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Lead Generation Terms and Glossary You Must Know In 2024

Lost in conversations about lead generation terms? Get up-to-speed with this resource library, which serves as a lead generation glossary. Find the terms that confuse you and get easy-to-understand definitions, so you can participate and engage in conversations about your company’s lead generation strategy. Browse the library now!

What is Lead Generation?


What Is Lead Generation? Lead generation is the process of generating interest in a company’s brand, products, or services using inbound and outbound marketing strategies, like online advertising and email marketing. Lead gen is an essential process for business-to-business (B2B) […]

View Full Story ~ 16 minute read

What is SMB Lead Generation?


What Is SMB Lead Generation? (And How to Earn More Leads) What is SMB lead generation? Small business lead generation is the practice of using lead generation strategies, like email, search, and paid advertising, to generate qualified leads for a […]

View Full Story ~ 6 minute read

What is B2C Lead Generation?


What Is B2C Lead Generation? [+ 5 Strategies] Riley is doing some online shopping when he runs across an ad from your business. He’s never heard of your company before, so he only glances at the ad before moving on. […]

View Full Story ~ 7 minute read

What is Lead Nurturing?


What Is Lead Nurturing? When you’re competing for customers online, every lead counts. That means every time someone gives you their contact information or interacts with your site, you need to move them through the sales funnel quickly and turn […]

View Full Story ~ 7 minute read
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What Is B2B Lead Generation?

What Is B2B Lead Generation? Strategies and Tips to Grow Your Business Lead generation is essential for any B2B business to attract more clients and increase sales. An effective lead generation strategy can help you attract qualified leads and convert […]

Read Blog Post ~ 11 minute read