6 Ways You Can Generate Leads with YouTube
On this page, we’ll explain how you can use YouTube to generate leads online. If you’d like to speak with a specialist, you can reach us at
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1. Optimize your channel
Videos can be a valuable part of your lead generation strategy, and you can optimize your YouTube channel to increase leads. To start, figure out which keywords and phrases people search in order to find your videos. You can then add a keyword rich description to your YouTube channel. In addition, you can add links in your channel description that direct viewers to landing pages where they can find more information about your business. This can send highly targeted traffic to your website. After all, if people are watching a video about a particular product or service, they’re probably interested in finding out more information.
2. Optimize your videos
In addition to optimizing your channel, you can also optimize individual videos to generate more leads. Google indexes YouTube videos, so when you include keywords and your brand name in a video’s title, you have the potential to show up multiple times in the same search results. To optimize your videos, you can include keywords in your video descriptions, and shortened links with calls to action that encourage people to visit your website or a landing page with a special offer. You can also take advantage of YouTube’s tagging feature, which determines the relevance of your videos and groups similar videos together. This will help your video appear as a “related video” when viewers watch similar content.
3. Provide engaging content
If you want to convert viewers into customers, your videos have to be engaging. You can do this by providing content that:
Educates viewers
Businesses can use YouTube to educate potential customers about the products and services they provide. If your products have unique features, you can create a video that demonstrate how to use them and explain why people should purchase from your company.
Answers questions
You can also use YouTube to anticipate and answer viewers’ questions. Do you provide complex products or services? YouTube is a great way to simplify your offerings and present them to viewers in a way that is easy to understand.
Includes calls-to-action
Do you want people to visit your website or take advantage of a special promotion? Let them know in your videos. If someone is speaking in the video, this can be as simple as having them end with “for more information, visit our website at…” You can also add text calls-to-action with titles and captions. For added interactivity, include call-to-action buttons in your videos that people can click to find out more information or make a purchase.
4. Encourage comments and subscribers
To YouTube, higher ratings and more comments indicate more relevant videos. This means it’s a good idea to encourage people to comment on and give your videos a thumbs up. In addition, you can comment on other people’s videos in your niche. By leaving comments on other people’s videos, you can position yourself as a leader in your field.
This also encourages people to visit and possibly subscribe to your channel. And when people subscribe to your channel, they are automatically notified of your new videos. Creating awareness of your new content is vital for lead generation on YouTube.
5. Partner with YouTube influencers
Instead of trying to grow a subscriber base on your own, you can partner with YouTube influencers in your industry. If you collaborate on videos that relate to both of your interests, you will gain access to their audience.
Not only will this help you increase leads and conversions, people will view you as a leader in your field and subscribe for more helpful videos.
6. Embrace paid YouTube ads
YouTube has a variety of targeting options, including contextual, behavioral, geotargeting, retargeting, and search, to ensure that your ads reach the intended audience. With YouTube paid ads, you can reach the most qualified leads—people who are likely interested in the products and services you provide.
You will only pay when people engage with your advertisements for 30 seconds or more, so if people skip over your advertisements, you won’t pay a cent.
In addition, YouTube has built-in analytics that makes it easy for you to evaluate the performance of your ads and adjust your strategy.
Want to generate more leads for your business?
Do you want to learn more about how to use YouTube to generate leads for your business? At WebFX, our team of lead generation experts understands what it takes to drive results on YouTube
If you’re looking to reach new customers with the largest video-sharing site, we can help. Contact us today to learn more about our custom lead generation plans. We’re excited to work with you!