Top Search Engine Marketing Agency (And What We Do)
With search engine marketing, you can dramatically increase your visibility online and drive qualified leads by ensuring your business shows at the top of search results. Our search engine marketing agency — a Google Premier Partner — can create a custom SEM strategy that helps your business reach its goals through the power of search.
Capture more revenue from the web with a proven SEM agency
client satisfaction rate
client retention rate
revenue driven for clients
leads driven for clients
annual ad spend under WebFX management
average PPC performance lift with our proprietary tech
Who is WebFX?
WebFX is a full-service SEO and SEM agency headquartered in Harrisburg, Pennsylvania.
The company was founded in a dorm room in 1996 as a way for now-president, Bill Craig, to earn some extra cash while he earned his Bachelor’s degree at Shippensburg University.
Fast-forward two decades, and WebFX is now a digital marketing powerhouse with clients throughout the United States! We’ve driven more than $3 billion in revenue for our clients over the past five years and have earned a client recommendation score that’s 488% higher than the average.
Our SEM marketing agency focuses on what’s best for our clients and how to achieve their goals, and our team of talented Internet marketers specializes in search engine optimization (SEO) and pay-per-click (PPC) advertising as well as social media marketing, email marketing, lead generation, and more.
As WebFX has grown from a dorm-room hobby into a national provider, we’ve never lost our focus on client satisfaction. At the end of the day, we understand that our clients’ success is our success, which is why our search engine marketing company works so hard to meet and exceed their goals.
What makes WebFX the #1 SEM agency?
WebFX is the #1 SEM agency in the country because our clients are #1 to us.
When you work with WebFX, we’ll get to know your business and create a custom search engine marketing strategy based on your company’s unique needs and goals. Your dedicated account manager, backed by our team of 500+ digital marketing experts, will implement your campaigns and keep you updated with transparent reporting and our digital marketing platform, MarketingCloudFX.
Our dedication to driving meaningful for our clients and acting as an extension of their team is why we retain 91% of our clients year-over-year — 40% more than the average SEM agency.
It’s also why we have hundreds of testimonials from happy customers who are eager to share their experiences with others.
In short, we earn real results for our clients.
FAQs about search engine marketing agencies
What is a search engine marketing agency?
A search engine marketing agency is a service provider that uses search engine optimization and pay-per-click advertising to increase a client’s visibility in organic and paid search engine results. In some cases, SEM agencies will just focus on paid search results.
How much do SEM agencies cost?
Prices for SEM agencies’ services vary and depend on your ad spend, business size, and even agency location. Typically, search engine marketing companies will cost $9000 to $10,000 per month. For the most accurate pricing, however, request a custom quote.
When should I hire a search engine marketing firm?
Business will look into hiring a search engine marketing firm when they’re constrained by:
SEM agencies resolve these constraints by:
- Managing all SEM tasks, which saves you time
- Providing SEM skills, which improves campaign performance
- Delivering measurable results, which contributes to company goals
How do I hire a search engine marketing company?
Some best practices for hiring a search engine marketing company include:
- Outline what your business needs — and wants — in an agency
- Search online, but also ask for recommendations from professionals in your network
- Read the agency’s reviews, case studies, and testimonials
- Meet with the agency (in-person or virtually) to discuss their approach, process, and reporting
- Request pricing and deliverables
Exploring an agency’s website, as well as meeting with them, can help your team decide if the search engine marketing firm is a good fit for your company, budget, and department.
Why is SEM important?
When users are looking for information, products, or services, they often turn to search engines. In fact, more than 90% of online sessions begin with a search engine.
Most of these users stay on the first page of search results and only click on the top few results. Search engine marketing helps get your business into these top spots.
The PPC side of SEM enables your business to appear in ads that show at the top of the page above the organic search results.
With SEO, you can win organic listings on the first page.
When you combine SEO and PPC to get SEM, your business can appear in two of the most critical locations on a search engine results page — the top organic listings and the ads at the top of the page.
What is search engine optimization (SEO)?
SEO is the process of improving a website so its pages rank higher in Google search results. It’s also helpful for achieving results in other search engines like Bing and Yahoo, but Google is the main target of any SEO strategy.
The immediate goal is to drive traffic to your site on a variety of different pages. That’s because 93% of all online experiences start with a search engine, which means you have millions of opportunities to get new customers every year.
SEO is also one of the most affordable and reliable ways to produce consistent returns from your marketing budget. After all, 14.6% of all SEO leads result in sales. That’s about seven times more than traditional marketing leads!
How much do SEO services cost?
Pricing varies by SEM agency, and there are many different factors that determine the monthly cost. SEO costs typically range between $1500 and $5,000 per month, though, based partially on the project scope.
What do SEO services include?
SEO services can include a range of deliverables.
Here’s what you can expect when you work with an SEO agency for SEO:
- SEO strategy creation
- Keyword research
- Competitor and industry analysis
- SEO audits of your website
- Content creation
- On-page optimization, such as optimizing keyword use improving user experience
- Off-page optimization, such as link building
- Technical SEO, such as improving your page speed and site architecture
- Tracking and reporting of SEO results
What is pay-per-click (PPC) advertising?
