3+ advantages of partnering with an Amazon agency
Choosing to work with an Amazon agency helps your business:
1. Save time
Like any business owner, you have a busy schedule.
As an Amazon seller, your to-dos often include:
- Responding to shopper reviews
- Fulfilling product orders
- Processing order returns
- Overseeing product manufacturing or sourcing
- Updating product listings
- Adding new product listings
- Managing product ad campaigns
- And more
You have a lot to do and a limited amount of time to do it.
With an Amazon seller agency, you make more time for the tasks that demand your attention and that your agency can’t do for you. For example, your agency can’t help with sourcing your products. They can, however, launch and optimize the listings for those products, which saves you time.
If you want to re-focus your time on the tasks that only you can do, work with an Amazon agency.
2. Improve shopper experiences
Partnering with an Amazon Seller Central agency also helps you build a better customer experience.
When you sell on Amazon, you interact with customers in a few different ways, including:
- Responding to reviews
- Handling product returns or exchanges
- Answering product questions
- And more
While Fulfillment by Amazon (FBA) helps with some customer service tasks, like product returns, your company must handle the rest, like answering product questions. If you have a small team, these day-to-day tasks can become time-consuming and put your team behind on other critical tasks.
An Amazon agency helps you overcome this challenge.
With Amazon review management services, for instance, your business can pass-on the responsibility to monitor and respond to product reviews. Educating your Amazon agency about your products also gives them the tools and resources to respond to customer questions.
Sharing your customer service responsibilities allows your business to improve the customer experience. You can respond to shopper questions fast, plus ensure every customer receives a seamless shopping experience, which can result in more positive reviews for your products and store.
3. Rank higher in Amazon search results
Around 70% of shoppers stick to the first page of Amazon search results.
This user behavior makes it vital for your company’s products to rank on the first page of relevant search results. If you sell a cordless vacuum, for instance, you want to appear at the top of search results for the search, “cordless vacuum.”
Earning a top spot in Amazon search results involves optimizing your listings, like by:
- Using keywords in product titles, descriptions, and features
- Selecting appropriate product categories and sub-categories
- Uploading high-quality product photos
- Encouraging product reviews
- And more
If you have a significant inventory, product optimization becomes a full-time job fast.
Hiring an Amazon seller agency can help you pass off this task — without the cost of hiring a full-time team member. Your agency can use their expertise to research keywords, write compelling and informative product titles, and monitor competitor movements.
With better product optimization, your business can rank higher in Amazon search results. A higher ranking makes it easier for your company to build brand awareness and attract sales, which benefits your bottom line.
4. Grow your business beyond Amazon
When you partner with an Amazon seller agency, you source marketing and advertising talent specific to ecommerce and Amazon, which offers your company a competitive advantage without the high cost of building an in-house team.
With an agency partner, your business can grow beyond Amazon.com and start selling on your site.
Brands like Anker, for example, used Amazon to build brand awareness and develop a customer base. While the company still sells on Amazon, they also maintain a website that allows online orders and eliminates the fees that come with selling on Amazon.
This strategy pays off because with multiple channels for selling, Anker can earn more sales. For example, in addition to securing sales from searches on Amazon, Anker can also attract customers by appearing in searches on Google and in ads on websites across the Internet.
Your company can do the same with a trusted Amazon partner.