Earn, Nurture, and Convert More Leads With a Top Lead Generation Agency

How our lead generation agency generates leads

For many businesses, lead generation is not only challenging but also expensive. That’s why our lead generation firm uses digital marketing to generate qualified leads. With online marketing, lead generation not only becomes easier but also more cost-effective.

A few examples of the digital lead generation services we use include:

SEO

With SEO, our lead gen agency helps your business appear and rank at the top of search results for searches relevant to your industry, company, and target lead. A manufacturing business, for example, may target searches like, “hose fittings manufacturer” or “custom pipe fittings manufacturer.”

SEO matters to lead generation because most business buyers rely on search to research products and brands. More than 70% of business buyers, for example, start their product research using a search engine like Google or Bing.

Our B2B lead generation agency helps you reach these buyers through our SEO services.

BROWSE SEO PLANS

PPC

Pay-per-click (PPC) advertising is an aggressive, yet cost-effective lead generation strategy that many companies use. With PPC, your business launches advertisements targeted towards your ideal lead. These ads appear on search engines and trusted websites.

PPC maintains an impressive return on investment (ROI) of $2 for every $1 spent because of its pricing model. Unlike traditional advertising, which often requires upfront payment, PPC only requires payment when someone clicks on your ads. Since you set a PPC budget, you also prevent overspending.

As your lead generation firm, we help your company develop a competitive PPC strategy. With targeted campaigns, your business can reach the most qualified and valuable leads instantly, which amplifies the ROI and value of PPC.

BROWSE PPC PLANS

Content marketing

Content marketing serves a critical, long-term role in lead generation.

With content marketing, your business can create and publish evergreen content that generates high-value leads for your company continually — even years after publishing the blog post, guide, or article on your website.

When you make WebFX your lead generation partner, you can trust our team of lead generation experts, copywriters, and editors to produce relevant and accurate content that targets leads in every stage of the funnel.

BROWSE CONTENT MARKETING PLANS

ABM

ABM offers your business a hyper-targeted and super-effective solution to lead generation.

Using ABM, your company can target specific accounts and market yourself to them through strategies like social media advertising, email marketing, PPC advertising, and more. Plus, with our lead generation agency, you get call and lead tracking to measure the direct performance of your campaign.

Take advantage of ABM with our lead gen agency and start signing your industry’s dream clients.

BROWSE ABM PLANS

Email marketing

Email marketing is one of the most effective lead generation and lead nurturing strategies. With tactics like segmentation, personalization, and more, your company can make the most of email marketing when it comes to lead generation and lead nurturing.

Start earning email marketing’s impressive ROI ($44 for every $1) by working with our lead gen agency.

BROWSE EMAIL MARKETING PLANS

Contact us online to learn more about the lead generation strategies we offer!

How our lead generation company measures client success

At WebFX, our lead generation company measures our clients’ successes by looking at the metrics that not only matter to your business but also impact your business. These metrics can include leads generated, conversion rates, monthly sales, and more.

In MarketingCloudFX, our client-exclusive marketing software, we help your team monitor and track these metrics too. With MarketingCloudFX, for example, you can see the leads generated from different strategies, as well as the total ROI from online marketing.

As your B2B lead generation agency, we have the simple goal of helping your company achieve real, measurable results, like leads, sales, and revenue. We want to help your business accomplish those goals, as well as bigger ones, like growing your in-house team, product offerings, and more.

What is lead generation?

Before we get into more details about working with a lead generation agency, it’s important to define lead generation and understand how it affects your company.

Leads keep your business alive. Without a steady stream of leads, your company won’t say afloat.

In short, lead generation is the process of identifying and cultivating potential customers, so they purchase and remain loyal customers.

The goal of lead generation is to entice your target audience to learn more about your products and services and ultimately purchase.

When you see an increase in leads, sales, and revenue, you’ll know your lead generation strategy is working.

Why work with a lead generation agency?

You could implement a lead generation strategy on your own, but it’s a much better choice to hire a digital lead generation agency to craft the perfect campaign for you.

There are a few reasons why hiring a lead generation marketing agency is better than DIY lead gen:

1. They have access to software that can turbocharge your lead generation campaign
2. They have a team of experts working together to craft a custom, cutting-edge lead gen strategy
3. They know how to optimize campaigns to drive the best ROI
4. They can save you time and money

The main reason? A lead gen agency can turn your company around — especially if you’re not satisfied with your sales or revenue.

