Skip to main content ↓
500+ digital experts
Get access to the marketing experts you need, from business consultants to digital marketers, to deliver the results your company demands.
28-year track record
Navigate (and succeed) in changing market conditions with a digital marketing partner that’s helped businesses like yours succeed for decades.
1,100+ reviews
Across industries, roles, and goals, businesses endorse WebFX because we make digital marketing easier, providing turn-key solutions that grow your bottom line.
In-house technology
Accelerate your marketing ROI by 25% or more (and skip shopping and setting up different tools) with our all-in-one revenue marketing platform and its toolkits for SEO, PPC, reporting, and more!

Data-powered local search marketing services

MarketingCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.

Used by our team and clients alike, the SEO tools within our MarketingCloudFX suite can help take SEO foundations to competitive rankings.

Learn More About MarketingCloudFX


Boost in SEO Traffic for a single page with ai-driven keyword enrichment


Set up by WebFX to give you the best data foundation


Built-in Value based on cost of similar tools

Advanced Content Analysis

Strategize high-impact content for better results. Get full transparency into content developed by WebFX.

  • Analyze content by page, content type, content tag, or content overview
  • Identify top-performing SEO content worth expanding
  • Get AI recommendations on what content to develop next

Ai-Powered Content Enrichment

Uncover content SEO enrichment opportunities with AI-powered analysis.

  • Use AI to analyze key competitor pages
  • Get SEO ideas to strengthen current content or create new content
  • Make content more competitive in the organic search results

Ongoing Competitor Monitoring

Strategize against competitors using data powered by 10+ different data sources.

  • Get a consolidated view of key competitor data
  • Monitor SEO traffic, website content changes, and keyword performance
  • Identify opportunities to get ahead of competition in the organic search results

SEO ROI Dashboard

Easily track your return on investment from SEO and other marketing channels.

  • Automated reporting on cost per lead data based on form submissions, calls, chats, and other leads
  • Compare against industry averages based on 1500+ clients and extrinsic data
  • View revenue and ROI data by month or channel in a convenient dashboard


Boost in SEO Traffic for a single page with ai-driven keyword enrichment


Set up by WebFX to give you the best data foundation


Built-in Value based on cost of similar tools

Explore pricing and plans for local search services

At WebFX, we implement cutting-edge local SEO solutions to help clients rank at the top of search results and increase foot traffic to their stores.

We offer a number of local SEO plans and pricing options, so you can choose the best plan for your business. Click an option below to learn more about our local business marketing services and local SEO pricing.

View local SEO services

View local SEO pricing

Your search for local search marketing services ends here

When your company partners with WebFX for local search marketing services, you:

Computer chart icon with arrow pointing up for improved results.

Increase foot traffic and sales

With local search marketing services from WebFX, you can bring more foot traffic and sales to your store, as well as earn more phone calls and quote requests from high-value leads.

Award Icon

Work with an award-winning team

Local businesses and franchises across the country trust our award-winning local search marketing company because of the results we drive, as well as the transparent reporting we provide

SEO with magnifying glass icon.

Get cutting-edge local SEO solutions

At WebFX, we implement cutting-edge local SEO solutions to help clients rank at the top of search results and increase foot traffic to their stores.

Coin icon.

Access a number of local SEO plans and pricing options

We offer a number of local SEO plans and pricing options, so you can choose the best plan for your business.

Pricing custom to you.

Starting at $425 per month.

Request a Free Proposal
pete smiling

Solving key challenges for businesses

Merrimack Valley Psychological Associates 5

When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.

“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”

2XRevenue in six months

5d1489ddad86d8c441ae7303 Net Friends Logo

Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.

“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”

2XIncrease in website traffic and leads

Hurst Pediatric Dentistry Horz new UPDATE 300x93 1

Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!

“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”

540%Increase in leads from organic search

Unlock a 25% greater marketing ROI with WebFX’s award-winning SEO team

Typical SEO agency

  • Dedicated account manager that’ll need your time to develop and implement assets
  • Third-party toolkit for tracking SEO’s performance with subscription costs passed to you
  • Copy-and-paste checklist for optimizing your site and (hopefully) delivering results
  • Regular, but unreliable when site issues happen, and you need help now

In-house SEO

  • One or more team members searching for the time to optimize 200+ ranking factors
  • Free and paid tools for auditing, monitoring, and measuring rankings and traffic
  • S.M.A.R.T. goals, but difficult to achieve with limited resources, time, and skillsets
  • Varied with documentation gaps leading to project delays and wasted budget.

