PPC for Outpatient Care Centers: Your Go-To Guide to PPC
YEARS OF EXPERIENCE
For your outpatient care center to continually have patients, you must market your facility online. PPC for outpatient care centers is a great way for your facility to appear before people who need outpatient medical services.
But what does it entail, and how do you get started? Keep reading to find out!
What is PPC for outpatient care centers?
PPC for outpatient care centers involves running paid advertisements in search engines, social media platforms, and third-party websites. With these ads, you only pay when someone clicks on your ad.
Why invest in PPC for outpatient care centers?
On the fence about investing in PPC for outpatient care centers? Here are three benefits to know about outpatient PPC:
1. PPC enables you to get more patients to your care center
The ultimate goal of your outpatient care facility is to get more patients through your door. With PPC for outpatient care centers, you reach people looking for the services you offer.
If you run search ads, for example, your ads appear at the top of search results. When someone conducts a search looking for outpatient services, they’ll see your ad at the top of the search results. If you offer what they need, they’ll click on your ad and check out your services.
As a result, you earn qualified leads looking for the outpatient services you offer.
By running PPC ads, you’re reaching the most interested leads where they spend their time, from Google to Facebook to their favorite blog.
2. PPC enables you to build awareness of your care facility
In healthcare, building trust is a critical aspect. People won’t use your outpatient care facility if they don’t feel confident you’ll provide them with top-notch service. With PPC, you start laying the foundation of trust with your audience.
PPC for outpatient care facilities enables you to expose people to your healthcare center’s brand. They’ll see your ads in search results or as they scroll through social media and start to get familiar with your facility. As they gain more exposure to your outpatient health center, they’re more likely to remember your center when it’s time to decide.
Since they’re familiar with your outpatient health center, they’re more likely to choose you.
3. PPC enables you to outperform your competition
Another reason to do PPC for outpatient centers is that it enables you to outperform your competition. When you’re competing against multiple outpatient care centers, you need to stand out from your competition. With PPC, you can outperform your competition.
If other outpatient care centers aren’t running paid advertisements, you have an edge over them. You’ll run advertisements and obtain new patients while they’re twiddling their thumbs waiting for new patients.
Traffic attracted through PPC advertising yields 50% more conversions than organic advertising.
Are you leveraging PPC in your marketing efforts? Let’s get started.View the Guide
How to do PPC for outpatient care centers: 3 quick tips
Now that you see the benefits of PPC for outpatient care facilities, you may feel eager to start building your strategy. Here are three quick tips on how to do PPC for outpatient care centers:
1. Set your targeting
A core component of PPC for outpatient centers is setting your targeting. Whether you run search ads, display ads, or social media promotions, you want to ensure you reach the right people with your promotional materials.
There are two types of targeting used for paid ads:
One type of targeting PPC ads use is audience targeting. With audience targeting, you focus on identifying the characteristics of your ideal patient and using that information to target new patients.
You can define characteristics like:
- And more
If you run an outpatient rehab facility, for example, you might target females and males ages 35-54 who reside within 20 miles of your center.
By defining these characteristics, you know who you want to reach and can target people based on those characteristics.
Another type of targeting you can use with PPC ads is keyword targeting. Keyword targeting applies to ads that appear in search engines. People search keywords on these search engines to generate results related to their queries.
To do keyword targeting, start by conducting keyword research. Use a tool like KeywordsFX to help you identify relevant terms. Focus on terms that contain three or more words, also known as long-tail keywords. Long-tail keywords have a lower cost per click (CPC), so you pay less while attracting the most interested leads.
Once you identify your keywords, you’ll optimize your ad for those terms to help you appear in search results for those terms.
2. Choose a relevant, high-quality visual
A key component of PPC for outpatient centers is choosing the right visual. Social media and display ads often require you to include a visual component, like an image or video, as part of your ad.
When choosing your visual component, select an image or video relevant to your ad content. If you advertise your physical therapy services, for example, you’d want a photo of someone doing physical therapy or a video of a patient working with a practitioner during therapy.
In addition to relevancy, you also want to use high-quality visuals. If you use grainy, stretched, or pixelated images, people won’t interact with your ads. Low-quality visuals reflect poorly on your practice and make people less likely to trust you.
Think of it this way: If you saw an ad with a grainy photo that was hard to see, would you trust the ad? Likely not. The same happens with your audience if you don’t use clear, high-quality visuals.
Using good images and videos in your ads will generate more engagement with your promotional materials.
3. Test your ads
When you do PPC for outpatient care centers, test your ads continuously. No one puts out the perfect ad the first time around — there’s always room to improve. By testing your ads, you find small wins for improving your ads, so you drive better results.
You can test elements like your:
Make sure that you only test one element at a time. If you try testing too many changes, at once, you won’t know which ones positively (or negatively) impact your ads.
By testing your ads, you’ll find areas to improve and can make small adjustments to drive better results for your outpatient care facility.
Ready to start with PPC for outpatient care centers?
Are you ready to get more patients through your outpatient care facility’s door? Do you want to grow your practice? If you answered yes, then it’s time to invest in PPC.
If you’re looking for an experienced team to help you navigate the world of PPC, look no further than WebFX. We have a dedicated team of over 500 advertising experts that know how to craft PPC campaigns that drive results.
In the past five years, we’ve driven over $3 billion in revenue and over 7.8 million leads for our clients. We know how to craft ad campaigns that generate more impressions, clicks, and conversions for your healthcare facility.