As a chiropractor, you excel at helping people keep their backs in good condition.
But you can only help people who actually visit your practice. The fact is, many people in your area with back issues simply never become aware that you exist, or they choose to go to your competitors.
This is where lead generation for chiropractors comes into play. You need to find ways of reaching potential patients in a way that will result in a visit.
Digital marketing for chiropractors can be a huge asset in this regard, but how do you use it to generate leads?
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Top 7 chiropractic marketing tips
Digital marketing tactics can help with lead generation for chiropractors, but a few in particular stand out. Here are seven tips for generating leads for your practice.
1. Web design
When it comes to digital marketing, nearly everything you do circles back to your website. For that reason, it’s essential that you optimize your site for the best possible user experience. Otherwise, everyone who visits it will end up bouncing.
Several things go into good web design, but here are a few of the main ones:
- Page speed: Your pages need to load quickly — users expect them to load within two seconds.
- Responsive design: Over half of all Internet traffic happens on mobile, your site needs to be optimized for both a desktop and a mobile format.
- Navigation: Your site needs to be easy to navigate so users don't get lost.
2. Search engine optimization (SEO)
Once your website is top notch, you need to have a way of getting people to visit it. Enter search engine optimization (SEO).
SEO is the process of optimizing your website to appear in Google search results.
To a large extent, web design elements like those above contribute to SEO. An equally large player, however, is content marketing. Content marketing is where you create textual content on your site, like blog posts, that target specific keywords to appear in search results.
This content should be genuinely helpful and informative, and should be relevant to the keywords it targets. Likewise, the keywords should be relevant to your practice.
3. Pay-per-click (PPC) advertising
Another way to bring people to your website is to use pay-per-click (PPC) advertising.
PPC ads also appear in Google search results, but they work differently than SEO. Rather than having your ads rank organically, you can create a Google Ads account and pay to have your ads displayed.
The way this works is that, within Google Ads, you bid on certain keywords — again, only those relevant to your practice — that you want your ads to be displayed for.
Anytime users search for your target keywords, Google will display the ads of the highest bidders above the organic results. The best part? You only have to pay when users click your ad.
For the ads themselves, you’ll need to create landing pages on your website that users will land on when they click on your ads in the search results.
4. Social media
SEO and PPC are excellent tools, but Google isn’t your only option for drawing people to your website.
The average user spends 28% of their Internet time on social media, making it an excellent place for you to advertise.
There are a couple of ways you can do this.
To start, you can advertise directly with tools like Facebook Ads. You can also create an account for your practice and post regularly with it. If you’re doing any content marketing on your website, you can link to that content in your posts.
One of the best things social media lets you do, though, is interact directly with your user base. You don’t just have to speak to them through ads and articles — you can talk to them directly, answering questions they have and commenting on their responses.
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5. Email marketing
Often, you’ll have cases where people visit your website, but then leave without scheduling an appointment. When that happens, it doesn’t always mean they’re a lost cause. Sometimes they just need a little reminder!
This is where email marketing comes in. On your website, you can create email capture forms that prompt users to give you their email address. Then, once they’ve come and gone, you can follow up by sending email ads to their inbox.
As a word of warning, we don’t advise spamming users, as that will quickly give you a bad reputation. But an occasional email encouraging them to schedule an appointment won’t go amiss.
You should also refrain from ever buying an email subscriber list, and focus on earning contacts through your website.
Digital marketing for chiropractors can involve a lot of advertising on your part, but sometimes you can benefit from having someone else talk you up for a change. That’s the value behind patient testimonials.
Even mediocre practices still say good things about themselves. But when your customers are the ones saying how great you are, that shows that it’s really true, and it can encourage more people to head your way.
You can acquire these testimonials simply by asking your patients. If you do your job well, there are bound to be a few who are willing to leave you a good review online.
You can then display these testimonials on your website and show potential patients why clients love you.
7. Local search
Unlike for many other businesses, lead generation for chiropractors doesn’t typically have a wide geographical range. You have a practice located in a particular spot, and you serve people who live within a certain radius of that point.
This arrangement makes local search extremely valuable to you. When people Google “local chiropractor” or “chiropractor near me,” Google’s smart enough to know to show them only results for practices in their geographical area.
If you want to maximize your chances of being prominently featured in those results, you can use Google My Business to create a profile for your practice. Google will then be able to show users information about where you’re located and what your hours are, hopefully leading some people to choose you.
Get chiropractic marketing services from WebFX today
Not sure how to make these tips work for your practice? No worries! WebFX can help. With over 500 client testimonials, we have the best chiropractic marketing services in the business.
We’d love to optimize your SEO, PPC, web design, and social media campaigns to help you bring in as many leads as possible. To get started with us, just give us a call at 888-601-5359 or contact us online today!