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Marketing

7 Fantastic Small Business Saturday Ideas for 2020

Small Business Saturday rolls around in the midst of the holiday season every year to celebrate small local businesses everywhere. On the fourth Saturday in November, Americans are encouraged to shop small and buy local, whether online or in-store, even if they could find what they need somewhere else. If you’re a small business owner, […]

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Marketing

5 Ways to Maximize Work Productivity

It’s easy to trick yourself into feeling productive. You might sit there refreshing your email, or scrolling through the same tweets 10 times in a row. Staring at analytic numbers is an especially great way of feeling productive without actually doing anything. Many of us do things like this from time to time, and it’s nothing […]

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Marketing

The Cost of Advertising Nationally Broken Down by Medium

At WebFX, we’re firm believers that the web is the best way to advertise your business. But what is the cost of advertising? To discover this, we compiled advertising cost data for a bunch of different mediums and compared their costs with the costs of web advertising. We used numbers from both national and local sources to […]

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Design & Marketing Lessons from HealthCare.gov

The most anticipated and discussed website launch of 2013 hasn’t been a new photo sharing site or Silicon Valley startup — it’s been HealthCare.gov, the US government healthcare exchange website created as part of the new Affordable Care Act. Anytime a new service like this rolls out, it makes for a great case study. With […]

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Ads: Click ’em or Skip ’em – Benefits of PPC

“Are pay-per-click ads beneficial?” This may be a question you have asked yourself many times when thinking about starting a PPC campaign. Pay Per Click (PPC) ads are beneficial for businesses of all sizes. Paid search allows you to pay a fee to have your website be displayed on search result pages when someone types in […]

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Internet

Startup Marketing: 6 Ways To Earn Web Traffic On A $0 Budget

Ahh, the plight of the startup entrepreneur. You had a great idea and created your own business, but now you have no funding left to advertise for your website. And with studies estimating the average cost of creating a startup at something to the tune of $30,000, it’s no wonder your piggybank is a little […]

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