As an EHR company, lead generation is one of your top priorities. You need a steady flow of new customers to advance and grow your business, and each of those customers begins as a lead.
However, lead generation isn’t always easy. Especially within a niche like EHR, you can run into a lot of pushbacks when trying to convince potential customers to switch from physical records to a completely digital solution.
Luckily, there are plenty of online marketing tools at your disposal to help you generate more leads.
Call 888-601-5359 to speak with a strategist about how WebFX can help you generate more leads online, or keep reading for a few tips you can use to improve your existing strategy.
Lead generation with PPC
Pay-per-click advertising, or PPC, is one of the most cost-effective methods of lead generation.
If you’ve ever noticed the ads at the top/bottom and along the sides of Google search results, those are all PPC ads.
With PPC, you only pay for your ads when a user actually clicks on them. This is a highly beneficial payment structure because it means you don’t waste your budget on people who aren’t interested in your services.
All you need are a few well-optimized ads, and you can increase and decrease your spend to fit your budget.
PPC ads are also great because a well-structured campaign pre-qualifies the traffic you get from it.
When you create a PPC ad, you first pick certain keywords that will trigger your ad. For example, you could target a search term like “EHR provider,” and your ad will only appear for users who searched that term (or a close variation of it).
Essentially, you can fine-tune your campaign so that you’re only targeting people with a demonstrated interest in EHR solutions to start with.
Finally, PPC is fantastic because it’s instant. As soon as you set up a campaign, you can launch your ads and being bringing users to your website.
PPC is a great stopgap while you’re waiting for longer term strategies (like SEO) to kick in, although it can also be an excellent long-term strategy in its own right.
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Lead generation with SEO
Search engine optimization is another bread-and-butter strategy for consistent lead generation, although it’s more of a long-term strategy than PPC can be.
SEO is the practice of structuring your website and content in a certain way so that search engines will rank your site higher when a user searches for something EHR-related.
The good thing about SEO is that once your strategy starts generating you traffic, it’s much more consistent than traffic from a paid source. SEO is definitely an ongoing endeavor, but it generally doesn’t require as much upkeep as a paid strategy does.
SEO is also incredibly cost-effective when properly implemented. The only costs you face upfront are outsourcing content creation if you’re not doing it yourself, or paying an agency to implement the strategy on your behalf.
Either way, the returns that you’ll eventually see on SEO far outstrip any initial costs.
SEO is such a foundational strategy simply because you can’t really “do SEO” without also improving the overall visibility of and regard for your brand online.
The traffic from a proper SEO strategy is also exponential in nature, since the changes you make can continue to attract traffic and generate revenue for years to come.
Things to consider: EHR lead generation
No matter what method of lead generation you invest in, it’s important to think ahead.
For example, when you do get a user on your website, how do you want to capture the lead? Are you going to give them a phone number to call, a live chat to participate in, a contact form to fill out, or something else?
You should also make sure that you’re accurately tracking every single one of your leads. You should know where each and every lead came from, how many times they visited your site before converting, and so on.
The more data you have, the easier you’ll be able to tell what works and what doesn’t. If you eventually see something isn’t converting quite as well as a different strategy, you can then reallocate some of your budget towards the more successful process instead of just guessing at what might be working.
Want to boost your EHR lead gen today?
If you’re looking for a professional lead generation strategy, we’d love to help!
Lead generation is a very data-based process that involves lots of experiments and adjustments to find a strategy that yields leads at a reasonable cost.
At WebFX, we have years’ worth of data to fall back on when it comes to lead generation. Our expert team of Internet marketers has helped hundreds of clients with lead generation, and we know what it takes to efficiently test and identify a winning strategy for your EHR company.
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