What Is a B2B SEO Agency? (And How to Choose Yours)

What is a B2B SEO agency?

A B2B SEO agency helps business-to-business organizations improve their online visibility in organic search results. Common tasks for B2B SEO agencies include developing strategies, researching keywords, writing content, and reporting results. With a B2B SEO agency, businesses can use their improved visibility online to generate more leads and revenue from the web.

What does a B2B SEO agency do?

A B2B SEO agency helps businesses earn more organic traffic, leads, and revenue from the web by optimizing the company’s website for search engine optimization (SEO). In B2B SEO, optimizations encompass three areas: On-page, off-page, and technical SEO, and occur on a regular or one-time basis.

What should a B2B SEO agency do?

Based on more than 25 years of providing SEO services to B2B companies, we’ve found several things a B2B SEO agency should do to deliver an exceptional customer experience and achieve an organization’s desired results for SEO.

Here is what a B2B SEO company should do:

1. Ask your business about its industry, target market, sales cycle, competitors, and goals.
2. Audit your company’s SEO, plus its competitors’ SEO.
3. Provide your team with a recommended SEO strategy, based on the above points.
4. Track your company’s SEO performance through site analytics, call tracking, and more.
5. Implement your recommended strategy (following your feedback).
6. Report your SEO performance regularly, along with documentation of the agency’s work.
7. Help your business navigate industry and market changes to maximize your SEO performance.

From these standards, we’ve helped our clients capture more than $3 billion in revenue from the web, along with maintaining a 93% client satisfaction rate, so we know this client- and results-focused approach works in the B2B sector.

What is the difference between B2B SEO agencies and B2C SEO agencies?

The difference between business-to-business and business-to-consumer (B2C) SEO agencies goes beyond their client bases (businesses vs. consumers). These agencies also differ in how they approach SEO because B2B and B2C differ in stakeholders, sales cycles, and price points.

Why hire a B2B SEO agency?

Hiring a B2B SEO company can help your business solve several challenges, like increasing your:

• Leads, sales, and revenue numbers
• Lead quality and sale value
• Organic traffic
• Rankings in relevant search results
• And more

Partnering with a B2B SEO company can also alleviate the problems of in-house SEO management. Whether your team doesn’t have the time, resources, or background to manage your strategy, an agency like WebFX can help.

How much do B2B SEO agencies cost?

Prices for B2B SEO agencies vary and depend on the agency’s location, service deliverables, and reputation. Typically, businesses will invest $2500 to $7500 per month into B2B SEO services. For the most accurate pricing, we recommend requesting a custom quote.

When should I outsource my SEO to a B2B SEO agency?

Companies outsource SEO to a B2B SEO agency for multiple reasons. Some of the most common include:

• Time: When you don’t have the time to manage your SEO strategy, it’s worth considering the help of an SEO company. You can maintain, improve, and scale your site’s search engine optimization with their assistance.
• Resources: Limited resources, from talent to tech, can also motivate businesses to outsource their SEO. With most B2B SEO firms, you can rely on their resources, like SEO software suites, to develop, manage, and scale your SEO.
• Skills: Search engine optimization requires several skill sets, from writing to web development to SEO. That’s why companies will also partner with full-service B2B SEO agencies, which offer the skills a business needs to manage their SEO strategy.
• Results: An underperforming SEO program can motivate organizations to get professional help. With an experienced SEO service provider, you can get experts working on your site and give your business the fuel to achieve its SEO goals.

If you’re experiencing (or predicting) the above issues, consider hiring a B2B SEO company.

How to choose a B2B SEO agency

Learn how to choose a B2B SEO agency with these tips for finding a reputable, effective provider:

1. Meet with your stakeholders and outline your requirements (like budget) and goals.
2. Connect with your professional network and ask for referrals.
3. Grow your list of potential agencies by browsing the web and review websites like G2.
4. Browse the agency’s reviews, case studies, and service offerings.
5. Request a meetup with your top B2B SEO companies and ask questions.
6. Get a list of deliverables, plus pricing from the agencies
7. Review your options with your stakeholders

With these tips, you can start your search for a reputable agency.

Grow your business with a trusted B2B SEO agency

With search engine optimization, your business can capture more traffic, leads, and revenue from the web — and WebFX can help you make that happen. With decades of experience and hundreds of satisfied clients (our client retention rate is 91%), WebFX is a trusted partner for B2B organizations.

Learn more about partnering with our B2B SEO agency by browsing our B2B service plans. Alternatively, if you’d like to chat with a strategist one-on-one, contact us online or call us at 888-601-5359 to speak now!