5 Strategies for Starting With Digital Marketing for Skid Steer Attachment Companies
Relying on word-of-mouth and flyers is a thing of the past for selling skid steer attachment parts. Today, it’s all about promoting your products online as people search and shop for them. Discover what strategies you can use to boost your company’s revenue and sell more skid steer attachment parts!
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insights from 100,000+ hours of heavy equipment marketing experience
As a skid steer attachment company, you provide your customers with the tools they need to get the job done. Whatever work they need to do, they know they can count on you to get them the right skid steer attachment.
You can think about your digital marketing similarly. Each strategy in your digital marketing arsenal has a role to play. But they all work together to accomplish your overarching goals — meeting your customers’ needs and growing your business.
On this page, we’ll detail five tactics you can use to improve your skid steer attachment company’s online presence.
5 tactics for doing Internet marketing for skid steer attachment companies
Here are seven five you can use to help market your skid steer attachments better:
1. Create a well-designed website to make shopping a breeze
Your website is the foundation of your digital marketing strategy. It’s the primary place customers will go to learn about your business and purchase skid steer attachments.
Because your website is so integral to digital marketing for skid steer attachment companies, you need to invest time and resources into making it visually appealing, functional, and helpful for visitors.
When you make your website easy to shop on and buy skid steer attachments, you increase your company’s revenue.
Here are some ways to make your website a valuable asset of your marketing:
- Integrate responsive design to ensure it’s functional on all devices and gets indexed by Google
- Provide an organized navigation to ensure people can find the skid steer attachment products they need
- Follow search engine optimization (SEO) best practices to help your website rank
2. Create a blog to share product specs and industry information
You have a lot of knowledge about skid steer attachment parts, and your audience wants it. Leverage that knowledge by creating blog posts, articles, and guides about skid steer attachments.
Here are some example topics you could cover:
- How to choose the right Auger bit
- Top attachments landscaping contractors should have
- Buying vs. renting skid steer attachments
- New vs. used skid steer attachments
By creating content surrounding these topics, you’ll reach people actively searching for this information and drive them to your website. It helps you nudge these leads towards converting and buying skid steer attachments from you.
3. Host virtual demonstrations of your products
If you’re looking for a way to get an edge with your skid steer attachment marketing, try hosting virtual demonstrations. Having a virtual demo day is a great way to show off your different attachments and how they work with different models of equipment.
On top of that, you can allow viewers to ask questions and answer them in real-time.
Not only is this helpful for allowing people to see the products (and how they work) “live,” it also allows them to ask their burning questions directly. They get answers immediately, which can help move them along in the decision-making process.
By leveraging virtual demonstrations of products, you can nurture these prospects toward buying attachments from your business.
4. Leverage email marketing to continually nurture buyers
A key component to the success of digital marketing for skid steer attachment companies is email marketing. This strategy enables you to keep your company top of mind for people looking at skid steer attachments.
You can send emails like:
- Informational emails touching on topics like how to choose the right attachments for your job
- Resource emails that include a skid steer attachment maintenance checklist or a buyer’s guide to purchasing skid steer attachments
- Product promotional emails tailored to subscribers based on their interests
Email offers many opportunities for you to send personalized, tailored content to subscribers to keep them engaged with your skid steer attachment company.
5. Run targeted pay-per-click (PPC) ads to promote products
Looking to take digital marketing for skid steer attachment companies to the next level? Then try creating targeted PPC ads.
PPC ads include paid search results in SERPs and display ads on other websites. Advertisers bid on keywords or ad space and only pay when their ad gets a click.
The way you target your PPC ads has a significant impact on their success. Target keywords related to your products and industry that your potential customers might search.
Some keyword ideas include “bale spear skid steer attachments,” “used skid steer attachments,” and “tools for digging drainpipe trenches.”
Once you know what keywords to target, make sure you craft informative ad copy to entice people to click on your ad and learn more.
FAQ on digital marketing for skid steer attachment
What makes digital marketing for skid steer attachment companies unique?
Digital marketing looks different for every type of business. For skid steer attachment companies, you have unique challenges to address with your marketing. Here are three big challenges:
| Challenge | Why it’s a challenge | How to address with marketing |
| Niche audience | You’re targeting a specific audience (construction, agriculture, etc. workers) | Target relevant industry keywords related to the parts these pros look for |
| Product education | Buyers actively compare the technical specifications of products, which can get dense/complicated | Leverage formats like videos to showcase product detail differences |
| Longer sales cycle | Since skid steer attachment parts aren’t a quick impulse buy, which means it takes longer to get conversions | Leveraging strategies like content creation and email marketing help keep you top of mind while helping your audience feel informed to make decisions |
Is skid steer attachment digital marketing worth it?
Yes. While some traditional methods may continue to drive results for you, you’ll miss out on even more opportunities without a digital marketing strategy in place.
Consider this: 75% of B2B buyers prefer a rep-free sales experience. That means they’re doing the research themselves. And where are they doing that research? Online!
Having an active digital presence is crucial for reaching these leads that have an interest in your skid steer products, but don’t want to talk with a sales rep to learn about them. Strategies like content creation, paid advertising, and search optimization help you expose those leads to your brand, help them get to know you, and nurture them towards conversion.
Are reviews important for skid steer attachment marketing?
Yes! Since skid steer attachment is such a niche market, buyers rely heavily on other farmers and contractors to help them determine what company to choose. So, it’s important that you build up your reviews to enhance your reputation and trust.
Encourage your current customers to leave reviews and leverage those reviews in your ad campaigns, on your website, and in your social media. It will help you build confidence with other buyers and help your digital marketing drive more conversions.
Digital marketing for skid steer attachment companies with WebFX
The right Internet marketing strategy can help you find new customers and grow your skid steer attachment company. At WebFX, we offer “do-it-for-you” digital marketing services — you get a custom strategy built for your skid steer attachment company and our team of 500 marketing experts handles your marketing for you.
Did we mention we create results-driving strategies, too?
Over the last five years, our online marketing services have generated 24 million leads and $10 billion in revenue for businesses like yours.
Ready to drive more sales and revenue? Contact us online or at 888-601-5359 to discover how our digital marketing services can help!
We Drive Results for Heavy Equipment Companies
- 145+ experts in heavy equipment
- You get a team dedicated to your success
Table of Contents
- 5 tactics for doing Internet marketing for skid steer attachment companies
- 1. Create a well-designed website to make shopping a breeze
- 2. Create a blog to share product specs and industry information
- 3. Host virtual demonstrations of your products
- 4. Leverage email marketing to continually nurture buyers
- 5. Run targeted pay-per-click (PPC) ads to promote products
- FAQ on digital marketing for skid steer attachment
- Digital marketing for skid steer attachment companies with WebFX
- We Drive Results for Heavy Equipment Companies
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