Email Marketing FAQs

Get answers to your most common email marketing questions now:

What is the difference between direct mail vs. email marketing?

Direct mail and email marketing both encourage target audience members to engage with a company, though they take different approaches. Direct mail uses print materials like brochures and catalogs, while email marketing sends mass commercial messages online.

Should you use email marketing or direct mail?

If it’s possible, a combination of direct mail and email marketing is one of the best ways to reach a massive audience and create as many touchpoints as possible. However, if you have to choose one or the other, email marketing is the way to go.

Both direct mail and email marketing have risks, such as people throwing mail away before reading it or emails ending up in spam folders never to be seen, but both have benefits as well.

Emails have a much higher ROI than direct mail (and it’s easier to track), thanks to the minimal time and resources required to create, distribute, and maintain an email campaign. You’re more likely to reach your intended audience, achieve your business goals, and stay within budget with email marketing.