Lead Generation for Manufacturing: 9 Practical Tips

It’s a question every manufacturing company needs to know the answer to. While traditional lead generation strategies may fall flat, digital marketing offers a new and effective way to attract qualified leads to your business.

On this page, we’ll be going over several different ways to improve lead generation for manufacturing companies like yours. Using these tips, you can take your marketing strategy to new heights.

Of course, maybe you’re interested in more than just tips. If you want help optimizing your lead generation directly, we’ve got your back! Call us at 888-601-5359 or contact us online to speak with an experienced strategist about our lead generation services.

9 ways to generate manufacturing leads

How can you use digital marketing for manufacturer lead generation? Keep reading to learn more about these nine tips for generating qualified industrial leads:

1. Design your site with conversion in mind
2. Create a useful infographic
3. Run strategic PPC campaigns
4. Encourage your clients to leave reviews
5. Host a webinar
6. Optimize for local SEO
7. Built out an email list
8. Share your expertise
9. Be active on social media

1. Design your site with conversion in mind

This is the simplest, most reliable way to get leads online, yet a lot of manufacturers don’t take full advantage of it. They never encourage visitors to take actions that will immediately move them into the sales funnel, and instead sit back and wait for people to pick up the phone and call.

This is a big mistake. If you don’t encourage visitors to take action, they won’t — it’s as simple as that. But if you do, you can turn your site into a valuable source of new leads.

For instance, you could have a contact form on your homepage where potential clients can immediately ask questions or request a quote and get a call or email in return.

And if they’re not quite ready to contact you, you can also include an email subscription form, so they can sign up to receive weekly or monthly communications.

Pro tip: Partner with a professional web design agency like WebFX to ensure your site is up to scratch. Our web designers will help you craft a site that engages your visitors and encourages them to move down the funnel toward conversion so you can earn more leads and product sales.

View Our Web Design Services

2. Create a useful infographic

What better way to show off your manufacturing expertise, as well as encourage people to contact you, than to share an infographic? Well-researched and well-designed infographics can explain anything from the way raw components come together to form a finished product to interesting facts and figures about your manufacturing niche.

You can create infographics that explain how to use your products or that explain a topic related to product assembly or another manufacturing industry topic.

This will attract site traffic, and if you’ve followed the first tip above, this can translate directly into leads.

3. Run strategic PPC campaigns

Pay-per-click (PPC) advertising campaigns are a budget-friendly way for you to stay on top of your game as a leading manufacturer. Whether you want to reach potential clients or new employees, you can use the advanced targeting options available in most platforms to get your ads in front of the perfect audience.

Plus, you’ll have the opportunity to set your own price range, so with proper management, you’ll have complete control over your budget.

If you’re not familiar with using PPC ads for industrial lead generation, we recommend starting with Google Ads. Google has truly simplified PPC, and they can assist with suggested keyword generation. That being said, it’s still a good idea to work with an experienced campaign manager who can help you create ads and manage your bids.

Pro tip: Make launching and managing revenue-driving PPC ad campaigns a breeze with PPC services from WebFX. Our PPC specialists can help you optimize your bidding strategy for the best possible return, craft engaging ad copy and landing pages, implement data-backed campaign improvements, and more.

View Our PPC Services

4. Encourage your clients to leave reviews

Has your manufacturing company been reviewed yet on any relevant websites? If not, you may want to reach out to some of your loyal, satisfied clients and see if they’d be willing to give a review. Consumers trust the words of other consumers much more than companies, so genuine reviews can be a huge help in building your online reputation.

Not sure which sites you should focus on for online reviews? See where your competitors are being reviewed! If they’re on a particular site, you probably want to be there, too.

Pro tip: Use a review management tool like ReviewAccelerationFX to easily respond to and manage your reviews, as well as maximize the number of positive reviews for your manufacturing company and products!

Use ReviewAccelerationFX to Get More Positive Reviews

5. Host a webinar

Do you have something you could share with people who might one day become customers? If it’s substantial enough, it could warrant an online webinar. Webinars are free events that usually take place during the day, although you may want to experiment with different times to see which works best for your target population of attendees.

