Social Media

6 Benefits of Scheduling Instagram Posts

Instagram is one of the most popular social media platforms, with 1 billion active users. Many businesses take advantage of Instagram’s popularity by marketing on the platform. Recently, the Instagram Graph API and platforms like Buffer and Hootsuite have made it easier for companies to plan and schedule Instagram posts.

On this page, we’ll discuss six benefits of scheduling your Instagram posts. If you need help creating and scheduling Instagram posts, call us today at 888-601-5359 to speak with a strategist.

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5 steps to scheduling Instagram posts

Instagram announced in January 2018 that businesses could schedule singular Instagram posts ahead of time. This feature is only available to business profiles, and it is restricted to posts only (no ads) since it works through social media software and not through Instagram itself.

If you logged into your Instagram business profile to try and schedule posts ahead of time, you wouldn’t be able to do it. Instagram doesn’t support the ability to schedule a head of time within its own program. Instead, you’d need to do it through a program like Buffer or Hootsuite.

To schedule your Instagram posts, follow these five steps:

1. Create a business profile

First, you need to have an Instagram business profile to use scheduled posts. If you already have an Instagram account, you can go into your settings to change it to a business profile.

You’ll want to have a business profile to reap other benefits besides scheduling. Instagram business profiles allow you to access features, like Instagram Insights. This tool shows you when your followers are online, their ages, genders, and locations (cities).

A business profile also gives you access to adding a contact button on your Instagram profile. On top of all of that, you can promote posts and add links to your Instagram stories.

Not only will an Instagram business profile help you schedule Instagram posts, but you’ll also enjoy numerous other benefits.

2. Add Instagram to your social media management platform

If you want to schedule posts, you need to use a social media management platform like Buffer or Hootsuite.

If you don’t have a social media management platform, you’ll need to invest in one. Once you select a platform, you’ll need to follow their instructions for adding your Instagram account.

3. Plan your posts

The ability to schedule posts in advance means you need to plan your feed. You don’t want your feed to look to plain or repetitive. This can occur if you are scheduling your posts all at once and don’t notice how posts are similar.

By planning your feed, you’ll give your Instagram profile variety. It’ll help you see your overall content plan and see if you need to make changes. You’ll also keep your Instagram account engaging because you won’t post the same content repeatedly.

screenshot of instagram page

4. Create your posts

Once you have your feed planned out, you can start creating your posts. You’ll want to make sure that your photos fit your company’s look and feel. It will help you build better brand consistency on your profile.

There are numerous things you can post to your Instagram account. One great option is your products. It’s a great opportunity for your Instagram followers to get the look and feel of your products.

You can share photos of people using your products or just the product itself. You’ll want to vary your post types to ensure that your feed isn’t just filled with uninteresting photos of products.

Instagram is also great to post photos of your staff or projects you’re executing. It gives your audience insight into your business and helps them get to know your business better.

5. Schedule your posts

Once you have your posts created, it’s time to schedule them. You’ll need to figure out the best time to reach your audience. When are they most likely to see your Instagram posts?

Schedule your posts to appear when your audience is most likely to interact with them. You can use your Instagram analytics to help you figure out when your audience is likely to be online.

As you schedule your posts, ensure that you aren’t being too rigid with your schedule. If you consistently post your stuff at the same time, your profile will seem robotic and boring.

6 benefits of scheduling your Instagram posts

Scheduling Instagram posts may not seem like a big deal, but it has numerous added benefits to your business.

1. Saves time

The biggest benefit to scheduling Instagram posts is saving time. When you can schedule a bunch of posts in advance, you don’t have to carve out time each day to schedule your posts. It’s more efficient to schedule a handful of posts at one time, rather than posting them every day.

This also means you don’t have to worry about being available to post when your audience is online. You schedule posts to appear when your audience is likely to see them. Your posts will always reach your audience at the optimal time, without you needing to set reminders to publish posts.

When you save time by scheduling Instagram posts, you open your schedule to working on other tasks. This makes it an efficient option to help you focus on other tasks.

