Learn about lead generation and how our Harrisburg lead generation agency will use its decades of experience and AI-powered marketing tech to help your company succeed.
Get started with lead generation in Harrisburg, PA
As the capital of Pennsylvania and the hometown of WebFX, Harrisburg is a bustling city with thriving businesses in the service, education, and tech industry. To keep your company on top, however, it’s essential to not only retain your customers but also to drive new leads.
At WebFX, we can help with that. We’ve generated more than three million leads, plus more than $1 billion in revenue for our clients. That’s why we boast a client retention rate of almost 100 percent, plus hundreds of testimonials that emphasize the award-winning service of our firm.
Learn more about lead generation for your Harrisburg company by exploring our mini-guide. Or, contact our team to talk about improving your lead generation strategy — you can also chat with us on the phone by calling 717-609-0360!
WebFX has partnered with numerous local businesses in Pennsylvania to help them grow with digital marketing. We've helped to implement campaigns including SEO, PPC, email marketing, and beyond.
Top lead generation strategies for Harrisburg businesses
We use the best lead generation strategies to earn your Harrisburg business more revenue.
Search engine optimization (SEO)
A feature of every lead generation strategy, search engine optimization (SEO) improves the quality and number of your leads. This is done with an umbrella of strategies that increase your ranking in organic search results.
A few examples of those techniques include:
If you want to learn more about SEO, check out our beginners guide to SEO.
In some cases, companies won’t prioritize SEO in their lead generation strategies because it takes time to see the results. While search engine optimization requires a long-term investment, it does offer a return on that investment (ROI) when you consider user behavior.
For example, 33 percent of all search traffic goes to the first search result listing on Google. Not to mention, almost 15 percent of users that click on an organic search result will convert — for traditional marketing, that number’s less than two percent.
Pay-per-click Advertising (PPC)
For Harrisburg businesses, pay-per-click (PPC) advertising is one of the most cost-effective advertising options. It offers a $2 return for every $1 spent, plus users who click on your PPC ads are 50 percent more likely to convert than an organic visitor since they’re near the bottom of the buying funnel.
PPC ads also appear above organic search results, as shown below. You can tell them apart from organic listings because they feature a small green icon that says, “Ad,” which appears beside the advertising website’s URL.
Since 50 percent of users can’t tell the difference between advertisements and organic search results, you don’t have to worry about ads pushing users away. In fact, more than 45 percent of page clicks go to ads.
If you’re creating a PPC ad campaign, it’s critical that you invest some time in keyword research. By understanding what your ideal lead wants and searches for, you can optimize your ads for search results and earn more qualified leads.
While more than 65 percent of marketers view social media as a successful tool for lead generation, only 26 percent of companies use social media in their digital marketing plans. That usage gap is an area of opportunity for your Harrisburg business.
By incorporating social media marketing into your lead generation plan, you can connect with valuable leads and nurture them through your buying funnel. Whether that’s through sharing content from your website to engaging followers with social media polls, you can make your company their top choice.
A few of the most common platforms for lead generation and lead nurturing include:
Depending on your audience, you may utilize another platform, such as Instagram or Pinterest.
Content marketing is another effective strategy for lead generation. That’s why more than 80 percent of business-to-business (B2B) marketers use it to generate qualified leads. It includes several different strategies and techniques though, which is why many companies partner with the WebFX team.
With this lead generation strategy, you’ll create unique and helpful content for your audience, such as:
In most cases, you’ll publish this content to several different platforms, including your:
- Social media
While time-intensive, content marketing is worth the investment. In fact, compared to traditional marketing, it generates three times as many leads. Plus, it’s an excellent strategy for engaging target audiences, improving client retention rates, and establishing industry leadership.
It also offers an impressive ROI of 4400 percent — that’s $44 for every $1 invested!
To optimize lead nurturing, segment your audiences. That way, you’re sending relevant content to your audiences, versus one-size-fits-all emails that lack value. It’s a step that can lead to substantial revenue gains too — up to 760 percent in some cases.
If you’d like to maximize the power of your email marketing strategy more, consider personalizing your emails. That can boost conversion rates by 10 percent, plus improve consumer perceptions of your brand.
While users are more likely to convert through a PPC ad, not all of them will. That’s where ad retargeting comes in to use.
With this method, you can show ads to users who visited your website but didn’t convert. Ad retargeting works whether users visited through an organic search result or PPC ad.
These ads appear across Google’s affiliate network, which includes websites that allow display ads. A website that publishes content on your industry, for example, may feature display ads next to articles.
As audiences are 70 percent more likely to convert, ad retargeting plays a critical part in lead generation.
Ready to get started?
Are you interested in learning more about how your business can use Internet marketing to increase your sales and attract more customers?
Contact us today to speak with a strategist and hear about our custom plans.Get your FREE Quote now
Advantages of powerful lead generation
A powerful lead generation strategy offers your company immense benefits in the marketplace.
1. More qualified leads
It’s critical that you generate not only leads but qualified leads. Otherwise, your team invests their time into a potential client that’s not an ideal fit and that’s not likely to convert. By helping you earn qualified leads, WebFX maximizes the time of your sales team.
2. More revenue
With more valuable leads, you can improve your revenue. With more funds, your Harrisburg business can invest in several areas, from more marketing to more facilities to more staff. No matter how ambitious your profit goals are, our team can help you meet them — just look at our portfolio.
3. More growth
The benefits of lead generation operate in a cycle. With more qualified leads and more revenue, you will grow your company and its market share. As you earn conversions and profit, your company becomes more recognized in your industry.
Mid-Size Businesses Trust WebFX
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WebFX is an award-winning Harrisburg lead generation company
At WebFX, we offer game-changing lead generation services for Harrisburg companies. With more than two decades of experience and 1.6 million hours of experience, we know how to drive qualified leads for your business.
While other agencies take a one-size-fits-all approach to lead generation, that’s not our style. We customize it to your industry, business, and audience. That results in valuable leads that drive revenue and growth.
Plus, our prices are transparent, and so are our personalized quotes.
We keep our reporting transparent too. With MarketingCloudFX, which is our proprietary and industry-leading software for tracking ROI, you can see the results we’re driving in real-time. Even better, your dedicated account manager reviews these numbers with you one-on-one.
Our testimonials show that we drive results and satisfaction. That’s why our Net Promoter Score (NPS), which describes a client’s satisfaction and likelihood to recommend a company on a scale of -100 to 100, is almost 100. In comparison, most of the world’s Fortune 500 companies rank below 50.
Improve your lead generation
Send your lead generation strategy to new heights with the award-winning WebFX team. Give us a ring at 717-609-0360 to chat about your lead generation pain points, plus company goals — or contact us online!
We're not your typical
Digital Marketing Agency.
Our team is made up of award-winning designers, developers, and Internet marketers. For us, it’s not just a job — it’s a driving passion. And that passion has led to some of the best work on the web.
Don't take our word for it! We're proud of our many customer testimonials on Clutch. We've earned a 4.9 out of 5 with over 175 ratings.