Lead Generation for Fintech Companies: Getting Your Dollars Worth
Learn where your user’s bottlenecks are and increase your lead generation. Get advice on improving your user’s journey and get those numbers to convert into clients.
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insights from 64,350+ hours of finance marketing experience
You know your product is amazing, but for some reason, leads aren’t coming through. With a lead generation strategy in place, you can find opportunities to drive leads interested in what your Fintech company offers.
Lead generation for Fintech companies is not dependent on a single strategy. It is a mix of strategies like website optimization, social engagement, email campaigns, and monitoring, all of which increase leads naturally.
Keep reading to learn about the top lead generation strategies for Fintech companies that you can start using today!
Need help with your Fintech lead gen? WebFX is a full-service marketing agency that can build a custom lead gen strategy that helps your Fintech company grow online. Contact us online or call us today at 888-601-5359 to learn more!
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Lead generation for Fintech: 5 strategies to try
If you’re ready to dive into Fintech lead generation, we’ve got five strategies to try. To figure out what strategies work best for you, ask yourself these questions:
Do you want to reach ready-to-convert leads?
Suggested Fintech lead gen strategy: Pay-per-click (PPC) advertising
If reaching qualified leads is your company’s top goal, we have the perfect Fintech lead generation strategy for you: PPC advertising.
PPC ads enable you to promote your Fintech products or services at the top of relevant search results. Since these ads appear at the top of search results, you can position yourself above your competitors and drive qualified leads to your business first.
Since PPC ads operate on keyword bidding, you can target keywords your audience searches to find your Fintech products or services. It’s an effective way to put your business in front of leads that need what you offer.
P.S. Need help launching PPC ads? At WebFX, we offer custom PPC services to help!
Do you want to connect with leads and build relationships?
Suggested Fintech lead gen strategies: Social media marketing and advertising
Many companies spend time trying to build followers and likes on their social media, with no show for sales. A million likes have no value if no one clicks through or signs up for your services. A smaller group of followers that comments and engages is of more value.
Focus on building relationships with interested prospects and target your marketing message to them and their needs. Refine your strategy to orientate it around your target audience and concentrate on qualified leads that will turn into sales for your Fintech company.
With advertising, you can try test campaigns on selected audiences. Do small batches and determine which advertising message works, then implement that to your wider audience.
Do you want to deliver a better experience on your website?
Suggested Fintech lead gen strategy: Website redesign
If you find traffic going to your site, but your sales are still low, there could be an issue on your site that needs to be addressed. Some areas that you can assess to increase leads for Fintech businesses are:
- Broken links: If your potential customers are clicking and ending up on the wrong page, that could interrupt and frustrate them.
- Unclear copy: If your copy is currently full of jargon or technical data, it could alienate your clients. Or if the copy doesn’t answer any questions the client has, they may leave your website to find someone who has the answers.
- Design unclear: Your clients have a particular look that they expect from Fintech companies. They need a design that is going to convey trust, and reliability, and make them feel confident about you and your business.
Once you have resolved these issues, you can look at increasing the leads. A few top tips include:
- Adding email sign-up forms
- Using call-to-action (CTA) buttons to guide users
- Including live chats to engage with users
- Offer something in return for visiting, or signing up, like a discount code, free trials, or an ebook
Do you want your visitors to stay longer?
Suggested Fintech lead gen strategy: Content marketing
Having high-quality content on your site that is engaging and useful to your audience will increase the time they spend with you. A content strategy will allow your site to grow with SEO tactics slowly, but it will also be useful to your readers.
A few benefits of developing an online content strategy are:
- Credibility: With each article, you can build credibility with your audience. For Fintech businesses, this will create trust between you and your potential customers, making them feel more confident about you and your product.
- Engagement: Creating content will open up conversations and answer questions for your readers. You can let them know more about your business and give educational information about the industry.
- Lead generation: Content strategies will give you opportunities to provide solutions to your readers that make them want to engage with your business more. You can then capture these leads through CTA buttons.
Do you want to nurture leads after capturing them?
Suggested Fintech lead gen strategy: Email marketing
When you reach out to your clients by email, there should be an instant response, which should result in an increase in traffic and sales on the site. If this differs from what you are experiencing, there could be a miscommunication with your email marketing.
To get leads for Fintech businesses, use all the assets available to you. Emails can be a powerful tool for communicating with customers. Custom email templates and specific, compelling copy can instantly improve click-through rates. With the right tone, conversation, and design, they can nurture leads to convert.
Not to mention, you can use email marketing to generate new leads through referral programs!
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Improve your leads with WebFX
Our services will give you the advantage you need to increase your leads. We’ve driven over $10 billion in revenue and over 24 million leads for our clients.
Interested in learning more? Hear from our 1,100 happy WebFX clients we’ve worked with and see how we’ve increased their leads and return on investment (ROI)!
Get your free proposal or chat with us by calling 888-601-5359 to speak with a strategist today!
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Our website isn’t driving enough traffic
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Encourage your prospects to sign up for your financial services with engaging website design and a seamless user experience that encourages your website visitors to become leads or clients.
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Need help promoting your financial services? Our range of revenue-driving digital advertising and marketing services helps you get your new services in front of your target audience on the channels where they spend their time.
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