How to Get Customer Testimonials: 6 Tips to Get Testimonials
Did you know that 92% of users trust recommendations from other people over a brand?
People turn to others’ experiences with your company to help them decide if you fit their needs best. So, if you want to encourage more people to use your products or services, you need to start earning more customer testimonials.
Getting client testimonials can help you build trust and confidence with your target audience — making them more comfortable purchasing from you.
Keep reading to get six tips on how to get customer testimonials for your business! And if you want more tips and tricks for marketing your business online, join 150,000+ marketers by subscribing to Revenue Weekly!
How to get customer testimonials: 7 tips for getting client reviews
Need help getting client testimonials? Here are seven tips to help you get started!
1. Ask people for testimonials
One of the simplest ways to get more client reviews is to ask for them. You can help increase your customer testimonials by reaching out to people after buying your products or using your services.
Generally, you want to focus on clients who are excited about your products or had a positive experience with your services. You can reach out to these customers through email and ask them if they would like to share their experience with your company.
You can opt to have them write a written review for your business or invite them to film a video testimonial of their experience.
So, simply put, if you want people to give a testimonial of your business, ask them!
2. Look at what people say on your Facebook page
While reaching out for testimonials is always an excellent method, you may not need to contact people for testimonials of their experience –– the web is filled with them. People are already reviewing your business through platforms like Facebook.
Facebook is a great place to see recommendations for your business. You can comb through your recommendations and look for reviews that are extensive and informative.
If you find a thorough and descriptive review, you can add it to your site to serve as a testimonial to your products or services.
You can opt to create a custom graphic and type up their review or take a screenshot of the review and put it on a fun, branded background.
Facebook is a great place to get authentic and unaltered testimonials of your business that you can use on your website.
Note: When you pull reviews from third-party sites like Facebook, reach out to the person who left the review and ask if it’s okay to use on your site (especially if you’re attaching their full name to it). It’s a courtesy to your customers, and they’ll more than likely say yes since they left the glowing review!
3. Look at your Google My Business profile
Another excellent place for getting client testimonials is your Google My Business profile. Your Google My Business profile is your company’s local listing that appears in searches for local businesses.
Many people will reflect on their experience with your business through your local listing. You can use this medium as another source for getting client reviews.
Like Facebook, you can choose to create these testimonials into a stylized graphic or screenshot the review and make a branded background. Again, take the time to reach out to these customers and ask if you can use their testimonials on your site!
4. Look at third-party review sites
If you want to know how to get more client reviews, try looking at third-party review sites. These sites are a great place to get unaltered testimonials about your business.
You can use any popular third-party review site, like:
These sites have dozens of reviews that you can use to post as testimonials on your website.
Additionally, you can also try grabbing reviews from niche third-party review sites.
For example, if you own a plumbing business, looking at a site like Angie’s List (now known as Angi) or HomeAdvisor can be a great place to get testimonials for your business. If you owned a hotel, you could look at sites like Expedia or Travelocity.
These niche sites often provide excellent feedback about your business that you can use for testimonials on your website.
5. Offer rewards for client reviews
Another method for getting client reviews is to offer rewards for reviewing your business. Many companies will use incentives to entice people to leave feedback about their business.
You can share these incentives in person or through email and invite people to share their experiences with your company.
If you take this approach with obtaining testimonials, you want to be careful that your reward doesn’t alter the quality and authenticity of your testimonials. If you offer a free gift card for giving a testimonial, it could sway people to provide a better testimonial just to get the gift card.
So, if you offer an incentive, consider making it an entry to win a prize. For example, you may offer someone an entry to win a $200 gift card for providing a testimonial. It will help you get more authentic testimonials as a result.
If you want to give a direct incentive, consider reaching out to people who already left positive reviews for your business. You can reach out to people who previously left a positive review on sites like Google or Facebook.
Since you know these people already like your business, you know they’ll give a glowing and authentic testimonial. You can reach out to these prospects and invite them to write up a more formal testimonial about your business and offer a direct incentive, like a $5 gift card.
By offering rewards, you can help entice more people to give testimonials for your business.
6. Use quotes from emails
Last on our list of how to get more customer testimonials is to pull quotes from emails. Many people will reach out to your company through email to express how much they love a product, service, or content you posted.
You can use this information as a testimonial for your business.
Of course, you’ll want to ask permission from the sender to make sure you can use it on your site. Then, you can create a graphic and highlight the feedback on your business’s profiles.
Here’s a great example of this from Billie. They share a customer’s testimonial on their
Instagram page to show people why their shampoo is the best.
How to get customer testimonials: Partner with review management experts
Earning more client testimonials is key to obtaining future customers for your business. If you need help acquiring and managing reviews for your business, our team at WebFX can help.
We have a team of over 300 marketing experts that can help you earn more client testimonials and manage them.
Our team does excellent work for our clients –– just look at our 550+ glowing client testimonials!