7 Ways to Boost SEO for Cleaning Services

If not, that’s understandable. SEO for cleaning companies is a world of its own, and yet it’s vital for any cleaning service. Without SEO, you’ll never appear in search results, and no customers will ever find you.

Don’t worry, though — SEO for cleaning services doesn’t have to be complicated. Simply by implementing a few tips, you can improve your web traffic significantly. Here are seven ways you can give your SEO a boost today.

Read on to learn more, and then consider partnering with WebFX — the SEO agency with over 1020 client testimonials — to get even more help with your digital marketing!

1. Target long-tail keywords

Targeting keywords is one of the most vital components of SEO. The main way you get your web content ranking in search engine results is by incorporating relevant keywords. When people search for those keywords, your web content will hopefully appear in the results.

But it matters which cleaning keywords you choose to target.

You need to target keywords that will actually work. That firstly means they have to be relevant to what your target audience is searching for. Beyond that, though, they have to have low enough competition that you actually have a shot at ranking for them.

But which keywords have low competition? Generally, the competition tends to be lower for keywords that are longer and more specific — in other words, long-tail keywords.

An example of a long-tail keyword would be “Milwaukee cleaning services.” Contrast that with something like “cleaning,” which will probably have far too much competition to rank at the top of search results.

For that reason, you should aim to target plenty of long-tail keywords in your content.

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Cleaning Service

2. Break up blocks of text in your SEO content

One of the things that affects SEO for cleaning companies is the way users interact with your site. If they stick around to visit multiple pages, that reflects well on you, and your rankings will improve. But when they visit a page and immediately hit the back button, that’s not so good.

One of the biggest things that can elicit a negative response from users is giant blocks of text. If users pull up a piece of content and see a wall of words with no breaks, they won’t stick around. For that reason, you should break up your written content where you can.

To start with, break it up into short paragraphs. To really drive results, though, include things like bullets and numbered lists. If nothing else, use headings and subheadings to divide up chunks of content.

3. Optimize titles, headings, and meta descriptions

The titles you use for your content are important for drawing in users. When they scroll through Google results, the title tag will be what makes them decide whether to click. You should aim to include your primary target keyword in your title.

The same idea goes for your headings and subheadings. Include keywords in them wherever you can, just as you do in your content. Using keywords as headings is a great way to boost SEO for cleaning companies.

Users are also often influenced by content meta descriptions, which are the text blurbs that appear beneath title tags in search results. While meta descriptions don’t impact SEO rankings, they still have an impact on getting users to click.

It’s good to write your own meta descriptions if you can. Keeping them at roughly 160 characters or less, provide users with compelling blurbs that will make them want to click on your pages. Include your target cleaning keywords for added effectiveness.