Pay-per-click advertising (PPC) is an advertising model that allows you to promote your business online but only pay when a user clicks on one of your ads.
In most scenarios, PPC runs like an auction system. You find a keyword that’s related to your business, dictate how much you’re willing to spend for each click, and try to beat your competitors.
If your bid is higher than your competitors’, your ads will show up as users look up the keywords you’ve targeted in search engines.
As the name implies, with PPC, you only pay when someone clicks on your ad. The most popular PPC advertising platform is Google’s, which is called Google Ads.
What do search advertising services include?
When you work with an SEM agency on PPC, you can expect services such as:
- Strategy creation
- Keyword and competitor research
- Ad copywriting
- Bid management
- A/B testing
- Campaign tracking and reporting
How much do PPC services cost?
PPC services pricing depends on several factors, from your ad spend to your industry. Typically, PPC management costs $350 to $5000 per month with monthly ad spends ranging from $300 to $100+ million per month.
Get a turnkey solution to digital marketing with our SEM agency
In addition to SEO and PPC, our SEM agency offers a full suite of other digital marketing services to help your business grow. Many of these services relate closely to SEM, and they can all be part of a strong online marketing strategy.
Social media marketing
Social media marketing is the process of promoting your business, building a following, and creating relationships with potential customers on networks like Facebook, Twitter, and LinkedIn.
Social media marketing also expands to mobile-only platforms like Snapchat and Instagram.
The best part about social media marketing is how little it costs to start. Every major network lets you create an account for your business for free, so it only takes time to promote your site to your followers.
To get those followers in the first place, all you have to do is post!
Share images related to your business, fresh posts from your blog, answers to common customer questions — almost anything goes when you want to succeed with social media.
On most networks, you can earn a following as people naturally see your brand and choose to follow you. Then, they’ll see the posts you create, which help them learn more about your business.
Posting your content on social media also shows users that you’re a reliable, knowledgeable authority in your industry. That establishes your brand as a trustworthy source of information, which helps draw more people to your site and, by extension, more sales for your bottom line.
If you’d like to figure out which social networks work best for you, just check out our guide, “Which Social Network Should I Use to Advertise?”
Content marketing involves making new pages for your site that draw visitors, convert customers, and earn leads.
As a result, the term “content” covers anything you add to your site — text, images, graphics, videos, interactives, and more!
Online, some content is more popular than others. On top of that, some forms of content are better for different goals.
These are the seven most popular forms of content marketing and what they accomplish:
- Blog: General information, answering common questions, current events
- Articles: General information, answering common questions, converting new customers
- Longform: Explaining a single topic related to your business in-depth
- 10X: Explaining a single topic related to your business in-depth; uses images and videos
- Infographics: Visually representing data in a compelling way; earns links
- Videos: Explaining a single topic in an engaging way; improving SEO value
- Interactives: Offering utility and/or solutions to users for free
Content is so important because it’s the backbone of most other search engine marketing strategies.
SEO needs content so Google has something to rank.
PPC needs content so visitors can learn more before becoming customers.
Social media marketing needs content so you have something to share with followers.
The list goes on and on. In a nutshell, content marketing is the foundation on which you build the rest of your approach to search engine marketing.
At WebFX, our SEM marketing agency has both content marketing strategists and dedicated copywriters. These teams work together to craft powerful content that helps our clients grow over time, and they understand that our clients’ futures depend on the success of what they make.
To learn more, you can check out our guide to content marketing.
Reputation management is the process of improving your business’s press online.
This pertains to negative company reviews, bad product reviews, negative press, and other information online that could drive customers away from you.
Reputation management is one of the trickier search engine marketing strategies, but when you know how to do it right, it can work wonders for your brand and new sales.
It’s tricky because it relies on a lot of different variables to really succeed, including Google’s search algorithm and the constant changes it experiences.
You also have to work with properties like Google My Business, Yelp, Facebook, and any other sites that let users review your company.
That means you have to have a hand in a lot of different places, managing reviews and working with upset customers to solve their complaints and (hopefully) have them retract their poor rating of your business.
On top of all that, reputation management means creating new content on your site that incorporates keywords people use in search engines to find negative press about your company.
For example, let’s say your site gets hacked and local media outlets start questioning whether it’s safe for users. You could respond to this by creating a dedicated page on your site addressing the hack, the measures you took to fix it, and the new security protocols you follow to prevent hacking in the future.
This page will then show up in the same search results as media outlets, and will help bring more customers back to your brand by demonstrating your responsibility and pragmatism in the face of a crisis.
At WebFX, our search marketing agency understands this unique niche in the search engine marketing world. Reputation management is equal parts marketing and public relations, and we have experts in both.
To learn more about this strategy, you can check out our online reputation management guide.
Lead generation is the process of attracting qualified people or businesses to your website so you can eventually convert them into paying customers.
Lead generation can work in a lot of different ways. Typically, companies use form fields on a contact page or specialized conversion page to encourage visitors to opt into an email marketing campaign (which we’ll discuss later).
