Our Dallas lead generation services
Discover the best lead generation services for growing your Dallas company’s revenue.
Search engine optimization (SEO)
The foundation for almost all digital marketing strategies, search engine optimization (SEO) also helps with lead generation. SEO refers to numerous strategies used to boost your site’s rankings in search results for keywords related to your Dallas business.
How? By utilizing a series of techniques, including:
- Researching relevant keywords for your services and products
- Creating original content for your website and blog
- Earning links to your website from other respected websites
- Optimizing page speed for your website
- And more!
For an in-depth look at search engine optimization, check out our SEO guide.
Maximizing your online presence and ranking in search results is critical. The reason is that 80 percent of shoppers start their product research online, plus search engines offer a close rate of 14.6 percent, versus the 1.7 percent rate of traditional marketing outlets.
Meaning, 14.6 percent of users that find your website in organic search results will convert.
Implement a powerful SEO campaign into your company’s digital marketing plan, and you can boost your rankings for relevant keywords. That’s extremely valuable for lead generation, as the first position in search results gets 33 percent of all traffic.
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Pay-per-click Advertising (PPC)
Pay-per-click (PPC) advertising is one of the most cost-effective digital marketing strategies. With PPC, you’re creating advertisements that appear before organic search results, and you choose the keywords you want to trigger your ads.
How is PPC cost-effective? A few reasons include:
- Payment: With Google Ads, you only pay when someone clicks on your advertisements. Google doesn’t charge you for displaying your ad. While you may run PPC campaigns on other search engines, Google is responsible for more than 90 percent of clicks on paid advertisements.
- Clicks: Most users click on PPC ads. In fact, more than 45 percent of clicks go to the top three PPC ads — in PPC, a bidding and a ranking system influence the position of your ad in search results. No matter which position you have, however, your ad will show above organic listings.
- Conversions: PPC also offers a high conversion rate. In fact, people that click on your advertisement are 50 percent more likely to convert than organic users that visit your website. That’s why PPC offers a return on investment (ROI) of $2 for every $1 spent.
For many Dallas companies, PPC is a top choice — it’s cost-effective and proven for lead generation.
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Social Media Marketing
With more than a billion daily users on Facebook alone, it’s surprising that only 26 percent of businesses use social media for digital marketing. Whether you’re a B2B or business-to-consumer (B2C) operation, social media is a proven tool for lead generation.
In fact, more than 65 percent of marketers find that social media works for lead generation.
While many users rely on social media for keeping up with friends and family, it’s also become a platform for product research and review. More than 80 percent of users, for instance, use social media for getting advice on a purchase.
A few platforms businesses trust for lead generation include:
- Facebook
- LinkedIn
- Twitter
If you’re ready to use social media for generating leads — as well as nurturing them — do some in-depth research into your audience’s preferred platform. If you’re marketing to an older audience, such as the Baby Boomer generation, you may want to try Facebook versus Twitter to reach them.
Why? Only 19 percent of U.S. adults that are 50 years or older use Twitter. In comparison, 65 percent of that audience use Facebook.
For social media lead generation and nurturing, it’s essential that you do more than share content. You should also interact with your followers. If someone posts a comment about your recent article, for example, respond.
Or, if a user leaves a review about your product or service, follow-up with them — even if the review’s negative.
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Content Marketing
A third technique for lead generation is content marketing. A significant amount of business-to-business (B2B) marketers use content marketing — more than 80 percent. One reason is that it generates three times as many leads as traditional marketing.
What does content marketing include? Unique and relevant content, such as in the following formats:
- Videos
- Guides
- Webinars
- Infographics
- Blog posts
- And more!
If you utilize content marketing for lead generation, you can use email and social media marketing too.
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Ad Retargeting
It’s not uncommon for qualified leads to visit your website but fail to convert, such as by contacting your team or purchasing your product. With ad retargeting, you can remind these prospects about your company and its services or products.
For many Dallas businesses, ad retargeting is an essential piece of their digital marketing campaigns. Why? Users that receive a retargeting ad are 70 percent more likely to convert, which helps your company increase its revenue.
If you’re unfamiliar with ad retargeting, it works by displaying your ads to users that have left your website. Via cookies, which are small files stored in a user’s browser when visiting a website, you can re-target these users through display ads.
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Email Marketing
One of the most successful channels for content marketing, as well as lead nurturing, is email.
In fact, more than 40 percent of organizations find that their email marketing strategy is one of the most effective channels for nurturing leads. A bonus for many Dallas companies is that email marketing offers a high return of $44 for every $1 invested.
How can you nurture a lead through email marketing?
Create a campaign that delivers helpful and relevant information to your email subscribers. This information can include posts from your company’s blog, as well as articles from go-to industry websites.
A few examples of different types of email marketing include:
- Newsletters
- Drip campaigns
- Thank yous
Boost your email marketing campaign even more by segmenting your subscriber list — marketers that segment their email lists have seen a 760 increase in their revenues. Segment your list by analyzing your different customer types, as well as the stages of your sales funnel.
If you’re new to email marketing, our team can help. From developing to designing your email marketing campaign, we can take care of everything — which lets you focus on other marketing priorities. If you’d like to create an email marketing campaign now, try the easy-to-use EmailMarketingFX.
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