Search Engine Optimization

Did you know that more than 80% of consumers research products and services on search engines? With a statistic like that, it’s essential to ensure that consumers can easily discover your business when they conduct a search online. That’s where […]

Local SEO is one of the most effective ways to reach nearby customers online and increase traffic to both your website and physical location. Local SEO solutions are important if Google Maps listings dominate the first page of results when […]

As a small business owner, you’re probably an expert at making every penny count. You know how to get the most value out of your money and when it comes to marketing, you keep the focus on strategies that deliver […]

Adding new pages can bring new traffic and visitors to your site, and they’re most effective at accomplishing this goal when they rank well in search results. In order for your content to show up in search results, […]

In a nutshell, search engine optimization helps any online property - such as an ecommerce store or digital news publication - receive more traffic, brand recognition, and revenue. These are the general end goals for an SEO campaign. To an […]

Google’s ability to send SEOs and agencies on the fritz can be quite amusing. The frantic bustle that follows a major Google announcement or algorithm update is entertaining to watch... that is, if you aren't directly invested in the matter. […]

Changing your URL can be a frustrating process and one that most business owners want to avoid. Not only is your website address a crucial part of your branding, but it’s also likely tied into a number of other things, […]

Congratulations! You finished the strenuous research, design, and outreach process for your infographic. Maybe you even got it on a big blog or news site, and it got syndicated to a whole host of other sites. That’s awesome! Infographics are […]

As the Penguin 2.0 update rolled out on Wednesday night, we began to notice some massive changes in how Google treats and handles local results. Penguin 2.0 was expected to be a more robust update of Penguin, which launched last […]

The good folks at Google like to keep us guessing don’t they? 2012 alone saw dozens of changes and updates to the mysterious Google algorithm, causing quite a stir among expert internet marketers and everyday business owners alike. While Google […]