Tampa Web Design Services

Once you have users on your site, you need to keep their attention. When you lose a visitor’s attention, you risk them leaving your site.

By keeping a user’s attention, you can keep them focused on thinking about your brand, services, or products. This will help you nurture those leads and move them towards conversion.

The best way to hold someone’s attention is through compelling content. Content that keeps visitors interested includes videos, infographics, and downloadable content. It gives visitors a great way to interact with your business and learn more.

Once you have their attention, you’ll want them to navigate around your site to learn more about your business. This brings us to our next principle.

When people are on your website, you want them to visit different pages and learn more about your business. Therefore, it is so important to create a functional navigation. You don’t want users to struggle to find the information they need.

We want users to remain on your site and learn about your business, so we focus on creating a simple and functional navigation for your business. There are hundreds of styles your business can choose from, so you’ll need to pick the style that is best for your business.

Once you have a great and functional navigation, you can focus on giving users a sense of direction.

Direction is an important part of keeping people on your site. This is how you get people to proceed on your page. After finding a page (through your great navigation), you want to tell them how to proceed on the page.

The most common direction is scrolling down. This is a simple way to get people to progress further on your page. It is important, however, to remember the device a user is using.

This is where your responsive design will come into play. Your website needs to adapt for the type of device. It is easy for a desktop user to scroll down a page, but a mobile user will have a harder time scrolling because they user their fingers to scroll (which makes it take longer).

By creating a sense of direction and adapting to each device a user uses, you’ll be able to keep leads on your site longer.

When someone visits your site, you want them to take a certain action.

If you want to encourage people to do something, you’ll need to include calls to action (CTAs). CTAs tell visitors what to do next. They give them a sense of direction and tell them what to do next.

There are numerous actions you can encourage your audience to take. You can encourage them to sign up for emails, download content, or make a purchase. Regardless of the action, you want to use a CTA to encourage your visitors to take that action.