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What Is Generative AI? A Tell-All Guide for Artificial Intelligence

What is generative AI?

Generative AI is a type of artificial intelligence tech that can generate content for you. This technology can create images, text, and more.

ChatGPT. Bing AI. DALL-E.

You’ve heard these names thrown around online, with talks of how artificial intelligence (AI) will take over a lot of tasks. These tools, known as generative AI tools, are something you’ll want to get familiar with as they continue to rise in popularity.

Keep reading to learn everything you need to know about generative AI, including:

Let’s dive in!

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What is generative AI?

Generative AI is a type of artificial intelligence technology that can create different types of content, including text and images, based on a prompt or question. These tools mimic human intelligence to deliver information.

How does generative artificial intelligence work?

Generative AI tools operate on a large language model (LLM). An LLM is a deep-learning algorithm that can perform various language-processing tasks.

But how are these tools able to deliver human-like responses with correct information?

Humans train these generative AI tools. A company like OpenAI, for example, gave their tool, ChatGPT, data and information to train it. They used over 175 billion trainable parameters and over 45 terabytes of information from different web sources.

These tools can use this database of information to generate appropriate responses when prompted with questions. So, after training the tool, users can ask it questions or provide prompts, and it will generate a response based on the information it was trained on.

Of course, this setup comes with quite a lot of limitations, which often leads ChatGPT and other AI tools to make some pretty major mistakes. However, that’s not to say that it doesn’t have its uses. When treated with extreme caution, it can be helpful in some aspects of digital marketing.

4 generative AI tools you can explore

If you want to understand how generative artificial intelligence works, try using a generative AI tool to see it in action!

Here are some AI tools you can explore:

  1. ChatGPT
  2. Microsoft Bing AI
  3. GitHub Copilot
  4. Jasper

Keep reading to learn more about these generative artificial intelligence tools!

1. ChatGPT

Cost: Free

To kick off this list of tools that offer generative AI, let’s look at the most popular one –– ChatGPT. This tool enables you to ask questions and provide prompts to get information you need about a topic.

Inputing a prompt of "What do people want to know about golfing?" into ChatGPT and generating a response

With this generative AI tool, you can generate articles, conduct research, and even create coding for elements on your website.

To use ChatGPT, you must create an account (it’s free). ChatGPT will keep track of previous questions and prompts you’ve given it, so you can always return to them.

Previous queries in the sidebar

This generative AI tool also offers a paid subscription at $20 per month, allowing you access to their newest model, faster query responses, and access to beta features.

2. Microsoft Bing AI

Cost: Free

Another generative artificial intelligence tool you can explore is Microsoft Bing AI. This tool is accessible only through the Bing search engine. You can also access it through the Bing, Microsoft Edge, or Skype apps.

This AI tool enables you to choose the conversational style of the chatbot, which dictates the types of responses you get. You can choose to have this generative AI tool give you a more creative response or a more factual response. Or, you can opt to have a balance of both.

Three chat functions on Bing AI chat –– more creative, more balanced, and more precise

Like ChatGPT, Microsoft Bing AI can create articles, captions for photos, and more. It can also generate video and picture responses to queries. Additionally, Microsoft Bing AI will provides sources from where it got information.

Microsoft Bing AI response to a question on how to make a latte

3. Github Copilot

Cost: Starts at $10 per month

If you want to check out more generative AI tools, look at GitHub Copilot. This tool is a developer’s dream because it harnesses AI technology to create coding for software. It’s trained on billions of lines of code to help you generate coding in any language.

GitHub is simple –– you write a comment describing the logic you want and GitHub will suggest the coding solution you need. You can easily, accept, reject, or edit suggestions:

GitHub website

This generative AI tool can help you save time from repetitive coding patterns and focus more of your energy on building your software.

4. Jasper

Cost: Starting at $39

If you want to see a generative artificial intelligence tool that helps you create content, check out Jasper. Jasper helps you create on-brand content for your website. It learns your brand’s style and generates content that matches your business:

Homepage for Jasper AI

You can choose from four styles:

  • Cheeky
  • Formal
  • Bold
  • Pirate

You can create an account to try Jasper for free and test its features. To gain full access, you’ll need to pay a monthly subscription fee.

How to use generative AI

Generative artificial intelligence can help you accomplish multiple tasks for your business, but it feels overwhelming to figure out what tasks you should use AI for. Here are five ways you can use generative AI for your business:

  1. Provide top-notch customer service through chatbots
  2. Generate keyword ideas
  3. Create content clusters
  4. Create coded elements for your website
  5. Solving business operation problems

Let’s dive more into the details:

1. Provide top-notch customer service through chatbots

One great option for using generative AI is customer service. In today’s world, people shop online 24/7, which means they need customer service help at all hours of the day. But what do you do when your team isn’t available to help?

That’s where generative AI picks up the slack. In fact, 90% of marketers in 35 countries use AI tools to automate customer interactions.

You can use AI technology to help you manage customer queries simultaneously and provide a better customer experience. Using AI chatbots makes it easy for you to answer common questions quickly without being present.

Lego chatbot featuring an AI customer service bot answering questions

Customer service is one of the many ways you can use generative AI to improve your business.

2. Generate keyword ideas

For your business to grow, you need to help people discover you. One of the best ways to do that is through search engine optimization (SEO). Optimizing your website for search engines enables prospects to find your business when they search online.

For your business to appear in the right search results, you must find relevant keywords. Generative AI tools can help you generate a list of relevant keywords quickly.

All you need to do is take your core keyword and ask the AI tool for related terms:

ChatGPT generating a list of keywords about best bicycle brands

It’s an efficient way to generate keyword ideas for your pages.

3. Create content clusters

Creating content is crucial for establishing yourself as an authority in your field and driving qualified leads. Generating ideas for content is a challenge –– luckily, AI can help!

With generative AI, you can generate content clusters for your website. Content clusters are content pages related to the same topic that help you build your authority on the subject. Getting topics and ideas for these content clusters is made easier by using a generative AI tool.

ChatGPT generating a content cluster about home decor topics

Generative AI tools are a great way to generate content ideas and get pages published on your website so that you can drive valuable traffic.

4. Create coded elements for your website

If you’re using coding to build your website, generative artificial intelligence can help you do it quickly. Generative AI tools can help you create coded elements for your website, so you can launch your new design elements sooner.

ChatGPT generating coding for a submission form on a website

Additionally, these tools can also troubleshoot coding for you. You can input your code and have these tools find out what’s wrong with your code, saving you hours of troubleshooting time. Using AI for design will help you get an optimized, attractive site that users want to explore.

5. Solve business operation problems

Generative AI platforms can help you solve everyday business operation problems. As you perform daily tasks for your business, you might run into problems that you don’t know the solution for.

These generative AI tools can help you get quick answers, so you can keep business flowing:

Asking ChatGPT what a 1099-K form is and it generating a response with key points

AI offers a quick, easy way to get information about unfamiliar topics, which saves you time from having to dig around the web to find answers.

Not sure how to harness the power of generative AI?

If you want your business to succeed in today’s growing digital world, you must keep up with the latest digital technology. With generative AI taking a prominent role in marketing and other business aspects, it’s time to start investing in this technology.

But if you aren’t sure where to start, WebFX can help. We have a team of over 500 tech-savvy experts who can help you harness the power of AI to boost your digital marketing efforts.

If you’re ready to start integrating AI into your business strategy, contact us online or call us today at 888-601-5359 to speak with a strategist about our AI solutions!

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