Then, a member of your team can contact the new lead to learn about their needs and goals. That moves the lead through the lead nurturing process, which ideally ends with the lead becoming a customer or client.
But all of this is easier said than done.
Lead generation has its own sets of best practices and cutting-edge strategies. In fact, the smallest details can make a major difference between earning a new lead and losing a customer to your competitors.
This sub-strategy of lead generation is called conversion rate optimization (CRO), and it’s a slow process that has the potential to earn more leads without expanding your website.
Instead, you concentrate on getting as many leads from a single page as possible. That can mean changing the locations of form fields, changing the color of a button, or even changing the URL of a page.
No matter how small it may seem, almost every element of a page plays a role in conversions. Testing subtle changes can sometimes yield huge results for lead generation.
Our SEM marketing agency’s team of conversion experts understand the importance of each page (and each page element) and how it impacts your company’s growth. We’ve seen double-digit growth on pages just from changing a few words in the URL — and that’s not even the best results we’ve accomplished!
You can learn more with our B2B lead generation guide and our CRO guide.
Lead tracking is the practice of recording data about people or companies interested in becoming customers.
Lead tracking is important because it tells you who your potential customers are. That may sound unnecessary — after all, no one knows your customers better than you.
But sometimes it’s helpful to know who’s on your site, even when they don’t convert.
Lead tracking shows you that by recording detailed information about a company based on their IP address. This gives you access to the company’s name, industry, employee count, specialty, and more.
While lots of lead tracking options exist in the world, WebFX uses proprietary software called MarketingCloudFX to track leads. That empowers us — and our clients — to track valuable information from site visitors.
It’s so versatile that we can even record phone call transcripts.
With MarketingCloudFX, our search engine marketing firm keeps a close eye on the people who visit our site, which allows us to customize it further to earn new leads.
When you partner with the best SEM agency, you can do the same!
To learn more about lead tracking, check out our page on lead management systems.
Email marketing is the practice of sending pre-written messages to qualified recipients that encourage them to convert into leads or paying customers.
Email marketing is typically used as a form of lead nurturing, which encourages new leads to become paying customers by sending them relevant, highly-targeted messages.
This actively reminds your leads of the products or services that are best — suited to their needs. That demonstrates a great level of personability while building relationships with new leads.
Naturally, that also helps leads decide to become customers.
Email marketing shows that you understand a lead’s needs and what they want to accomplish. By sending them more information about their interests, you can bring them back to your site or convince them to get in touch with a sales rep.
WebFX’s email marketers work with strategies like these every day. Much like pages on your site, you can optimize emails to get the best possible conversion rate from every message you send.
Plus, email costs so little that you’re practically guaranteed a positive ROI — especially with a team of experienced marketers on your side.
To learn more about email marketing, check out our page on lead generation.
Web design is the practice of creating an attractive, high-quality site that engages visitors and converts them into leads or customers. A site’s design is critical to its success both from an SEO standpoint and a conversion standpoint.
Web design is important to SEO because well-designed, logical code makes it easier for Google to read and index your site. That means Google can understand your business better, and rank your pages higher in search results.
In addition, Google (and other search engines) now use mobile compatibility as a ranking factor across the board. That means your site has to be compatible with desktops, laptops, smartphones, tablets, and other devices to fully satisfy Google’s requirements. (This is also called responsive design.)
Web design is also important for conversions. A site that looks old, unmaintained, or spammy won’t get the same customer attention as one that looks sleek, modern, and professional.
That means all companies need to update their website’s appearance on a regular basis to reflect current trends and customer behavior. It’s equally important to have a color scheme, layout, and architecture that create a positive user experience.
WebFX’s web designers have won awards for their work on our clients’ sites. Similarly, those sites have earned outstanding conversions and search engine rankings — enough to dramatically improve sales for the companies with which we work.
Our designers understand that conversions start with a first impression. That’s why they help our clients give the best possible first impression every day.
To see examples of our search engine marketing company’s successes in web design, check out our portfolio.
Web development is the process of making sure your website works the way it’s supposed to work. It includes everything from decreasing your site’s loading time to adding cutting-edge tools that offer your users an unbeatable experience.
Web development differs from web design because development deals specifically with the functionality of your site.
Whenever you implement something like lazy loading, HTTPS, and other back-end elements, you’re working in web development.
As search engine marketing becomes more competitive, web development becomes more important. Internet users are constantly exposed to better online experiences, which makes it important to keep up with modern trends.
For some industries, it might even be important to work ahead of the pack and set those trends yourself!
At WebFX, one of our most popular tools is our website cost estimator. Our site visitors use it to get an idea of how much they’d have to pay for certain functionality on a website.
In fact, our SEM agency has a whole suite of development-intensive tools that our visitors use every day.
The goal of these tools is to get people on our site and show them how we can help them for free.
That increases site traffic, builds brand awareness, and starts our site visitors down the path to becoming leads.
Even if someone isn’t qualified to become our client, that person may still tell someone who is qualified.
To learn more about WebFX’s web development capabilities, check out our web development pricing page.