Lead Generation for Manufacturing: 7 Practical Tips

What better way to show off your manufacturing expertise, as well as encourage people to contact you, than to share an infographic? Well-researched and well-designed infographics can explain anything from the way raw components come together to form a finished product to interesting facts and figures about your manufacturing niche.

You can create infographics that explain how to use your products or that explain a topic related to product assembly or another manufacturing industry topic.

This will attract site traffic, and if you’ve followed the first tip above, this can translate directly into leads.

Pay-per-click, or PPC, advertising campaigns are a budget-friendly way for you to stay on top of your game as a leading manufacturer. Whether you want to reach potential clients or customers or new employees, you can use the advanced targeting options available in most platforms to get your ads in front of the perfect audience.

Plus, you’ll have the opportunity to set your own price range, so with proper management, you’ll have complete control over your budget.

If you’re not familiar with using PPC ads for industrial lead generation, we recommend starting with Google Ads. Google has truly simplified PPC, and they can assist with suggested keyword generation. That being said, it’s still a good idea to work with an experienced campaign manager who can help you create ads and manage your bids.

Pro tip: Making launching and managing revenue-driving PPC ad campaigns a breeze with PPC services from WebFX. Our PPC specialists can help you optimize your bidding strategy for the best possible return, craft engaging ad copy and landing pages, implement data-backed campaign improvements, and more.

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Has your manufacturing company been reviewed yet on any relevant websites? If not, you may want to reach out to some of your loyal, satisfied clients and see if they’d be willing to give a review. Consumers trust the words of other consumers much more than companies, so genuine reviews can be a huge help in building your online reputation.

Not sure which sites you should focus on for online reviews? See where your competitors are being reviewed! If they’re on a particular site, you probably want to be there, too.

Pro tip: Use a review management tool like ReviewAccelerationFX to easily respond to and manage your reviews, as well as maximize the number of positive reviews for your manufacturing company and products!

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Do you have something you could share with people who might one day become customers? If it’s substantial enough, it could warrant an online webinar. Webinars are free events that usually take place during the day, although you may want to experiment with different times to see which works best for your target population of attendees.

You can use several webinar hosting sites. Some are free, but they limit the amount of people who can attend, and they vary in quality. If webinars are something that you feel strongly about as a lead generation route for your manufacturing company, you should consider investing in a monthly or yearly subscription to a webinar provider.

After the webinar is over, you can have a video of it available at your site for free, as long as visitors provide you with their emails and names. This allows you to use the webinar twice for your online lead generation!

You’d be surprised how many manufacturing business leaders never give out interviews or seek out opportunities to share their expertise online. While it may seem like a strange idea, it can be done rather effortlessly. For instance, if you notice that there’s been a big news story on something relevant to your industry, email a reporter who has been writing about it and offer to contribute.

This isn’t a guarantee that they’ll publish what you say, or that company’s site will get a valuable link, but it’s a low-cost, possibly high-impact way to get noticed. Plus, the reporter or radio personnel may keep your information and use you as a go-to source.

Pro tip: Get help creating content that paints your manufacturing company as an expert in your field with expert copywriting services from WebFX!

With our expert copywriting packages, our copywriting and editing experts who specialize in your industry and products will craft custom content that sends valuable trust signals to your audience.

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Let’s say that your manufacturing company makes boxes of all sizes, and you’ve been pretty diligent about monitoring social media. You notice that a start-up business makes a post about not being able to find affordable but eco-friendly packaging for their product. This is a great opportunity to reach out and see if you can be of help!

Never underestimate how powerful doing something like this can be. It’s a very personalized touch, and could net you a significant profit.

Pro tip: Get help managing your social media presence, posting engaging custom content, and launching targeted advertisements that boost product sales with social media marketing services from WebFX!

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