You can use several webinar hosting sites. Some are free, but they limit the amount of people who can attend, and they vary in quality. If webinars are something that you feel strongly about as a lead generation route for your manufacturing company, you should consider investing in a monthly or yearly subscription to a webinar provider.

After the webinar is over, you can have a video of it available at your site for free, as long as visitors provide you with their emails and names. This allows you to use the webinar twice for your online lead generation!

6. Optimize for local SEO

Odds are, most (or all) of the clients you serve are from your local area. There’s a good chance you don’t serve people outside of a given region. So, how do you ensure that you’re targeting only local prospects with your lead generation efforts? The answer is to use local SEO.

SEO (search engine optimization) is a strategy where you optimize your web content to appear in relevant search results. Local SEO does this in a way that specifically targets local prospects.

Some tactics you can use to rank in local search results include:

• Targeting location-based keywords
• Optimizing your Google Business Profile
• Making your website mobile-friendly
• Optimizing your page load speeds
• And more!

When you get your site in front of more local prospects, more of them will end up visiting your site and becoming leads.

7. Build out an email list

Email is one of the most valuable tools in your marketing arsenal. When people visit your site, you can offer them the chance to sign up for your emails. In return, you might give them access to a lead magnet of some kind. Potential lead magnets include:

• Ebooks
• Webinars
• Newsletters
• Discounts
• And more!

Once people become leads and subscribe, you can send them emails that nurture them toward becoming customers. That makes email marketing an effective method for both lead generation and lead nurturing.

8. Share your expertise

You’d be surprised how many manufacturing business leaders never give out interviews or seek out opportunities to share their expertise online. While it may seem like a strange idea, it can be done rather effortlessly. For instance, if you notice that there’s been a big news story on something relevant to your industry, email a reporter who has been writing about it and offer to contribute.

This isn’t a guarantee that they’ll publish what you say, or that your company’s site will get a valuable link, but it’s a low-cost, possibly high-impact way to get noticed. Plus, the reporter or radio personnel may keep your information and use you as a go-to source.

Pro tip: Get help creating content that paints your manufacturing company as an expert in your field with expert copywriting services from WebFX!

With our expert copywriting packages, our copywriting and editing experts who specialize in your industry and products will craft custom content that sends valuable trust signals to your audience.

View Our Expert Copywriting Services

9. Be active on social media

Let’s say that your manufacturing company makes boxes of all sizes, and you’ve been pretty diligent about monitoring social media. You notice that a start-up business makes a post about not being able to find affordable but eco-friendly packaging for their product. This is a great opportunity to reach out and see if you can be of help!

Never underestimate how powerful doing something like this can be. It’s a very personalized touch, and could net you a significant profit. Even when you don’t run across prime opportunities like that, posting regularly on social media is a great way to engage users and turn them into leads.

Pro tip: Get help managing your social media presence, posting engaging custom content, and launching targeted advertisements that boost product sales with social media marketing services from WebFX!

View Our Social Media Marketing Services

Get manufacturing lead generation services that deliver

At WebFX, we offer a turnkey solution to manufacturing lead generation because we’re a full-service digital marketing agency. That means we offer digital marketing services and digital advertising services, which allows your company to work with one trusted partner for all your lead generation needs.

Our services for generating manufacturing leads include:

• SEO services
• PPC services
• Email marketing services
• Content marketing services
• Social media marketing services
• Social media advertising services
• Remarketing services

All our services include a custom strategy, dedicated account manager, and regular reporting.

Why choose WebFX for manufacturing lead generation?

At WebFX, manufacturing companies choose us for a few reasons, including:

• Decades of experience
• Advanced marketing technology
• Experienced digital marketers
• Custom strategies
• Proven results
• Our commitment to providing a high return on investment (ROI) from your marketing efforts

We also maintain an impressive client retention rate of 91%, emphasizing our commitment to our clients and their businesses. When you partner with WebFX, you work with someone that’s passionate about your company and its success.

Get started with lead generation for manufacturers

So, how will you keep your lead generation for your manufacturing company going? If the Internet isn’t part of your current strategy, it’s time to revisit your marketing plan.

For more information on how your manufacturing company can generate leads online, call us at 888-601-5359 or contact us today! Our talented team of Internet marketing and SEO experts is more than happy to help you grow your business.

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• You get a team dedicated to your success

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