Email Marketing for B2C: Guide to B2C Email Marketing
If you’re not familiar with email marketing for B2C, don’t worry, we’ve got all the information you need.
On this page, we’ll answer questions like:
- What is B2C email marketing?
- What’s the difference between B2C email marketing and B2B email marketing?
- How much does B2C email marketing cost?
- What are B2C email marketing best practices?
Keep reading for more information about email marketing! If you need help launching your strategy, our team of over 450 marketing experts is ready to help. Contact us online or call us today at 888-601-5359 to speak with a strategist about our email marketing services!
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What is B2C email marketing?
B2C email marketing is a strategy that involves sending emails to consumers’ inboxes to get them to engage with your business and buy your products or services. This type of email marketing enables you to communicate with customers, promote your products, and guide your prospects through the sales cycle.
What is the difference between B2C email marketing and B2B email marketing?
There is a difference between B2C email marketing and B2B email marketing that is very important to understand when looking into these forms of marketing. One of the key differences between these two is that B2C email marketing involves engaging the everyday consumer, whereas B2B email marketing involves marketing to businesses and the decision-makers at those companies.
Here are some of the differences between B2B and B2C email marketing:
The buying cycle
One of the biggest differences between B2B and B2C email marketing is the sales cycle.
The B2B sales cycle is a longer process of turning prospects into customers because there are multiple decision-makers. They operate in the best interest of their company, which means they take more time to make decisions.
As a result, a B2B email marketing strategy requires sending more emails and personalizing them for decision-makers to help nudge the company towards conversion. Additionally, since people can bounce around the stages of the funnel, B2B email marketing requires knowing where leads are at in the funnel and sending the appropriate emails.
With B2C, you’re only appealing to one decision-maker. Since this sales cycle only involves one person, moving these leads towards conversion is much quicker.
As a result, B2C email marketing is more linear. You can send emails to prospects based on their progression through your sales funnel and hit upon individual pain points to nudge them towards conversion.
Tone of voice
Another difference between B2C and B2B email marketing is the tone and voice of these emails.
B2C emails, for example, tend to have a more casual tone and a more simple way of communicating. These emails are typically more relatable and conversational.
On the other hand, B2B emails tend to steer toward a more professional and direct tone rather than casual and straightforward. Since B2B emails appeal to businesses and the professionals working there, they tend to take a formal tone.
The next difference between these B2B and B2C email marketing is the email content.
For B2C email marketing, it is common that the response time is quick. A lot of times, these emails include a sense of urgency or a call to action (CTA) that prompts the recipient to get back to take action immediately.
While B2C emails can share helpful information, they tend to promote products or services to get consumers to convert fast. Many of these emails focus on promotions to get quick conversions.
B2B email marketing, on the other hand, focuses more on delivering information. The content in a B2B email focuses on the industry pain points and follows a more educating approach rather than a promotional approach.
By providing the helpful information decision-makers need, you continually nudge them towards converting.
How much does email marketing for B2Cs cost?
B2C email marketing costs vary depending on the management of your business. The average cost for a mid-sized business that manages its email marketing in-house is anywhere between $9-$1000 per month, depending on the platform.
For a company that works with an agency, the cost could be anywhere between $300-$500 per month.
It is important to set aside your budget plan and focus on what fits best for your company while allowing yourself to set aside some of that budget for B2C email marketing.
4 tips for B2C email marketing
When understanding B2C email marketing, there are a couple of tips and tricks that will guarantee success when it comes to making sure you are doing what is best for your company:
1. Put time into your email marketing strategy
The level of effort you put into your email marketing strategy will reflect in your results. If you want to see success with your email marketing strategy, you need to spend time developing it.
It’s not enough to send a few emails, and hope it drives results. You must invest the time to develop email templates, plan your email content, and personalize the experience for your audience.
When you put the time and effort into your email strategy, you’ll deliver emails that appeal to your audience, which will lead to higher engagement rates and better results from your email marketing strategy.
2. Use data to shape your campaigns
The second tip for B2C email marketing is integrating data-driven campaigns. By doing so, your company learns more about your customers so you can deliver more effective emails. Plus, by using data-driven campaigns, your B2C company can build appropriate profiles and deliver the content consumers want.
You can use this data to help personalize the experience for your audience, which results in more engagement-worthy emails for subscribers.
3. Optimize for mobile
With over half of all emails opened on mobile devices, having mobile-friendly emails is a must. You want to ensure that users can read and engage with your content on mobile.
Some ways to make sure that you can optimize for mobile include the following:
- Make subject lines short and interesting
- Include CTA buttons
- Use templates for mobile-responsive emails
4. Create a sense of urgency
Establishing a sense of urgency is very beneficial for B2C email marketing. With the goal of driving sales, it is important to include a sense of urgency within your email.
You can create a sense of urgency by sending limited-time promotional emails that entice subscribers to buy. Special promotions or discounts are great for getting subscribers to act fast.
Creating a sense of urgency makes customers want to buy so they don’t miss out on your limited-time offers.
Drive more revenue with email marketing from WebFX
Email marketing is a great strategy to help you nurture leads towards conversion. If you aren’t sure where to start with email marketing, WebFX can help.
We have over 25 years of experience creating email marketing campaigns that drive results for our clients. In the past five years, we’ve driven over $3 billion in sales for our clients. We know how to create email marketing campaigns that help B2C businesses grow.