8 Ways to Boost SEO for Cleaning Services

4. Create location-based SEO content

Unless you’re a massive chain company, you probably only service homes within a certain geographical region. Your target market for cleaning services will be limited to that region, so take that into account with your marketing.

When people search for residential or commercial cleaning services, they won’t usually search “cleaning service.” They’ll include their geographical area in their search or AI prompt, looking up something like “cleaning services in Salt Lake City” or “cleaning services near me.”

To take advantage of this, emphasize your location on your website and in your content. If you service homes in Salt Lake City, make that a central feature of your advertising. You can also help yourself out by setting up a Google Business Profile.

Keep your name, address, and phone number identical on your profile, your website, and every directory that lists you. The Roof Detective, a roofing company in the Columbus, Ohio area, cleaned up its citations and managed its local listings so its contact details matched across directories. As part of a broader local SEO program, it saw an 18% increase in qualified leads.

Because you travel to your customers, Google treats your company as a service-area business. List the cities or postal codes you serve (Google doesn’t accept a radius), and remove your street address from the profile if customers don’t visit it.

5. Incorporate links

SEO for cleaning services is all about optimizing for Google’s algorithms, and one thing Google’s algorithms really love to see in your content is links.

That starts with internal links — that is, links that lead to other pages on your site. When you include internal links throughout your content, not only is it good for SEO, it helps keep users on your site longer.

But even more important are backlinks. Backlinks aren’t links in your content, but links to your content. Specifically, they’re links to your pages from other websites. When you reach out to reputable sites and earn backlinks from them, Google will likely boost you in rankings.

6. Increase page speeds

Even if you successfully reach the target market for cleaning services with your content, it won’t matter if they don’t stick around to read it. And blocks of text aren’t the only things that can make users hit the back button.

A sure way to send people back to the search results is a slow page load speed, especially on a phone. Check your key pages against Google’s Core Web Vitals, which measure how quickly a page loads, how fast it responds to taps, and how stable the layout stays while it loads.

Some ways you can optimize your content to load quickly are by compressing images and caching pages, though there are other options as well. Either way, you need to make sure your pages aren’t loading so slowly that they’re sending people away.

7. Track site metrics

None of your page speeds or cleaning keywords will be very beneficial unless you can verify that they’re actually working for you. Without proof of results, you’ll have no way of knowing that they’re doing you any good.

That’s why you need to track your website metrics once you have everything in place. Tools like Google Analytics 4 (GA4) will allow you to view things like key events, such as quote requests, and page speed, so you can see what’s working and what isn’t, and what you can improve.

Many cleaning jobs start with a phone call, though, and a call is easy to lose track of. RevenueCloudFX, WebFX’s platform for measuring how marketing drives revenue, tracks phone calls by channel and integrates with your CRM. That lets you see which pages and listings bring in paying customers, not just visits.

Tracking your site metrics isn’t a one-time activity — it’s something you should be doing constantly throughout the course of your marketing campaign. You need to remain consistently on top of any changes in your site metrics, making adjustments whenever necessary.

8. Make your cleaning company easy to verify

More customers now ask AI tools like ChatGPT and Google AI Overviews to recommend a cleaning service, then check that recommendation before they call. In fact, 31% of consumers use AI tools for local business recommendations at least monthly. To get named and then chosen, a cleaning company needs consistent details and clear proof of its work.

1. Match your details everywhere. Your business name, phone number, and service areas should read the same on your Google Business Profile, your website, and directories like Yelp and Angi. Conflicting details give AI tools and customers a reason to doubt you.
2. Spell out what each clean includes. Give standard, deep, move-out, and commercial cleaning their own pages that cover what’s included, how pricing works, and which areas you serve. That detail is what AI tools and customers use to compare you with other cleaners.
3. Ask for reviews that describe the job. A review that names the service and the neighborhood tells customers, and the tools that summarize reviews, exactly what you do well.
4. Check what AI tools say about you. Each month, ask ChatGPT and Google’s AI Mode for a cleaning service in your city and note whether you’re named. OmniSEO®, WebFX’s AI search visibility platform, tracks those prompts over time and shows which competitors get cited beside you, so you know which listings and pages to fix first.

Get help with your residential or commercial cleaning SEO from WebFX

Still having trouble reaching the target market for cleaning services? No worries.

With over 30 years of experience, WebFX knows SEO for cleaning services inside and out. And we have the marketing expertise for your niche, whether you need janitorial marketing services or carpet cleaning marketing solutions, we’ve got you covered. When you partner with us, we can optimize your web content to earn visibility in search results and AI answers and drive more calls and quote requests.

To get started, just give us a call at 888-601-5359 or contact us online today!