities for your business.
2. Pay-per-click (PPC)
Pay-per-click, or PPC, advertisements are another great way to generate leads. These are the advertisements that appear at the top of search results based on the keywords a user searches, and they’re based on a bidding system in which advertisers determine how much they’re willing to pay for each click to their site for any given keyword.
PPC ads are highly effective because they let you reach users as they’re actively searching for specific information. For example, if you’re an accountant, you can pay to show up in search results for “accountant Harrisburg PA” — whether you’re ranking for that keyword organically or not.
PPC is a great method for attracting qualified leads. People who click on these advertisements are actively searching for products or services, meaning they’re likely already closer to conversion than people who see your advertisements as they’re doing other things online.
Sixty-five percent of all high-intent searches result in the person clicking on a PPC ad. This means that when you run PPC campaigns, you can reach the users who are searching with the intention to buy.
Plus, PPC visitors are 50% more likely to buy than organic visitors. So even if you’ve already established strong organic rankings, placing ads for your most valuable keywords can help you attract the users who are ready to buy.
PPC also gives you control over your budget. You can set daily and campaign limits, so if you only want to spend a certain amount on your ads, you can be sure you’ll never exceed that amount.
With well-managed campaigns, PPC is a great way to attract qualified leads. These ads let you target users based on intent and can help you maximize your digital advertising ROI. But in order to get the results you want, there are a few steps you’ll need to take.
1. Focus on long-tail keywords
The first step in creating an effective PPC campaign is selecting the right target keywords. Many advertisers make the mistake of targeting broad keywords with only one or two words, like “manufacturing.”
This is an extremely broad search and a keyword that thousands of advertisers could be targeting. This means it will be more competitive to advertise for and will require a higher bid.
Plus, it doesn't give much insight into what exactly the user is looking for.
Instead, you’ll want to target “long-tail” keywords or phrases with three or more words that are more specific. For example, you could replace the example above with “manufacturing services in Harrisburg PA” to generate qualified manufacturing leads.
The more specific a keyword, the more likely it is that the user already knows exactly what they’re looking for — and the more ready they’ll be to become a lead.
2. Optimize your bids
PPC ads work on a bidding system, where your bids represent the amount you’ll pay every time a user clicks on one of your advertisements. Bids vary by keyword, so you can opt to place higher bids on the keywords that generate the best results for your business.
Targeting long tail keywords will help keep your bids relatively low, since they often have less competition. Still, you’ll want to keep your cost-per-click (CPC) reasonable, which means you’ll need to spend some time managing and adjusting your bids.
You’ll want to do some keyword research to see a good bid is for your keyword. Tools like Google Keyword Planner can give you bid estimates to help you determine your maximum bid. Your bid should be appropriate for the keyword you choose.
Shorter keywords have a higher CPC because there is more competition, and you’ll need to outbid lots of other advertisers. The bids can go as high as $50 per click. The more specific your keywords, however, the fewer advertisers you’ll need to compete with — and the lower bid you can place.
It is important to remember that you aren’t committed to this bid amount, either. Platforms like AdWords let advertisers adjust bids as needed, so you can always update your campaigns based on performance.
3. Update your ads regularly
Your maximum bid, along with other factors like quality score, will determine your position. In order to improve your quality score, you need to regularly monitor and update your campaigns. Your quality score is Google’s rating of your ad and keywords, and is one of the factors that determines your ad placement.
It is important to see if your ads are performing well. If you are receiving a lot of clicks, this will improve your quality score because it sends a positive signal to Google that your ad is relevant to users’ interests.
If you aren’t seeing positive results, you need to update or change your ad. You may need to try different keywords that are more relevant to your advertisement or change your ad to fit your keywords better.
3. Content marketing
Most of your visitors won’t be ready to convert during their first visit to your site. Many people begin their online searches by looking for information about what they need and how they can fulfill that need. Content marketing is a great way for you to attract these people to your site.
Content can be anything — blog posts, videos, infographics — that provides users with helpful information related to your industry. Let’s say, for example, you own an HVAC business. You can publish pages on your site with helpful information about common plumbing issues, like clogged drains and broken pipes.
If someone experiences a problem with their plumbing, they’ll turn to Google to figure out how to solve their problem. Then, they can stumble across your blog post with helpful tips and use the information to fix the issue — and continue on with their day.
So, how does this practice benefit your business if this user isn’t calling you to utilize your services?
Content marketing is about making an impression and establishing your business as an authority in your field. Even though not all of your visitors will need to contact you during their first site visit, they’ll likely need a plumbing service sometime in the future.