4 ways to get started with local search marketing

The best way for your business to reach potential customers is to utilize the same local search strategies people use to find businesses in their area. Here are a few to help you get started:

Smiling woman with a sleeveless turtleneck top in front of a colorful background with text about SEO at WebFX.

Location icon. Local business directories and listings

Location icon. Local business directories and listings

Perform a search for a type of business (ex. restaurants), and you’ll notice the top results include local listings — not just in the search results, but also on the map that appears somewhere on the page. Those businesses are more prominent because their websites were placed in local directories. Your business will appear there if you do the same.

Start by claiming your business profile on sites like Google My Business, and enter key information like your location, hours, photos, and more.

The easiest way to get listed is to leverage search engines like Google and Bing, as well as review sites like Yelp. However, not everyone uses search engines to find nearby businesses. Some use location-specific directories. Submit your site to those directories as well, and don’t forget about sites for newspapers, magazines, and other local media.

SEO with magnifying glass icon. Local SEO

SEO with magnifying glass icon. Local SEO

Since local search accounts for a large portion of mobile searches, sites that employ local SEO services tend to rank well in these searches. Do you include your town or region prominently on your site? Do you include it in your page titles or descriptions? If not, it might be time to rework your local SEO strategy.

Do some keyword research to figure out how people are searching for businesses in your area. For example, if you’re based near Philadelphia, include your town’s name, but also include terms like “Philadelphia” and “greater Philadelphia area.”

These keywords likely receive much higher search volume than your own town’s name, and as long as your business is close by, customers won’t mind that you’re technically a mile or so outside of city limits. Still, be sure to include your business address—including ZIP code—on your contact page and the footer of all of your other pages.

Website icon. Links from other local sites

Website icon. Links from other local sites

Local marketing is a great way to attract new customers, but it’s also a way of making your business a part of the local community. This can result in natural links from other local businesses, which is great for your overall SEO strategy.

Of course, we don’t recommend that you bombard business owners with requests to link to your site. Not only is that annoying, but it likely won’t get you anywhere. Instead, publish content on your site about your city or region, and link to other nearby businesses your customers might enjoy.

This can help you build connections, and become a part of the local business community, and possibly result in links from other sites who also actively publish content.

Paid ads icon with megaphone and a money sign. Local PPC ads

Paid ads icon with megaphone and a money sign. Local PPC ads

Although SEO is arguably the best way to be found online, paid ads are also a great option. Pay-per-click ads, in particular, are not only effective in local search marketing, but can also be cost-effective when done right.

Your ads will only appear when searchers use the keywords you specific, increasing the quality of leads. What’s more, you only pay for the clicks generated, so your costs are directly linked to the performance of the ad.

FAQs about local search marketing services

What are local search marketing services?

Local search marketing services increase your online visibility in localized search results via local SEO and digital advertising strategies like Google Local Services Adsgeofencing advertising, and pay-per-click (PPC) ads.

How much do local search marketing services cost?

Prices for local search marketing services depend on factors unique to your business, like your monthly ad spend, industry, location, and local search agency. Typically, companies will invest $300 to $2000 per month into local search services. For the most accurate pricing, request a quote.

Why does local search marketing matter?

Even though it’s possible to buy products and services from any corner of the world, many people prefer to buy them from their own particular corner. Some things are easier to buy from local businesses, and personal relationships are hard to replicate online.

Before you can build these relationships, though, people have to be able to find you. That can only happen with the best local search marketing services, whether implemented in-house or by an experienced firm, which optimize your business’s local listings and website for local search ranking factors.

The Internet has become the primary source of listings for restaurants, auto shops, dry cleaners, and virtually every other type of local business. Consumers use search engines to find businesses for all of their needs, and the only way to convert these searchers into customers is to make sure they can find you online.

Did you know, for example, that 50 percent of search engine users visit a store within a day of conducting a local search?

50% of SEO users are local

Local search is the most effective way to reach consumers in your area. Despite the growing popularity of ecommerce, some things just aren’t convenient to buy online. They need to come from a nearby business, whether from a national chain or a mom-and-pop store.

Consumers are savvy enough to incorporate location in their search for these products and services. The majority use large search engines like Google, and some also use location-based sites and directories. Either way, the only businesses that show up in these results are those that either do local search marketing in-house, or hire an agency that offers it as a service.

Over time, the need to optimize for local will continue thanks to the rise in mobile devices. Today, 60 percent of searches take place from mobile devices. This makes sense, since people are more likely to use these devices when they’re out and ready to make a purchase.

As the number of mobile searchers grows, so will the number of consumers searching for your business at the moment they’re ready to buy. If your site isn’t in front of them at that moment, you could be missing out on sales and customer conversions.