2. Makes it easier to publish

Before Instagram enabled publishing, you needed to rely on your phone to publish photos for your campaign. This makes it more challenging to handle your Instagram account and properly post your content.

Now that you can schedule posts, you can do it on your desktop. This means that you streamline the process because you can keep all your photos on your computer instead of your phone. It makes it easier for you to prioritize which photos go first on your Instagram account.

It also allows you to keep everything in one place. Instead of constantly sending photos to your phone to post for late, you can do it all on your desktop. This makes it easy and convenient to post to Instagram.

screenshot of publishing on an instagram page

3. Builds consistency

When you build your Instagram profile, you want to create some consistency. You want your audience to see your post in their feed and know it’s your business’. Your Instagram profile is an extension of your brand, so you want to carry your brand through your Instagram account.

Your photos should have a similar filter, color palette, and captions. This will help you build consistency across your posts.

By scheduling posts ahead of time, you ensure that you enforce this consistency on your posts. You can see how all your posts look together and ensure that they carry across the same style. It also makes it easier for you the look and feel across your posts if you’re focused on publishing them at the same time.

4. Encourages engagement

Scheduling Instagram posts allows you to post more frequently. It’s easier to create multiple posts at one time. This means that you can increase engagement on your Instagram profile.

When you post more frequently, you encourage engagement. Your audience will see more posts from you, which means more brand exposure. It also creates more opportunities for them to comment and interact with your posts.

This can also help you earn more followers. If you are constantly posting content and promoting posts, you’ll attract more people to your page. It’s a great way to increase your followers and attract more valuable leads.

Higher engagement results in leads becoming more familiar with your brand. This will help you earn more valuable conversions down the line.

5. Allows you to create better captions

When you post on Instagram, one of the most challenging tasks is creating captions for your photos. You want to do something interesting, but it is often hard to think of it on the fly. It can lead your captions to suffer, when they could be adding more value to your Instagram posts.

By scheduling Instagram posts ahead of time, you’ll develop better captions for your photo. You can take time to think about a clever caption, which will help you come up with more captions for your other photos.

This will save you time, too. You won’t need to waste time each day coming up with captions for your Instagram posts. Instead, you can schedule a chunk of time to create a bunch of clever captions for your posts.

6. Creates balance

Scheduling Instagram posts helps you see your overall campaign better. You can analyze your posts and see where you need to make improvements.

When you schedule your posts, you may find that you have too many of the same type of photo back to back. By scheduling posts ahead of time, you see your different posts and note if you need to make changes.

It’s important to create balance with your posts. You don’t want to have too many dark photos or light photos. You’ll want to keep the same type of filter but vary the contrast of the picture. This will help you stay consistent, but also keep your content fresh.

Scheduling Instagram posts will help you have more control over your campaign. You’ll have a better perception of your overall campaign and can make the necessary changes to improve it before you launch your posts.

screenshot of hotos for an instagram page

Let WebFX help you schedule impactful Instagram posts

There are numerous advantages to scheduling your Instagram posts. By taking the time to schedule them, you’ll have a more cohesive Instagram campaign. At WebFX, we have a team of 150+ experts that will help you schedule Instagram posts.

We’re a full-service digital marketing company that specializes in social media marketing. Our team has over 20 years of experience creating social media marketing plans that work. We’ll help you create an Instagram marketing plan that drives results.

If you want a social media marketing company that drives results, you’ve come to the right place. To date, we’ve driven over $1 billion in sales and over 3 million leads for our clients. We focus on creating plans that work to drive the best results for your business.

Want to know what it’s like to partner with us? Just ask our clients! Check out our 420+ client testimonials that attest to the great work we do for our clients!

Get started today!

If you’re ready to start taking advantage of Instagram’s scheduling feature, contact us online or call us today at 888-601-5359 to speak with a strategist.

We look forward to hearing from you!

Need help with your social media? Call 888.449.3239 or contact us online today to learn more about how WebFX can give you the power to reach more people.