This is when they’ll remember your business. They’ll remember reading your content and utilizing your advice, and they’ll think of you as trustworthy because you provided helpful information. As a result, they’ll choose you over your competitors.
Content marketing gets people associated with your brand so they’ll convert later down the line. This is a very effective method that generates 3x more leads than traditional marketing. When you bring people to your site and provide valuable information for free, they’ll remember you when they have a need that they can’t address on their own.
And in some cases, you may convert people right away with your content. If they read your post and see that the job is too much for them to handle, they can contact you for help. Since they’re already on your site, they’ll be more likely to contact your business over another.
Content marketing generates valuable leads, and businesses that use content are 6x more conversions than businesses that don’t utilize it. This is a great opportunity for your business to gain more valuable leads.
4. Email marketing
Email marketing is one of the best lead generation services because it lets you directly contact people who’ve already shown interest in your business.
This method is great for generating leads because your recipients want to receive emails. In fact, sixty-one percent of consumers enjoy getting weekly promotional emails.
The first step in any email marketing campaign is building a list of subscribers. You can add signup forms to your website in strategic locations, with compelling calls to action encouraging visitors to subscribe.
Some marketers make the mistake of buying email lists, but this is never a good idea. Users who don’t sign up to hear from you will be annoyed when you start showing up in their inboxes. At best, they’ll delete your emails — and at worst, they’ll mark them as spam and make it difficult for you to reach the users who do want to hear from you.
Since your subscribers are already interested in your business, you just need to create compelling emails that will lead them towards conversion. They may be considering one of your products or services already. A well-strategized email can help them go from thinking about it to purchasing.
When you collect emails from people who want to hear from you, however, you establish an audience that is likely to turn into qualified leads. They’ve already indicated that they want to receive special offers, news about your business, or other information.
Once you have a list of subscribers, you need to send emails that move them closer to conversion. With tools like MyEmailFX, you can create compelling and personalized emails that will entice recipients to open them. Once you’ve sent them, you can monitor how people interact with your emails to see which ones are successful or unsuccessful.
When you figure out which emails work best for your subscribers, you can turn them into leads. You can create more compelling emails that fit their wants and needs. By offering them things they need, they are more enticed to utilize your business to fulfill that need.
Email is a great way to generate qualified leads because it allows you to focus on people who are already interested in your business. As a result, it has a potential ROI of 4400%! With the right campaign, this can be an extremely valuable channel for any business.
5. Social Media
With 2.3 billion users across a variety of platforms, social media can be a valuable lead generation channel for any business. Facebook, Twitter, Instagram, Pinterest, and LinkedIn can all help businesses reach and connect with customers, though the best platforms to use depend on your needs and goals. are a better fit for your business than others.
If you’re not sure which platforms are right for your business, an experienced social media agency can help you evaluate your options and select the best ones. Then, they’ll determine the best way for you to use these platforms to reach your target audience. In most cases, this involves sharing company updates, links to content on your site, and paid advertising campaigns.
Social media is valuable because it enables you to connect with your target audience in a more interactive way. If your followers are interested in what you post, they can comment on it to start a conversation or share it with their friends. This helps you build a community and connect with people you may not have otherwise.
Plus, these platforms influence buying decisions. Seventy-four percent of people turn to social media when they’re considering making a purchase — so with a strong social media presence, you can show them that your company is the right choice.
Lead generation services from WebFX
If you want to generate more valuable leads for your business, WebFX can help. We’re a full-service digital marketing company and we’ll work with you to create a comprehensive lead generation strategy that gets the results you need.
When you partner with us, you’ll get a custom campaign tailored to your goals. We’ll determine which channels are the best for your business, as well as the best strategy for each of them. Plus, with an in-house team of over 150 digital marketing experts, you can be sure that you’re working with the best in the industry.
We provide all of the services listed on this page and more, and we know what it takes to get real results with digital marketing. In fact, we’ve driven over 3 million leads and $700 million in sales for our clients — and we want to do the same for your business.
Want to learn more?
Lead generation is an essential step in growing a successful business, and we want to help you get the results you need. Check out our 550+ client testimonials to learn more about what it’s like to partner with WebFX!
If you’re ready to learn more about how you can start generating more qualified leads, call us today at 888-601-5359 to speak with a strategist, or contact us online for more information. We look forward to helping your business start generating the lead you need!
Call 888.449.3239 or contact us online today to see how WebFX can improve your online performance.