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The Complete Guide to Amazon Advertising Platform (AAP)

Amazon’s sales topped over $514 billion in 2022. With the Amazon Advertising Platform (AAP), you can reach even more leads and revenue. So, what is AAP, and how can you leverage it for your business? On this page, we’ll explain more about AAP and the difference between AAP and Amazon Marketing Services (AMS) to help you figure out what’s best for your business. To learn more about how Amazon advertising (and our Amazon ad agency) can help your business grow, call us today at 888-601-5359 to speak with a strategist about a custom Amazon advertising plan.