What can a lead generation agency do for your company?

A lead generation agency can help you drive leads for your company, but how do leads affect your company as a whole?

Keep reading to learn five incredible benefits a lead generation marketing agency can provide your business.

1. They can help you increase revenue YoY

If you’re not happy with your bottom line, an online lead generation agency can help.

When you work with an agency, they know their stuff. They’ve likely been in the business for a while and have worked on numerous campaigns they can draw experience from.

They know what works, and they know how to put together a campaign specific to your industry to drive the leads that increase your company’s bottom line.

By improving your lead generation strategy, you’ll be able to attract and convert more interested customers.

2. They can suggest other digital marketing strategies

When you work with a digital lead generation agency that offers a laundry list of other digital marketing services, you’ve hit the jackpot.

Lead generation isn’t a single strategy — it involves a lot of digital marketing tactics that work together to generate ideal leads for your company.

For example, if you operate a construction company and want to get more construction leads, your agency may recommend several strategies to help achieve your goals. They may suggest SEO, for instance, in addition to a PPC campaign.

That said, it’s important to work with a lead generation marketing agency since they have experience with tons of other digital marketing strategies that can work together to drive astronomical results for your company.

3. They can unite your digital marketing efforts

Not only do full-service lead generation companies offer a full list of digital marketing strategies, but they also know how to make campaigns work together.

For example, your lead generation consultant won’t simply implement an SEO strategy and let it do its job. They’ll likely suggest other digital marketing strategies that work well with SEO to increase your lead generation’s effectiveness.

4. They can implement everything for you

If you’re worried about implementation, your lead generation agency will take care of everything for you. When you hire a leads agency, you won’t have to lift a finger when it comes to your campaign.

Agencies are fully staffed with lead generation specialists that know how to implement your lead generation services to make them work to their fullest potential.

5. They can monitor your success

If you have a strategy in place already but aren’t monitoring it regularly, it’s likely a waste of your time. This might sound harsh, but it’s true.

Let’s say you bake cookies once a week, but you never taste them. Instead, you just hand them off to your coworkers. They might say the cookies are good, but if you’ve never tried them, you won’t know how you can improve your recipe.

The same goes for your lead generation campaign.

If you don’t monitor and test the results, you’ll never know how you can improve. This can lead to a stagnant campaign that doesn’t drive results for your company.

But when you work with a lead generation agency, you can rest assured that they have the software available to monitor and test your efforts to ensure that your campaign is driving as many leads as possible.

How to choose the right lead generation marketing agency for your business

With so many lead generation agencies out there, how do you know which one is right for you?

Read on for some tips.

1. Do plenty of research

If you want to find the perfect digital marketing agency to work with on lead generation, you’ll need to do your research.

Here are some questions you should seek to answer during your search:

1. How long have they been in business?
2. What industries do they serve?
3. Where are they located?
4. How much do they charge for their services in comparison to other agencies?
5. Can you talk to a real person when you call on the phone?
6. Do they publish their pricing online?
7. Are they a full-service digital marketing agency?
8. Do they have good reviews?
9. Do they have a lot of positive testimonials?

The answers to all of these questions can help you decide if an agency is the right fit for your business.

2. Don’t settle for the first, or second, or third agency

Just because you find three agencies that look “okay,” don’t settle.

If you’re not over the moon about the lead generation agencies you’re researching, wait until one comes along that makes you feel 100% comfortable.

Keep in mind, choosing the right lead generation agency can make or break your ability to earn more leads, sales, and revenue.

3. Make sure they fit your budget

Budget is an extremely important part of selecting an online lead generation agency. You should start your search by setting a budget and sticking to it.

If you overspend in one area, it can quickly snowball and cause your finances to go downhill. You should never count on the leads that an agency can drive for you to earn back what you overspent.

There is an agency out there for everyone, and you should be able to find one that offers exactly what you’re looking for within your price range.

4. Determine how long they’ve been in business

You’ll want to search for a lead generation marketing agency that’s been in business for at least a decade.

When you find an agency that’s been in business for 10+ years, you know that they’ve been able to serve tons of clients, and more importantly, drive results for them.

If they weren’t creating great lead generation campaigns for their clients, it’s unlikely that they’d be in business for that long.