Urgent Care SEO & SEO Services

SEO for urgent care centers should be done with potential patients in mind, and should start by taking into consideration what people who need your services might search for. But beyond that, here are a few tips to help you make your site as easy to find as possible:

1. Optimize for location-based keywords

Every urgent care facility website should keyword optimize its pages for one or two long-tail keywords. You can start by doing keyword research and including basic phrases relevant to your business, like “urgent care center.”

However, keywords describing your services aren’t enough to help nearby people find you. That’s why location-based keywords are so important. Include the name of your city or town long-tail phrases, and optimize for keywords like, “urgent care center Boston, MA”.

Of course, these keywords should fit naturally into your copy, and you should never stuff a page with them in the hopes of ranking well—this will only end up harming your SEO in the long run. Instead, create content and pages specific to the different areas you serve, and provide information that is genuinely useful to your site visitors.

2. Start a PPC campaign

Although pay-per-click, or PPC, is technically a different form of Internet marketing from SEO, it’s still important to consider for urgent care centers. PPC campaigns allow you to display ads in search results—above or beside the organic results—meaning that even if your rankings aren’t as strong as you’d like them to be, you still have a chance of reaching searchers.

These ads can be simple yet effective, especially using platforms like Google Ads. And if you spend the time to create carefully-worded ads that generate clicks from people who need your services, you could be well on your way to building up a steady flow walk-ins.

3. Add unique pages for all urgent care services

People who are looking for urgent care center assistance are in need of all types of services, from flu relief to sprained knees. This means you have the opportunity to create unique pages for each of the services you offer.

Although you don’t have to have pages for each and every ailment you treat, like sprained ankles, sprained knees, sprained elbows and sprained wrists, you can devote one page to “sprains” and cover the common types seen in an urgent care facility. This will help you reach patients who are looking for specific services, and reassure them that your center is able to help.

4. Have a Facebook page

Having a social media presence is a great way to boost awareness of your business. And while many platforms have value, it’s smart to start with the biggest one — Facebook.

Though social media won’t directly give your facility an SEO boost, it will give you an indirect way to build links back to your site. Plus, it will enable you to start building a base of followers who may talk about their positive experiences at your urgent care center. In today’s world, any business without a Facebook page is missing a huge opportunity to be seen and build a solid reputation.

5. Start a blog

Search engines’ web crawlers like to see that sites are regularly adding new material and pages. One of the easiest ways to do this is by starting a blog. You don’t have to be an award-winning author, as long as you commit to posting consistently about new topics.

There’s plenty of information that you can explore in blog posts, such as how to avoid common illnesses, when to get a flu shot, or virtually anything else patients would find interesting. If you’re having trouble coming up with topics, check out this blog post on how to come up with content ideas your readers will love.